exhibitions
DESCRIPTION
TRANSCRIPT
The New Age Marketing Concepts
Traditional Marketing
Limitations :
Very Expensive
Last for a maximum of 2-3 days
Limited Geographical reach
No tool to measure
Reach unwanted audience
Benefits of Internet Marketing
Reach Globally
Exhibitors/ Visitors look for expos in Search Engines
Information /Ads will be available 24/7
Get more information instantly
Create varieties of ads (Specific to each sector)
Track the advertisement or campaign
Audience can take action immediately
Place ads in highly targeted website, forums and industrial blogs
Types of Internet MarketingMarketing Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Banner Advertisement
Social Media Marketing (SMM)
Marketing
PPC
PPC
Organic
* PPC- Pay Per Click
PPC Vs Organic
Organic ResultMost visitors prefer Organic over PPC
Can be achieved by doing SEO
Place the website on first page for the selected keywords
PPC Result (SEM )Traffic can start flowing immediately once the campaign starts
Pay only when you receive the traffic
Target the audience on geographical basis
Control over budget, time and placement of the ads
Reports and Analysis of the campaign
Place the ads based on the content (contextual marketing )
Contextual Marketing
<<< Back
Managed Display Advertisement
Place the banner ads in most targeted websites
Pay only when visitor clicks on the ads
Get unlimited impression without paying
Follow the visitor using Re-marketing codes
Excellent media for branding
Place the ads in News, Business even forums
Target multiple website with same budget
Control over budget, time and placement of the ads
Reports and Analysis of the campaign
Sample-NDTV
Sample -NASDAQ
Sample-The Telegraph
<<< Back
Social Media Marketing
Engage Exhibitors / Visitors using social media
Update about the events and latest bookings / Speakers
Run online campaign to create awareness about the industry
More likes in Face book creates hype
Some Facts
Sample -Govt. of Karnataka
Sample -Govt. of Karnataka
<<< Back
Some of the sites can be targetedTrade Shows World Wide
http://tradeim.com/
http://www.biztradeshows.com/
http://tradefairdates.com/
http://www.tradeshows-biz.com/
http://www.tradechakra.com/
http://www.hellotrade.com/
http://tradeshowalerts.com/
http://www.tradeshowz.net
http://tradefairdates.com/
Aero / Defense
http://indiandefencereview.com/
http://defencenews.in/
http://www.asian-defence.net/
http://www.militaryfactory.com/
http://wareye.com/
http://www.sae.org/
http://www.space.com/
http://www.defencetalk.com/
http://defenceforumindia.com/
Economics / Businesshttp://www.economywatch.com/
http://www.nasdaq.com/http://www.bseindia.com
http://www.financialexpress.com/http://business-standard.com
http://www.thehindubusinessline.com/http://www.thehindubusinessline.com/http://economictimes.indiatimes.com/
http://www.reuters.com/http://www.moneycontrol.com
http://www.asklaila.comhttp://www.telegraph.co.uk/http://www.express.co.uk
http://www.deccanherald.com/http://www.world-newspapers.com
http://indiatoday.intoday.in/
Economics / Businesshttp://www.economywatch.com/
http://www.nasdaq.com/http://www.bseindia.com
http://www.financialexpress.com/http://business-standard.com
http://www.thehindubusinessline.com/http://www.thehindubusinessline.com/http://economictimes.indiatimes.com/
http://www.reuters.com/http://www.moneycontrol.com
http://www.asklaila.comhttp://www.telegraph.co.uk/http://www.express.co.uk
http://www.deccanherald.com/http://www.world-newspapers.com
http://indiatoday.intoday.in/
Trade Website
http://www.alibaba.com/
http://www.indiamart.com/
http://www.trademart.in/
http://www.tradeindia.com/
http://jimtrade.com/
Powerhttp://industry-focus.net/
http://electrical-engineering-portal.com/http://www.electricalquizzes.com/
http://power.indiabizclub.com/
Constructionhttp://www.constructionupdate.com
http://projectsinfo.in/http://projectreporton.com/
Educationhttp://www.education.com/
http://www.educationforallinindia.com/http://brighthubeducation.com/
Business Directories asklaila.com
http://www.sulekha.comhttp://www.list-of-companies.org
Call or e-mail us to get the best deal and make your Exhibition a SUCCESS
+91-9538867822