expand your business
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Expand your business. What is the collegian?. 90 + years of excellence Effectively reaching the Gen-Y population Award winning. Awards 2011-2012. First place, Best Online Ad (California College Media Association) Second place, Best B&W Advertisement (California College Media Association) - PowerPoint PPT PresentationTRANSCRIPT
Expand your business
What is the collegian? 90 + years of excellence
Effectively reaching the Gen-Y population
Award winning
Awards 2011-2012 First place, Best Online Ad (California College
Media Association)
Second place, Best B&W Advertisement (California College Media Association)
Second place, Best Color Advertisement (California College Media Association)
Institution Research Assessment and Planning at Fresno State
So who reads the Collegian? Fresno State students!
A village of 22,700 Gen-Y’s
19,132 undergraduate students (18- 34) ‐ 2,849 graduate students (25- 54) ‐ 584 post baccalaureate
2,034 faculty and staff (25- 54, 55+) ‐
Institution Research Asssessment and Planning at Fresno State
Diversity Matters
Office of Institutional Effectiveness at Fresno State
Gen-Y’s? People born between 1982-2000’s
Parental Support
Average monthly income of $3000 dollars with 2% discretionary income
Source: Re:fuel Media Marketing, January 2011
Print addition Print publishes (3) times a week
5000 issues on Monday and Wednesday 3500 issues on Friday
Offers (7) different ad sizes
48 distribution sites
The Collegian Online 24/7 500,000 views yearly
an average of 29,308 views monthly
Mobile App Mobile App: Is free and accessible
642 downloads so far
33 minutes on average per session
2 sessions per day on average
Collegian Print Ads
Collegian Online Ads
Mobile App
What’s the most effective way to advertise?
What we can offer? Flexible Payments
Multiple run dates
FREE ad design