exec summ, aug 2013
TRANSCRIPT
HiPro|Call Inc. Next Generation Audio Branding Solution 11921 Freedom Drive Suite 550 Reston, VA 20190
Challenges in age of digital
n AUDIENCE REACH
n ENGAGEMENT
n REAL- TIME IMPERATIVE
n TRUST
n PERSONALIZATION
n DIFFERENTIATION
n DYNAMISM
AUDIO: NEW TOOL FOR BRAND VALUE CREATION
© 2013 HiPro|Call Inc. Slide 3
Opportunity
BUSINESS CARDS
NEWSLETTER
GIVEAWAYS
TRADE SHOWS
SOCIAL
TELEVISION
ONLINE
INCONSISTENT NOT UNIFORM LOW QUALITY
MOBILE
© 2013 HiPro|Call Inc. Slide 4
Opportunity
70% are standard carrier announcement
Telecom operators analyzed corporate voicemail systems
Mobile phone private/business subscriptions Voice Mail Accessibility mobile users
Left Messages (Private users)
Left Messages (Business users)
Private users
Standard
Standard
88% Professional announcements*
70%
30%
88%
30% are user generated
* Study
HiPro|Call
Business users
Personal
Personal
70%
60%
20%
45%
30%
70%
© 2013 HiPro|Call Inc. Slide 5
Why Sounds?
n LEAD
n EMOTIONALIZE n IDENTIFY
n DIFFERENTIATE
n EVOKE IMAGES n DIRECT
SOUNDS INCREASE
SOUNDS…
n ATTENTION
n CORPORATE IMAGE n RECOGNITION n MOOD
© 2013 HiPro|Call Inc. Slide 6
What do you see and feel?
EFFECT OF AN AUDIOLOGO ON YOUR BRAND
Play Play Play Play
An audiologo raises the value of your brand and improves your market position
Increases Recognition
Strengthens affinity
Enhances engagement
Maximizes loyalty
© 2013 HiPro|Call Inc. Slide 7
Music on Hold
Ringtone
Ringbacktone
Mobile voicemail
Voicemail Voicemail
Voicemail
Trade show
Business trip
Vacation
New offers
Solution: Sbrams, Innovative Audio Branding For Your Enterprise
Mobile voicemail
Mobile voicemail
Central Marketing
Customer Service
Management
Sales
Stop
© 2013 HiPro|Call Inc. Slide 8
Fixed Network Sound Branding Mobile Users
sBrams provides a Consistent Message for all networks
Automated Attendant
Music On Hold
Answering machine
Voicemail
Voicemail
Ringtones
Ringbacktones
New Provider
Sound Logo
Corporate Jingle
Stop
© 2013 HiPro|Call Inc. Slide 9
Flexible Solutions for all situations
MAINTAIN A CONSISTENT SOUND AND MESSAGE
Vacation Illness
Business Trip New Name
New Employee
© 2013 HiPro|Call Inc. Slide 10
Example: T-Mobile Web, iPhone & Smartphone
© 2013 HiPro|Call Inc. Slide 11
Affirmation - References
Pilot customers
Customers
© 2013 HiPro|Call Inc. Slide 12
YOUR AUDIO LOGO HERE: