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The US-UK Fulbright Commissions

USA College Day London

Exhibitor Manual

26-27 September 2014

Friday: 4:30 pm 7:30 pm Saturday: 10:30 am 3:00 pm

Kensington Town Hall, London

Event Partners USA College Day:

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Dear Exhibitor, We are delighted you will be joining us for USA College Day London 2014! Please read on for information about the event. We hope you find this Exhibitor Manual helpful as you prepare to attend College Day. If you have any suggestions or questions, please dont hesitate to get in touch at collegeday@fulbright.org.uk Thanks, and we look forward to seeing you on September 26th! Jamie, Vivian and Amanda Fulbright Advising Team

Event Information at a Glance

Venue Address Kensington Town Hall Hornton Street London W8 7NX (Please see page 3 for directions) Event Schedule Friday, 26 September

3 pm Exhibitor registration opens. Early arrival is encouraged* 4 pm Exhibitor welcome remarks 4:15 pm VIP attendee access 4:30 pm 7:30 pm Event open to the public 7:30 pm 9 pm Welcome Reception (optional)

Saturday, 28 September

10:00 am Exhibitors can arrive. A light breakfast of tea, coffee and pastry will be offered. 10:30 am 3:00 pm Event open to the public 3:00 pm 3:15 pm Event breakdown and clean-up

*Please arrive in good time to set up your stand. We ask that exhibitors are finished setting up their stands by 4pm and attend the official welcome. Contact Information Prior to 26 September:

Vivian Chen, Advising and Events Coordinator collegeday@fulbright.org.uk +44 20 7498 4018, when dialled from the United States. (When dialled from within the UK please use: 020 7498 4018)

On College Day (26-27 September)

Vivian Chen - +44 7557 933 371 (when dialled from within the UK, please use 07557 933371)

Jamie Dunn, Director of Advising and Marketing: +44 7596 910 115

Jillian Moskowitz, previous Advising and Events coordinator: +44 7907 494 894

Amanda Batista, Communication Officer and Educational Advisor: +44 7933 709 332 *Please note, within the venue, mobile reception will likely be spotty. If you need to contact us on the day and do not reach us, please do leave a voicemail or send a text, and we will get back to you as soon as possible.

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Exhibitor A-Z

Accessibility If you have any accessibility requirements, please let us know via email at collegeyday@fulbright.org.uk, and we will be happy to make arrangements for your participation in College Day. Accommodation Please see a list of hotels provided by Kensington Town Hall and further information about travel and accommodation here: http://www.fulbright.org.uk/media/CollegeDay/TravelandAccommodationAdvice.pdf Alumni Representatives If alumni will be representing your university at College Day, please ensure that they can answer questions about:

Cost of attendance (tuition and cost of living)

Majors you offer, or popular majors

Type of institution, size and setting

Financial aid available to international students and how to apply (including sports scholarships)

Application timeline and procedures

Admissions tests you require

Profile of last years admitted class Statistics on selectivity

Extracurricular activities/campus life

Minimum academic qualifications and whether you accept the Pre-U, IB, BTEC Also, please be sure to direct them to or our website for information on UK qualifications. Banners (see Materials) Catering

Refreshments: Tea and coffee will be provided in the exhibitor hospitality area for whenever you need a pick-me-up during the fair. Bottled water and cups will also be provided at your exhibition table on Friday and Saturday as well as in your lunch bag on Saturday.

Breakfast: A light breakfast of tea, coffee and pastry will be provided from 10:00 10:30 am on Saturday. Lunch: Responding to your feedback, lunch will be delivered to your stands again this year! This will

hopefully give you more time with students. Each stand will receive two free lunches, one non-vegetarian option (chicken) and one vegetarian option (mozzarella cheese, tomato and pesto), unless otherwise requested by 12 September. Additional lunches are 12 each and are available upon request; however, exhibitors are reminded that there is a strict policy of no more than two representatives per table at any given time. If you have any other dietary requirements (such as gluten-free, vegan, no pork, no dairy, etc.) please contact collegeday@fulbright.org.uk by 5 September.

There are also many food shops on High Street Kensington if you would prefer to purchase your lunch.

Please see Social Reception on page 6 for more information about the catered event on Friday evening. Cloakroom There is a staffed cloakroom downstairs for exhibitors only if you would like to check any items during the fair. Please note Fulbright staff cannot be held responsible if any items go missing, and we encourage you to keep your valuables with you at all times. Contact Information for Fulbright staff (please see page 2) Dress code We recommend business/smart casual and comfortable shoes. Please be sure to wear layers and bring a sweater or cardigan, as the temperature inside the venue may vary depending on location. Directions Direction from London Airports: Please see the document Travel and Accommodation Advice for directions from major airports: http://www.fulbright.org.uk/media/CollegeDay/TravelandAccommodationAdvice.pdf

Transport for London: When planning your journey from your hotel to the venue, you may wish to consult Transport for Londons very useful web page: http://journeyplanner.tfl.gov.uk/.

Parking: There is a public car park immediately below the Town Hall. Enter Campden Hill Road from Kensington High Street. Turn first right into Phillimore Walk. Turn immediately left down the entrance ramp

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to the car park. Additional public car parks are also available at the Royal Garden Hotel (Kensington High Street) and in Young Street.

For an extensive area map, please see http://www.rbkc.gov.uk/venuesgeneral/general/how_to_get_there.pdf.

Hotels (see Accommodation on page 3) Internet Access and Wifi There is spotty service within the venue. Please do not rely on wifi access for your stand. Materials Each exhibitor will have a four to six-foot, wooden exhibition table and white tablecloth. We suggest that you bring a branded tablecloth and other decorative material for your table. You may bring one popup stand of standard size (7 tall x 2.5 max). Please note you will not be permitted to affix anything to the walls of the venue, so please limit your materials to those that can fit on your stand. Although we anticipate at least 3,000 attendees, feedback from last years event shows that most exhibitors suggest a guideline of 500-1,000 items when packing brochures, pens, giveaways, etc. to give to students. If you have a particular concern, please contact collegeday@fulbright.org.uk.

Onward Travel Information The High Street Kensington Underground Station is less than five minutes walk away. Please note, you can find free tube maps in the Station. For travel by public transportation:

For those going to Paris on the Eurostar, the train leaves from Kings Cross / St. Pancras. Please take the Circle Line or District line towards Edgware Road. At Edgware Road change to either the Circle Line or Hammersmith & City Line towards Kings Cross/St. Pancras.

To Heathrow: Take the District Line train and join the Piccadilly Line at either Earls Court or Gloucester Road. (Check in advance which terminal you are leaving from, as there are different Tube stops for each.)

To Gatwick: Take the District Line eastbound to Victoria rail station and take the Gatwick Express. For travel by taxi, see Taxis to the Eurostar on page 6 Opening Times Doors will be open to the public from 4:30 pm 7:30 pm on Friday and 10:30 am 3:00 pm on Saturday. We will allow VIP attendees, including Sutton Trust students and school advisors who are attending a training seminar, to enter the fair at 4:15 pm on Friday. We therefore encourage all exhibitors to be at their stands by 4 pm following a brief welcome announcement. On Saturday, we will host one of our pre-event seminars for students at 9:30, but these students will not be entering the exhibition area until the event opens at 10:30 am. Other Promotional Opportunities (page 6) Since you will be in London for College Day, you might be interested in learning about other recruitment fairs in the autumn. We have included information on page 6 if you are looking for additional opportunities to reach British students. Parking (see Directions on page 3) Participation Regulations Please keep in mind that we enforce NACAC guidelines for exhibitors, which can be found here: http://www.nacacnet.org/college-fairs/Exhibitor/Pages/NCFExhibGuidelines.aspx Posters (see Materials above) Promotion to Students We would appreciate your assistance in promoting College Day to any prospective British students you have the ability to contact. Student registration is now open, and we encourage you to send out registration information on to your contacts: http://www.fulbright.org.uk/news-events/usa-study-events/usa-college-day. Questions? Please feel free to contact us if you have any questions at all.

Vivian Chen, Advising and Events Coordinator Email: collegeday@fulbright.org.uk

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Telephone: +44 (0) 207 498 4018; +44 (0) 7557 933371 Registration and Set-up Registration for exhibitors will commence at 3 pm and last until 4 pm. Early arrival is encouraged. Upon entering the venue, a member of the event staff will direct you to the registration table. A welcome for exhibitors will take place at 4 pm. We strongly recommend that your stand is set-up by this time. If you anticipate arriving after 4 pm, please let us know well in advance via email: collegeday@fulbright.org.uk. Representatives If you have not done so already, please email us the name, job title and email address of your representatives, so that we can ensure we contact the correct people in case of last minute notifications. Please remember that participation is strictly limited to a maximum of two representatives per stand. Representatives must be admissions or academic staff members, alumni or current students. Participation by agents is strictly prohibited. As you confirm the names of your representatives, please email their name, job title and email address to us at collegeday@fulbright.org.uk. The deadline for this is 5 September. Again, please note that you may only have two representatives at your stand at any time. If shifts for representatives are required, Fulbright staff must be notified in advance. Seminars To better prepare students to make the most of College Day, we are offering one-hour seminars on undergraduate study in the US throughout the day. Our event partner, event sponsors and Fulbright staff members will present information on admissions exams and the application process. Seminars will take place at the following times.

Friday: 4:00 pm 5:00 pm Saturday: 9:30 am 10:30 am

10:45 am 11:45 am 12:00 pm 1:00 pm 2:00 pm 3:00 pm

Please note that although one of our pre-event seminars for students begins at 9:30, these students will not be entering the exhibition area until the event opens at 10:30 am. Additionally, please note that those attending the 2:00 pm seminar on Saturday will be entering the exhibition area at 12:00pm.

School Visits and Hosting Information Sessions Are you a university exhibitor planning to set up school visits before or after College Day? If you need assistance doing so, please email us to ask for our briefing sheet on setting up school visits and a database of schools who have requested visits this year. Are you a university exhibitor planning on hosting an information session? If your university will be organising an event before or after College Day, we would be happy to promote this to UK students! Please email Jamie@fulbright.org.uk with text and a link for her to share. Shipping Materials As you may recall from the registration confirmation materials, shipping is being coordinated through OCS again this year. OCS provides services for both our international and local exhibitors. Those using the OCS service will have their materials delivered to their stands in advance of set-up. You are also of course welcome to carry your materials to the venue on your own; however, please DO NOT ship items to Fulbright or the venue directly. You should have received information from OCS about shipping materials by now. If you have not, or if you have any questions, please email Dave Rosenthal at OCS in Boston (drosenthal@shipOCS.com). If you choose to use another courier and ship your materials directly to the OCS London facility, you must complete and return the Shipper's Pre-Alert Form to OCS and ship materials to: London College Day (Your University Name), c/o OCS Worldwide Exhibitions, Global House, Poyle Road, Colnbrook, SL3 0AY United Kingdom, Attn: Mr. Nigel Moyes Welcome Reception After the fair ends for the day on Friday, we will host an Exhibitor Welcome Reception with drinks and light snacks, sponsored by www.bigchoicegroup.com. We would love for you to join us! Please register your attendance here so that we can plan accordingly: http://welcomereceptioncd.eventbrite.co.uk/.

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Taxis to the Eurostar If you would like to book a group taxi to St. Pancras, you must notify Fulbright Staff on Friday evening with the number in your party, and we will coordinate group taxis. If you wish to take a taxi and do not book a group taxi, you can call minicab companies: Anywhere in London (020 3051 7284) or Addison Lee (0844 800 6677) to request a pre-booked cab. Alternatively, you can walk to High Street Kensington to hail a London black cab. The final trains to Paris leave from St. Pancras at 3:31 pm, 4:52 pm, 5:31 pm and 7:01 pm. Travel and Accommodation We hope that your journey and stay in London will be enjoyable. For further information on travel and accommodation: http://www.fulbright.org.uk/media/CollegeDay/TravelandAccommodationAdvice.pdf Third Parties There has been an increased interest in private companies and conferences wishing to promote their services to exhibitors this year. While we appreciate their wanting to make you aware of their services, we feel strongly that the exhibition time should be SOLELY reserved for you to connect with students and also want to protect your privacy from email promotion. Therefore, we have invited only qualification organisations such as the Scottish Qualifications Authority and Cambridge International Examinations as well as BigChoice Group and The Student Room to have advanced entry at the event from 3:00 pm 4:15 pm on Friday while you set up your stands. This allows these organisations to inform you of important changes to UK qualifications and/or their services without encroaching on your time with prospective students. However, if at any time you are approached or contacted by a third party during the fair hours, we ask that you notify us immediately: Vivian Chen, collegeday@fulbright.org.uk, 020 7498 4018 (or 07557 933371 during the fair). VIP Attendees (see Opening Times on page 4) Visitors We anticipate at least 3,500 students, parents, advisors and teachers to attend this years event. The event is free to those who register in advance by completing the online event registration form at www.fulbright.org.uk. With this in mind, please encourage any UK-based student contacts to visit you at the fair for further information. YouTube Channel Send us your best admissions video (must be a Youtube link), and we will feature it on our Youtube Channel in a list specifically for College Day 2014 exhibitors! Please note we will leave these links live through next summer and that this is a promotional opportunity were extending exclusively to exhibitors, to show our appreciation for your involvement. Please send video links to collegday@fulbright.org.uk. Other Promotional Opportunities The QS World Grad School Tour London 4th October The QS World Grad School Tour is the world's largest and most popular Masters recruitment fairs, bringing together the finest universities with prospective graduate students. This fall, in its fourteenth year of operation, the Tour will take over 350 universities and business schools, including Yale University, London School of Economics, University of Melbourne, and UCL, to visit 60 cities in 40 countries bringing the complete A to Z of graduate programs to over 60,000 masters students. It will take place at The Lancaster London Hotel on Saturday 4th October from 1:30pm. To find out more please contact Liz-Ann@qs.com The QS World University Tour London 5th October The QS World University Tour is one of QSs most recently launched events that helps potential undergraduate candidates to explore various study abroad opportunities and meet Deans, Admissions Directors and Admission Officers of leading schools in their city to discuss their higher education. It will take place at The Lancaster London Hotel on Sunday 5th October from 1:30pm. To find out more please contact Liz-Ann@qs.com The Student World Leeds 4 October, London 5 October Interested in recruiting more students from the UK? Why not stay after College Day and join The Student World recruiting events. For more information, please contact Tom at sales@thestudentworld.com. Many thanks and we look forward to welcoming you to College Day!