exhibiting in mexico and latin america
DESCRIPTION
A presentation that analyses market opportunities in different Latin American countries and Mexico .Gives basic do's and dont's about exhibiting there, as well as the fastest growing market segments in each country.TRANSCRIPT
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Farías Global Expos / TS2/ July, 2005
Exhibiting in Mexico & Latin America
For TS2 July , 2005
Patricia Farías-BarlowPresident & CEO
Farías Global ExposMexico
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Farías Global Expos / TS2/ July, 2005
Mexico, Central and South America
• General Economic Overview 2004• Latin America in Figures• Countries General and Economic Data• Opportunity Segments• Infrastructure• Do´s and Don´ts• Foreign Business Model
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Farías Global Expos / TS2/ July, 2005
Latin America an Economic Overview 2004The Latin America and the Caribbean region is inThe midst of a strong recovery (most Countriesin the region are expected to grow at about 4percent or higher in 2004), after several years oflow growth starting in 1999.
• The recovery is stronger in countries that are bouncing back from acute crisis: Argentina,Uruguay and Venezuela, all of which are expected to grow at over 7 percent in 2004.
• Brazil and Mexico are expected to grow atabout 4 percent.
• The Andean countries are performing well, withChile, Colombia and Peru expected to record growth above 4 percent in 2004.
• Central America is expected to grow by anaverage 3.5 percent in 2004 and looks set tosustain growth, thanks to the recently signedCAFTA agreement.
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Farías Global Expos / TS2/ July, 2005
Latin America in FiguresPeople 1999 2002 2003
Population, total 503.1 million 525.2 million 534.2 million
Population growth (annual %) 1.5 1.4 1.7
Life expectancy (years) .. 70.7 ..
Fertility rate (births per woman) .. 2.5 ..
Infant mortality rate (per 1,000 live births) .. 28.3 ..
Under 5 mortality rate (per 1,000 children) .. 34.4 ..
Child malnutrition, weight for age (% of under 5) .. .. ..
Child immunization, measles (% of under 12 mos) 92.3 91.3 ..
Prevalence of HIV (female, % ages 15-24) .. .. ..
Literacy total (% of ages 15 and above) 88.5 .. ..
Literacy female (% of ages 15 and above) 87.5 .. ..
Primary completion rate, total (% age group) .. .. ..
Net primary enrollment (% relevant age group) 94.6 .. ..
Net secondary enrollment (% relevant age group) 61.0 .. ..
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Farías Global Expos / TS2/ July, 2005
Latin America in FiguresEconomy 1999 2002 2003
GNI, Atlas method (current US$) 1.8 trillion 1.7 trillion 1.7 trillion
GNI per capita, Atlas method (current US$) 3,650.0 3,310.0 3,260.0
GDP (current $) 1.8 trillion 1.7 trillion 1.7 trillion
GDP growth (annual %) 0.1 -0.8 1.6
Value added in agriculture (% of GDP) 7.0 7.0 ..
Value added in industry (% of GDP) 28.5 25.4 ..
Value added in services (% of GDP) 64.5 67.6 ..
Exports of goods and services (% of GDP) 16.2 21.1 ..
Imports of goods and services (% of GDP) 17.6 18.3 ..
Gross capital formation (% of GDP) 20.1 18.8 ..
Current revenue, excluding grants (% of GDP) .. .. ..
Overall budget balance, including grants (% of GDP) .. .. ..
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Farías Global Expos / TS2/ July, 2005
Latin America in Figures
Technology and Infraestructure 1999 2002 2003
Fixed lines and mobile telephones (per 1,000 people) 208.8 358.9 ..
Telephone average cost of local call (US$ per three minutes) 0.1 .. ..
Personal computers (per 1,000 people) 38.9 67.4 ..
Internet users 10.2 million 41.8 million ..
Paved roads (% of total) 26.9 .. ..
Aircraft departures 2.0 million 1.7 million ..
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Farías Global Expos / TS2/ July, 2005
Latin America Geographic Division
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Farías Global Expos / TS2/ July, 2005
Latin America Population Distribution
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Farías Global Expos / TS2/ July, 2005
Latin America GDP per capita ($US)
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Farías Global Expos / TS2/ July, 2005
Business Opportunities
• Industries with highgrowth prospects
• Import areas to eachcountry
• This translates toExhibiting opportunities
• Prospective new marketsfor your products
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Farías Global Expos / TS2/ July, 2005
General Information
• Language is Spanish• Except Brazil
(Portuguese)• Main Religion is Catholic• English widely used for
Business• However, Not everyone
speaks English
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Farías Global Expos / TS2/ July, 2005
ARGENTINA
• Telecommunications• Mining Industry• Electric Power
Systems• Hotel and Restaurant• Security and Safety
• AgriculturalMachinery
• Food Processing andPackaging
• Industrial Chemicals• Medical Equipment• Building Materials
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Farías Global Expos / TS2/ July, 2005
BOLIVIA
• Mining Industry• Textiles• Forestry and wood
manufacturers
• Hydrocarbons sector• Gas to Liquids• Petrochemicals• Fertilizers• Exploration / Drilling /
Production
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Farías Global Expos / TS2/ July, 2005
EL SALVADOR
• Electric Powergeneration andDistribution
• Automotive Parts andServices
• EnvironmentalTechnologies
• Textiles and TextileArticles
• Plastic Materials / Resins
• Paper / Paperboard• Processed Foods• Telecommunications
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Farías Global Expos / TS2/ July, 2005
GUATEMALA
• Sugar• Textiles and clothing• Furniture• Chemicals• Petroleum• Metals• Rubber
• Tourism
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Farías Global Expos / TS2/ July, 2005
MEXICO
• Medical Devices• Franchising• Plastics / Resins• Education and
Training• Internet and E
Commerce
• Maquiladora Industry• Electronic
Components• After Market Auto
Parts• Security and Safety• Electrical Power
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Farías Global Expos / TS2/ July, 2005
MEXICO cont´d
• Building andConstruction Materials
• Oil and gas FieldEquipment
• Water ResourcesEquipment
• IntermodalTransportationEquipment
• Pollution Control Equipment
• Food processing andpackaging
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Farías Global Expos / TS2/ July, 2005
BRAZIL
• Telecommunications• Electric Power
Systems• Safety and Security• Medical Equipment
• Airport Equipment• Automotive• Computer and
Peripherals• Oil and Gas• Plastics Materials and
Resins
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Farías Global Expos / TS2/ July, 2005
Brazil cont´d
• Print and graphic Arts Equipment• Iron and Steel• Mining Equipment• Aircraft and Parts• Drugs and Pharmaceuticals• Transportation, Railroads and Highways
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Farías Global Expos / TS2/ July, 2005
COSTA RICA
• Paper and Paper Board• Computers and
Peripherals• Plastic Materials and
Resins• Telecommunications
• AgriculturalChemicals
• ConstructionEquipment
• Medical Equipment• Automotive
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Farías Global Expos / TS2/ July, 2005
PANAMA
• Building products• Air Conditioning and
RefrigerationEquipment
• Hotel and RestaurantEquipment
• Telecommunications• Computers and
Peripherals• Security and Safety• Food Processing and
Packaging
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Farías Global Expos / TS2/ July, 2005
COLOMBIA
• Safety and Security• Telecommunications• Industrial Chemicals• Travel and Tourism• Air Cargo Services
• Food and BeverageEquipment
• Financial Services• Automotive• Oil and Gas and
petrochemicals
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Farías Global Expos / TS2/ July, 2005
COLOMBIA cont´d
• Apparel• Pollution Control Equipment• Construction and Mining• Medical Equipment• Electrical Power Systems• Plastics and Resins
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Farías Global Expos / TS2/ July, 2005
VENEZUELA
• Petroleum• Iron Ore Minning• Construction Materials• Food processing• Textiles• Steel
• Aluminium• Motor vehicle
assembly
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Farías Global Expos / TS2/ July, 2005
CHILE
• Mining Equipment• Environmental
Technologies (Waterand Solid Waste)
• Plastics Machineryand Resins
• Electric Power• Franchising
• ConstructionEquipment
• Telecommunications• Food Processing and
Packaging• Safety and Security
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Farías Global Expos / TS2/ July, 2005
CHILE cont´d
• Computers and Peripherals• Construction Equipment• Air Conditioning and refrigeration• Medical Equipment• Travel and Tourism services
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Farías Global Expos / TS2/ July, 2005
URUGUAY
• Beverages• Food processing• Electrical Machinery• Transportation
Equipment• Petroleum products• Textiles• Chemicals
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Farías Global Expos / TS2/ July, 2005
PARAGUAY
• Computers andComponents
• Toys, And ArcadeGames
• Audio / Video Equipment and Media
• Office Machines andEquipment
• Sports Equipment
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Farías Global Expos / TS2/ July, 2005
HONDURAS
• Processing andPackaging
• Computers andPeripherals
• Electric PowerEquipment
• Telecommunications• Security and Safety• Automotive• Franchising• Textile Machinery
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Farías Global Expos / TS2/ July, 2005
ECUADOR
• ConstructionEquipment
• Cosmetics andToiletries
• Vitamins andSupplements
• Telecommunications• Automotive• Franchising• Pumps, Valves and
Compressors• Yarns
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Farías Global Expos / TS2/ July, 2005
PERU
• Mining Equipment• Industrial Chemicals• Oil / Gas Equipment• Computer Software• Textiles• Security and Safety
• Pollution Control Equipment
• Building products• Food Processing and
Packaging• Medical Equipment
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Farías Global Expos / TS2/ July, 2005
Infrastructure
• Fairgrounds with multiple buildings leftover from the time of World Fairs and nowadapted in:
• Chile, Colombia, Peru, El Salvador, Panama, Guatemala
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Farías Global Expos / TS2/ July, 2005
INFRASTRUCTURE cont´d
• Private stand alone facilities built in last 15 years :
• Ecuador, Venezuela, Brazil, Argentina, Mexico,
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Farías Global Expos / TS2/ July, 2005
Do´s and Don´ts
• Do research on which show is the right fitfor you
• Do research on the Organizer and hislongevity in the market
• Do bring brochures in the “properLanguage”
• Translate locally
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Farías Global Expos / TS2/ July, 2005
Do´s and Don´ts cont´d.
• Don´t assume every country is the same justbecause they speak spanish
• Cultures are very different from country tocountry
• Like Canada and USA they are not the sameand don´t like people to think so
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Farías Global Expos / TS2/ July, 2005
Foreign Business Model
• Many countries especially in Southern LatinAmerica have a strong European culture.
• Many high executives of the trade show industry where trained in Germany
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Farías Global Expos / TS2/ July, 2005
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