expectations-disconfirmation theory (oliver, 1980)

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  • 7/23/2019 Expectations-disconfirmation Theory (Oliver, 1980)

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    A congitive model of the antecedents and consequences of satisfaction decisionsOliver, Richard LJMR, Journal of Marketing Research (pre-1986);Nov 1980; 17, 000004; ProQuestpg. 460

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    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.