executive education program catalog 2012

8/3/2019 Executive Education Program Catalog 2012

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ExEcutivEEducation2012 Program Calendar

ExEcutivEEducation2012 Program Calendar
http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/


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Step up and keep pace with Wharton

Pictured, top let: New 2012 Wharton | San Francisco

classroom in the historic Hills Brothers building.

Cover photo: Newly-constructed Penn Park connects the

University o Pennsylvania campus with downtown Philadelphia.

Wharton Certicate o Proessional Development

Mapping out a strategy or your

proessional development ensures athoughtul, well-planned approach to

advancing your career and continuously

increasing value to your organization.

Whartons CPD allows you to design an

educational experience that dovetails

seamlessly with both your short-term and

long-term proessional goals. Complete

our Wharton programs that are at least

three days in length within a our- to

six-year period, and Wharton will recognize

your accomplishment with either a

specialized or interdisciplinary CPD.www.WhartonCPD.com

Standing still in todays dynamic, ast-moving business environment results in only one outcomebeing let behind.At Wharton, we help you keep pace. Our world-class aculty knows the contemporary landscape, and they areleading exciting new programs that address your most current needs. Whether youre expanding into a new market,engaging in global connectivity, acquiring leadership skills, or seeking growth through innovation or M&A,Wharton has you covered.

I you thought you knew us beore, check us out in 2012:

Starting January 2012, Wharton Executive Education is oferingnew programming in S Fiso and Idi.
http://www.whartoncpd.com/http://www.whartoncpd.com/http://www.whartoncpd.com/http://www.whartoncpd.com/http://www.whartoncpd.com/


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ExEcutivE Education

2012 Program Calendar

SENIOR MANAGEMENT Jan. Feb. Mar. apr. M ay Jun. Jul. aug. Sep. Oct. nOv. Dec.

Advanced Management ProgramTechnology, globalization, and constant change have made the job o leading a business more exciting,

complex, and demanding. I you are leading or are in line to lead your rm, Whartons fagship program will

help you dene and act on your purpose as a leader and strengthen your strategic prowess.

Jun. 3Jul. 6 Sep. 30Nov. 2

Executive Development ProgramTransitioning rom unctional, unit, or regional management to general management requires knowledge in

areas such as nance, marketing, leadership, and strategy. This program prepares you or the complexities o

organizational dynamics, communication, and leadership.

Mar.

1123

May

618

Sep.

921

Nov.

416

Global CEO Program: A ransormational JourneyLead your company toward protable growth as you strengthen your knowledge o new markets, refect on the

most pressing issues acing your company, and broaden your skills as a senior leader. This unique international

learning experience is led by IESE, Wharton, and CEIBS.(Three nonconsecutive program weeks, startingNov. 49, 2012in So Paulo; followed byMar. 1015, 2013in Philadelphia; andJun. 27, 2013in Shanghai.)

Nov.

49

SoPaulo

Global Strategic LeadershipDiscover how you can ormulate a global strategy or your organization and learn how to execute it with

speed and agility. Explore ways o leading and serving customers across borders. Expand your organizations

visionary capacity to inspire greater possibilities or your collective uture.

See

website

for dates

Leading in Foreign MarketsI you are a countr y manager, managing director, or regional president assigned to a oreign market, this

program is designed or you. Learn how to crat a fexible and resilient strategy that enables you to accommodate

market nuances with diplomacy and without overreacting to rapidly changing local market conditions.

Apr.

913

RMA/Wharton Risk Management and Governance ProgramDesigned or directors on the boards o nancial institutions, this program delves deeply into risk management

and provides practical approaches or directors to put their companies on the road to prosperity and success.

Feb.

2326

Te CFO: Becoming a Strategic PartnerThis program helps you rene your leadership style, communicate your nancial knowledge to other leaders,

and make a greater contribution to strategy development and value creation in your organization.

Apr. 30May 4Nov.

59

NEW!

NEW!

NEW!

Enroll or learn more at ExecEd.Wharton.UPenn.edu. Talk to us at 1.800.255.3932 [email protected] and mention CAL125
http://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/http://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/Advanced-Management-Program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/Executive-Development-Program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/Global-CEO-Program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/global-strategic-leadership.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/leading-in-foreign-markets.cfmhttp://executiveeducation.wharton.upenn.edu//open-enrollment/corporate-governance-programs/rma-governance-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/cfo-becoming-strategic-partner.cfmhttp://executiveeducation.wharton.upenn.edu/mailto:execed%40wharton.upenn.edu?subject=CAL125mailto:execed%40wharton.upenn.edu?subject=CAL125http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/cfo-becoming-strategic-partner.cfmhttp://executiveeducation.wharton.upenn.edu//open-enrollment/corporate-governance-programs/rma-governance-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/leading-in-foreign-markets.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/global-strategic-leadership.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/Global-CEO-Program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/Executive-Development-Program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/Advanced-Management-Program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/senior-management-programs/http://executiveeducation.wharton.upenn.edu/


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ExEcutivE Education


LEADERSHIP DEVELOPMENT Jan. Feb. Mar. apr. M ay Jun. Jul. aug. Sep. Oct. nOv. Dec.

Building Relationships Tat WorkRevitalize the relationships that aect the quality and protability o your business. Learn to create clear

communications, build eective collaboration, and develop productive proessional and personal relationships.

Apr. 30May 3Oct.

2225

Creating and Leading High-Perorming eamsDevelop your ability to build, e ectively lead, and successully sustain high-perormance teams. Explore team

dynamics both in the classroom, using the latest research and casework, and in highly experiential exercises.

Jun.

1115

Oct.

15

Critical Tinking: Real-World, Real-ime DecisionsMake better decisions, rame issues so that the right problems are addressed, distinguish

systematic patterns rom random events, and identiy acceptable risks in alternative decisions.

Apr.

1618

Sep.

2426

Executive Negotiation Workshop: Bargaining or Advantage

Identiy and understand your own negotiation style and that o others to negotiate more ee ctively. Learntransormative techniques and acquire practical tools and rameworks that will improve your ability to

negotiate both inside and outside your organization.

Mar.1923

Jul. 30Aug. 3 Nov.1216

High-Potential Leaders: Accelerating Your ImpactDevelop the strategic perspective required o global leaders, l earn to manage uncertainty and execute your

vision, and establish a rm personal oundation that can withstand the pressures o leadership.

Apr.

2327

Oct.

1419

Leading and Managing PeopleEngage the principles o human behavior to better infuence and lead others. Learn how to avoid your blind

spots, examine how your actions aect others, and gain the resources to lead more e ectively.

Apr.

25

Sep.

2427

Dec.

1013

Leading Organizational Change

This program examines the complex interpersonal and strategic issues involved in successully spearheadingchange. Gain rameworks, models, and perspectives on leading change and apply them to your unique challenges.

Apr. 30May 3Dec.

36

Strategic Persuasion Workshop: Te Art and Science o Selling IdeasAssess your personal persuasion style, and apply what you learn to your current challenges. This program

provides tools to help you advance your cause in the organization, identiy and remove barriers to persuading

others, and learn the Art o Woowinning others over.

Jun.

47

Oct.

2225

Te Leadership EdgeMake the transition rom new manager to leader in your organization. Gain insights into your decision-making

processes and develop an authentic leadership style that is true to your personality. Find new and eective

ways to motivate and inspire your work colleagues and associates.

Jun.

47

San

Francisco

Te Leadership Journey: Creating and Developing Your LeadershipEnsure your competence as a leader and examine the timeliness o your strategic vision. You will learn rom

the decision-making processes o great leaders and discuss challenges with a network o global peers.

May

2025

Sep.

1621

NEW!
http://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/http://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/building-relationships-that-work.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/creating-leading-teams.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/critical-thinking-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/negotiation-persuasion-programs/executive-negotiation-bargaining-workshop.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/negotiation-persuasion-programs/executive-negotiation-bargaining-workshop.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/High-Potential-Leaders.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/leading-managing-people-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/leading-organizational-change-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/negotiation-persuasion-programs/strategic-persuasion-worksho.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/http://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/creating-developing-leadership.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/creating-developing-leadership.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/http://executiveeducation.wharton.upenn.edu/open-enrollment/negotiation-persuasion-programs/strategic-persuasion-worksho.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/leading-organizational-change-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/leading-managing-people-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/High-Potential-Leaders.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/negotiation-persuasion-programs/executive-negotiation-bargaining-workshop.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/critical-thinking-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/creating-leading-teams.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/building-relationships-that-work.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/leadership-development-programs/http://executiveeducation.wharton.upenn.edu/


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ExEcutivE Education


STRATEGy & MANAGEMENT Jan. Feb. Mar. apr. M ay Jun. Jul. aug. Sep. Oct. nOv. Dec.

Growing the op Line: Full-Spectrum Innovation StrategiesCreate new business models, launch new products, improve customer experience, and open new markets.

With an Innovation Toolkit, you can design a fex ible innovation process that lets your company quickly

adapt to, and prot rom, changes in customers, competitors, or markets.

Jun.

47

Nov.

58

Making Strategy Work: Leading Eective E xecutionGain the ramework to develop and execute strategic plans. Learn to integrate strategy and implementation

while you examine integration issues, strategic change, and impact on corporate culture.

Mar.

2630

Sep.

1014

Strategic Alliances: Creating Growth OpportunitiesBuild mastery in ormulating, negotiating, managing, and evaluating alliances. Adopt practical tools or

establishing a global strategic position, even with limited time and resources, and or overcoming many o

the obstacles inherent in new market expansion or new product development.

Apr.

2326

Nov.

2629

Strategic R&D ManagementLearn how to drive or growth. The search or new ideas and ways o doing things and increasing competitive

pressures have transormed the R&D unction rom the back oce to one o strategic importance.

Mar.

2630

Strategic Tinking and Management or Competitive AdvantageLearn to accurately assess the competition, design a clear and compelling strategy, leverage your rms capabilities

to ull advantage, and obtain necessary resources through alliances, acquisitions, or internal corporate ventures.

Apr.

26

Jun.

1822

Sep.

1721

Dec.

1014

Wharton Biopharmaceutical Executive ProgramExamine industry changes and challenges with CEOs, top researchers and drug developers, industry experts,

and Wharton aculty. Learn new techniques and best practices or drug discovery, marketing and pricing,

nancial evaluation and deals, and mergers and alliances.

May

1418

http://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/http://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/full-spectrum-innovation.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/making-strategy-work.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/strategic-alliances-growth-opportunities.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/technology-operations-programs/strategic-research-development-management.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/strategic-thinking-competitive-advantage.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/health-care-programs/windhover-pharmaceutical-biotech-program.cfmhttp://executiveeducation.wharton.upenn.edu/mailto:execed%40wharton.upenn.edu?subject=CAL125mailto:execed%40wharton.upenn.edu?subject=CAL125http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/open-enrollment/health-care-programs/windhover-pharmaceutical-biotech-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/strategic-thinking-competitive-advantage.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/technology-operations-programs/strategic-research-development-management.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/strategic-alliances-growth-opportunities.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/making-strategy-work.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/full-spectrum-innovation.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/strategy-management-programs/http://executiveeducation.wharton.upenn.edu/


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ExEcutivE Education


FINANcE & WEALTH MANAGEM ENT Jan. Feb. Mar. apr. M ay Jun. Jul. aug. Sep. Oct. nOv. Dec.

Finance and Accounting or the Non-Financial ManagerLearn how to use nancial data to make business decisions and to evaluate your rms perormance. Examine

core concepts o nance and accounting in a straightorward, easy-to-grasp manner.

Feb.610

May2125

Oct.2226

Integrating Finance and Strategy or Value CreationDemystiy the proce ss o creating shareholder value, gain techniques to evaluate the nancial impact and

value o strategic decisions, and explore issues such as capital structures, diversication, and risk.

Mar.

2630

Sep.

2428

Investment Strategies and Portolio ManagementDevelop investment portolios that generate the highest return or your level o investment risk. This program

provides a solid oundation or building optimal portolios and eective tools or making better investments.

May

1418

Nov.

59

Mergers and Acquisitions

Our interdisciplinary aculty and industry speakers help you select, assess, and evaluate potential opportunities.Examine acquisition strategy, valuation techniques, tax issues, due diligence, and post-acquisition integration.

Jan.

1520

Jun.

1015

Private Wealth ManagementExperience the rigorous Wharton wealth management curriculum in a condential setting with other amilies

like yours. More than 500 investors rom 35 countries have attended this ve-day program since 1999.

Apr. 29May 4

RMA/Wharton Advanced Risk Management ProgramThis program provides executives in banking and related elds with analytical rameworks, s trategies, and

resources or measuring, managing, and monitoring risk. (Two nonconsecutive program weeks.)

Jan.

2229Mar. 25Apr. 1

http://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/http://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/finance-accounting.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/finance-strategy-for-value-creation.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/investment-strategies-portfolio-management.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/mergers-acquisitions-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/private-wealth-management-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/rma-advanced-risk-management-program.cfmhttp://executiveeducation.wharton.upenn.edu/mailto:execed%40wharton.upenn.edu?subject=CAL125mailto:execed%40wharton.upenn.edu?subject=CAL125http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/rma-advanced-risk-management-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/private-wealth-management-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/mergers-acquisitions-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/investment-strategies-portfolio-management.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/finance-strategy-for-value-creation.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/finance-accounting.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/finance-programs/http://executiveeducation.wharton.upenn.edu/


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ExEcutivE Education


MARkETING & SALES Jan. Feb. Mar. apr. M ay Jun. Jul. aug. Sep. Oct. nOv. Dec.

Competitive Marketing StrategyLearn new tools to analyze your competitors and anticipate their actions and reactions to your strategic

moves. This program helps you to evaluate complex challenges and opportunities and to design both

preemptive and reactive marketing strategies or competitive advantage.

Jun.

48Oct. 29Nov. 2

Leading the Eective Sales ForceMake your sales orce a sustainable competitive advantage or your rm. Gain a comprehensive approach to

motivating and compensating the sales orce and tools to manage in the ace o increasing market complexities.

Jan. 30Feb. 3

Jun.

1115

France

Oct.

1519

Singapore

Pricing Strategies: Measuring, Capturing, and Retaining ValueGain new approaches or achieving maximum value and increasing your rms bottom line. In this program,

you will learn about the specic challenges acing various industries, including pricing new products, short

liecycle products, dynamic pricing, and bundling products and services.

Jul.

1620

Proting From CustomerFocusExpand the value o your customer relationships with tools that give you more insights into their needs, and

strategies that transorm touch points into protable engagements.

Jun.

1820

Strategic Marketing EssentialsLearn how leading marketers segment and target customers, analyze consumer decisions, develop unique

brands, utilize distribution channels, and make e ective marketing communication decisions.

May

2025

Nov.

1116

Wharton Marketing Metrics: Linking Marketing to Financia l ConsequencesDemonstrate your marketing programs ROI and strategically invest marketing dollars. Benet rom the latest

research and tools to better assess and communicate the impact o marketing initiatives on your bottom line.

May

711

Oct.

1519


NEW!
http://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/http://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/competitive-marketing-strategy.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/leading-effective-sales-force.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/pricing-strategies-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/http://executiveeducation.wharton.upenn.edu//open-enrollment/marketing-sales-programs/essentials-of-marketing.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/marketing-metrics-financial-consequences.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/marketing-metrics-financial-consequences.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/marketing-metrics-financial-consequences.cfmhttp://executiveeducation.wharton.upenn.edu/mailto:execed%40wharton.upenn.edu?subject=CAL125mailto:execed%40wharton.upenn.edu?subject=CAL125http://executiveeducation.wharton.upenn.edu/http://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/marketing-metrics-financial-consequences.cfmhttp://executiveeducation.wharton.upenn.edu//open-enrollment/marketing-sales-programs/essentials-of-marketing.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/http://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/pricing-strategies-program.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/leading-effective-sales-force.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/competitive-marketing-strategy.cfmhttp://executiveeducation.wharton.upenn.edu/open-enrollment/marketing-sales-programs/http://executiveeducation.wharton.upenn.edu/


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The Wharton School o the University o Pennsylvaniaounded in 1881 as the rst collegiate business

schoolis recognized globally or intellectual leadership and ongoing innovation across every major

discipline o business education. Inormed by in-depth academic rese arch and extensive industry

experience, Wharton Executive Education programs oer a supportive and challenging context rom which

participants gain the skills necessary or their next level o executive development. In open-enrollment

and customized programs, participants rom a diverse range o industries interact with Wharton aculty,

who are the most cited, most published aculty o all top-tier business schools. With a proound infuence

on global business, Wharton aculty are the trusted advisors o corporations and governments worldwide.

INDuSTRy ASSOcIATION PROGRAMS

Wharton provides a variet y o executive programs specic to particular audiences, including the nancial

services, insurance, human resources, and health care and pharmaceuticals industries. Visit our website

or a more detailed description o Whartons industry-specic executive programs: Select Open-Enrollment

Programs, and then Industry Associations.

WHARTON GLObAL PROGRAMSINDIA

Accelerated Development ProgramAs part o this new certicate program or high-potential business executives in India, participants will complete

three programs as well as receive proessional coaching and leadership assessments. Program options include:

A ourth program, ocused on leadership, will be added in the second hal o 2012.

Learn more at www.WhoaDpIdi.om

NEW!

Customer Driven Marketing:

Strategies or Proftable Growth

Jan. 912, 2012

Mumbai, India

Using Finance

or Strategic Growth

Jan. 30Feb. 2, 2012

Gurgaon, India

Strategic Thinking

and Leadership or Growth

Mar. 1518, 2012

Mumbai, India

ExEcutivE Education

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executive education program catalog 2012

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