BY WA N DA B A R Q U I N

EXECUTIVE SUMMARY MAGNIFICAT

PROBLEM:

Magnificat Strategic Communications: new CSR consultant.

The strongest characteristic: Uniqueness.

Singularity may not be perceived as a real value.

SOLUTION:

Position Magnificat as a strategic matchmaker that aligns partnerships’ interests benefiting both brands.

Raise awareness of CSR’s benefits to bottom line.

Establish long-lasting relationships with companies and social impact partners. .

PLANS?

A highly interactive strategy for Baby Boomers.

A persuasion campaign to support Magnificat’s positioning.

Align own core values + social impact causes + IMC .

WILL IT WORK?

Strategic bilingual content marketing program.

Learning opportunities for SMEs.

Benefits of own social impact partnerships.

.

COMPETITION?

.

Online-base.

Versus: Relationships & collaborations face-to-face.

Audience: Firms enlarging CSR activities by investing in external CSR actions.

COST? TIMELINE?

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US$30,000

One year.

Potential for extension.