executive confidence stagnates under continued cost pressur1

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  • 7/31/2019 Executive Confidence Stagnates Under Continued Cost Pressur1

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    Executive Confidence Stagnates Under ContinuedCost PressureHaving rebounded in Q1 2012 from its second lowest reading, CEBs BusinessExecutives Sentiment Index remained below the neutral mark of 50 due to cost

    pressure concerns.Having rebounded in Q1 2012 from its second lowest reading, CEBs Business Executives

    Sentiment Index (Figure 23) remained below the neutral mark of 50 due to cost pressure

    concerns.

    1. Growth Outlook Improves Marginally in Q2 2012

    The percentage of executives anticipating top-line revenue growth in the next 12 months

    increased marginally from 66% to 69%. Executive expectations about growth at industry peersimproved marginally as well: 57% of executives expect higher industry revenues (up from 52%

    last quarter).

    The outlook for new orders improved again with 66% of operations executives now expecting an

    increase (up from 60% in Q1 2012). In addition, 61% of respondents expect higher production

    levels in the next 12 months (versus 57% in Q1; Figure 24).

    Executive sentiment about consumer confidence improved relative to last quarter. Thirty-eight

    percent of executives now expect consumer confidence to improve during the next 12 months

    (up from 31% in Q1). Seventy-one percent of sales executives expect higher sales to new

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    customers (up from 64% in Q1; Figure 25).

    2. Cost Concerns Remain Elevated

    Seventy-one percent of executives expect cost pressure to increase, up from 68% in Q1 2012.

    Expectations for energy costs, in particular, worsened. Sixty-four percent believe energy costs

    will be higher (compared to 57% last quarter).Expectations for core input prices also deteriorated (68% expect higher inputs prices versus

    61% last quarter).

    Budget outlooks remain tight. More finance executives (40%) expect general and administrative

    expenses to shrink in the next year than those (39%) who expect them to grow. Fewer

    executives expect higher budgets in Finance, Marketing (Figure 26) and HR.

    3. Investment Expectations Improve, but Hiring Outlook Remains Weak

    Only 38% of executives expect total headcount to increase (versus 36% last quarter). A full 32%

    of executives expect lower headcount in the next 12 months.Expectations for higher investments improved only marginally. Forty-nine percent of executives

    expect to increase capital expenditures (up from 47% in Q1 2012). Forty-two percent of

    executives expect greater R&D expenditures in the next 12 months, a marginal change from Q1

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    2012 (Figure 27).

    If you have any questions about this article, please e-mail Oleg Polishchuk

    [email protected]

    Denotes content for clients in a relevant CEB network. Following the link will log you in automatically ortake you to a page to determine whether your firm holds a membership.Contact us for more detail.

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