excelsior business plan 1999

Excelsior Place Business Plan Page 1 of 36

COVER AND DISCLAIMERS

www.amgglobalentertainmentgroup.com

[email protected]

717.731.8184 Phone

717.427-1621 Fax

This Business Plan and its contents are confidential and considered the intellectual property of the Advanced Media Group. Prior written consent is required prior to any redistribution, copy, or alteration of this Business Plan.

This Business Plan is intended to convey information only and shall not constitute or be construed as an offer to sell or the solicitation of an offer to buy securities. The authors acknowledge best efforts in the accuracy of information contained herein.

This edition was submitted without final proof and edit. Sprenger Management apologizes for any errors or omissions.


TABLE OF CONTENTS

1 Executive Summary

1.1 Mission Statement

1.2 Executive Summary

2 The Project

2.1 Downtown Revitalization 1(Lancasters Economic Development Action Agenda)

2.2 Biography of Chef Mazzochhi

2.3 Professional Endorsements

2.4 Mazzis Grill

2.5 Villa Cava

2.6 The Excelsior Courtyard

2.7 The Back Room

3 Demographics And Marketing

3.1 Downtown Investment District Census and Statistics

3.2 Summary Marketing Plan

3.3 Take-Out Food Opportunities, Business Services, & Catering

3.4 Market Analysis by 2Barfly Magazine

4 Operations and management

4.1 Resumes of Principals

4.2 Job Descriptions

4.3 Preliminary Staffing Schedule

1 Report submitted by LDR International in 1998 to the Economic Development Action Group and

the Lancaster Campaign.

2 Presenting BarFlys annual preview of alfresco option ? Barfly Magazine ? May 1999 ?

Lancaster Edition.


5 Financial Statements

5.1 Capital Equipment Budget

5.2 3 Year Projected Pro forma Statement

5.3 3 Year Projected Sales and Revenues

6 Lease and Construction Improvements

6.1 Lease Agreement

6.2 Construction Improvements Schedule

7 Exhibits

7.1 Information Technology Systems and Equipment Specifications

7.2 Excelsior Place Marketing Materials

7.3 Architectural Plans and Specifications

7.4 Menu Ideas

8 News Articles of Interest


1 Executive Summary

1.1 Mission Statement


1.2 Executive Summary

Sprenger Management, Inc. plans to create and develop an interconnected destination complex of dining and entertainment at Excelsior Place, 125 East King Street, and Downtown Lancaster.

Excelsior Place is a four story Victorian showcase, designated on the Historic Registry and since 1873 has intermittently served as a brewery, convention center, social hall and retail store.

The restoration and conversion of this remarkable property are the embodiment of the vision of Sprenger Management in coordination with The Ray Group and Meeder Development, co-owners of the property. Sprenger Management's plans for the Excelsior project entail a combination of the four entities detailed below on the lower courtyard level and first floor. Offices and professional service businesses are to occupy the floors above. Joined at the rear with Grant Street Condominiums, Excelsior shares a common pedestrian walkway with Grant Street Condominiums from King to Grant Street, with parking provided nearby making travel by foot a convenient option. Located within the Downtown Investment District, Excelsior Place is a neighbor of the Lancaster Courthouse, County of Lancaster, Lancaster Newspapers, Inc., Fulton Bank, Penn Square Conference Center (Proposed), Engle, Hambright, & Davies, Demuth Foundation, Mellon Bank, and other professional office buildings housing legal, real estate and other professional business establishments.

Sprenger Management Inc. is a partnership of three local gentleman, Ralph Mazzochhi- renowned local chef and entrepreneur, John Katras - businessman and restauteur, and Guy Eavenson - career bar and nightclub manager. Committed personally, professionally and financially to the success of the Excelsior Place project, these gentlemen bring 50 years of combined experience in food, beverage and nightclub arenas to the project. Together they have conceived and formulated the plans that make up the four entities detailed herein. With strong ties to Lancaster's community, each partner has also experienced life outside of Lancaster, giving each a fresh perspective and appreciation for the needs found here. Please find resumes and biographies in the Operations and Management section.

The envisioned entities of Sprenger Management are:

MAZZIS GRILLE - An upscale yet casual lunch and evening restaurant.


VILLA CAVA An elegant and distinctive fine dinning restaurant developed in the underground catacombs.

THE EXCELSIOR COURTYARD The visual center of Excelsior Place, a unique open air courtyard.

THE BACK ROOM A multi-purpose room accommodating nighttime entertainment, large private parties and banquets.

They are to operate on an interconnected basis while still maintaining autonomy as destination locations featuring varied services and atmospheres.

The physical facility found at Excelsior Place offers a rare opportunity to incorporate historic features of the past such as the cultural aesthetics of the exterior, an existing grand staircase, antique hanging light fixtures and a tin ceiling. The improvements will include modern conveniences such as central air conditioning and handicap accessible elevators.

Drawing on the combined experience of the principals, designers, architects and business advisors, this historic structure will be resurrected into a lively and functional food and entertainment destination echoing the success of years past for Lancaster's first convention center and brewery.

In closing, it is imperative to embrace revitalization efforts made in Lancaster. At no other time in our long history has there been such an opportunity for change and rebirth. As we quickly approach the millennium it is imperative that we join together in support of individuals and institutions committed to the revival of the city in which we live. Such commitment can be found in the proposal made here.


2 The Project

2.1 Downtown Lancaster Revitalization Efforts: In 1998 LDR International, an urban design and planning consulting firm, was retained by the Economic Development Action Group and the Lancaster Campaign to develop and coordinate the revitalization efforts of both public and private sectors contributing to Downtown Lancasters Revitalization. The report, Lancasters Economic Development Action Agenda was embraced by the leadership of the revitalization efforts toward the renewal of Downtown Lancaster.

3The report identified Excelsior Place, formerly the Tremellen Building, as a critical component to these revitalization efforts. The following items were named as implementation actions necessary to facilitate those efforts:

? Acquisition of the Armstrong Lancaster Square Building

? Acquisition of the Watt and Shand Building (Purchased by the partnership of High Associates, Lancaster Newspapers, Inc., and the Fulton Bank for the proposed Conference Center)

? Announced location of expanded Smith-Barney office at Lancaster Square

? Mayor Smithgalls commitment to streamlining the Citys development review process

? Acquisition and redevelopment of the Armstrong Liberty Street Building (Currently being developed by the Drogaris Companies and near completion)

? New awareness and participation in economic development from South Duke and Prince Street neighborhoods

? Fulton Bank purchase of the Woolworth Building (Current construction of a new $25 million 6 story corporate headquarters to be completed in early 2000)

? Successful sale of Hotel Brunswick

? Proposed development of the Tremellen Building (Excelsior Place)

? Community awareness and support for making Prince Street, Downtown, and South Duke Street all that they can be

3 Report submitted by LDR International in 1998 to the Economic Development Action Group and the

Lancaster Campaign.


The following vision statement was developed by the Economic Development Action Group, the community-at-large and the consulting team:

4WE SEE LANCASTER CITY AS A VIBRANT URBAN COMMUNITY WHERE PEOPLE WILL CHOOSE TO LIVE, WORK, WORSHIP, LEARN, PLAY AND

CELEBRATE OUR DIVERSE HERITAGES.

WE SEE LANCASTER CITY AS:

? A FRIENDLY ENVIRONMENT IN WHICH TO PROMOTE BUSINESS

DEVELOPMENT AND RETENTION, JOB CREATION, TECHNOLOGY AND

RESEARCH INDUSTRIES, AND INVESTOR ACTIVITY;

? THE DYNAMIC HUB OF LANCASTER COUNTYS FINANCIAL, LEGAL,

MEDICAL, EDUCATIONAL, AND GOVERNMENTAL ACTIVITIES; AND

? AN EXCEPTIONAL DESTINATION AND SPECIAL EXPERIENCE FOR

RESIDENTS FOR VISITORS FROM THE NORTHEASTERN U.S. AND

THROUGHOUT THE WORLD WHO ARE ATTRACTED TO LANCASTERS

HERITAGE, ARTS, CULTURAL, UNIQUE RETAILING, AND

ENTERTAINMENT ACTIVITIES.

WE SEE A SUSTAINED, ACTION-DRIVEN, PRIVATE/PUBLIC, COMMITTED

INCLUSIVE LEADERSHIP, IN PARTNERSHIP WITH AN ENTHUSIASTIC AND

INVOLVED COMMUNITY, MAKING THIS VISION A REALITY.

In the past eighteen months since this report was published, numerous projects are currently are development and additional projects are being proposed. The current state-of-affairs in the Revitalization of Downtown Lancaster is in the beginning of delivering tangible evidence of the leadership, efforts, and energies of the Lancasters revitalization efforts. The revitalization of Downtown Lancaster will showcase Lancaster Countys proud urban heritage, cultural diversity, and its historic significance. It will soon become a valuable asset of the Lancaster Community, and a destination which every visitor will enjoy.

The authors strongly encourage all interested parties in the Excelsior Place project to obtain and review the , Lancasters Economic Development Action Agenda report as a supporting document to this business plan.

4 Report submitted by LDR International in 1998 to the Economic Development Action Group and the

Lancaster Campaign.


2.2 Biography of Chef Mazzachhi: Ralph Mazzochhi started his restaurant career while washing dishes at a small upscale restaurant in Lancaster at the age of 25, to earn some extra money. After washing dishes for nine months, he was given a chance to help prepare the food and decided this was his calling, and pursued his path toward owning and operating his own restaurant some day. He stayed for another year at that small restaurant in Lancaster, namely, Jethros, working many long hours and learning everything he could from his mentors.

He then moved to New York city. He worked at Odeon, which was a Four Star restaurant at that time. After spending a year there, he moved to The Rainbow Room, another upscale restaurant in New York where he remained for another year. He continued moving from one restaurant to another, gaining much experience and was finally offered a partnership at East of Eden in Lancaster. He worked there as the chef for six years. In 1988, he was asked to start a northern Italian restaurant, Portofino. He established a very strong Italian based clientele and then decided it was time to be completely on his own. He opened Gallo Rosso in 1990; an upscale northern Italian restaurant. Gallo Rosso is a culmination of everything he has learned and acts as a springboard of his own personal cooking style. He believes that cooking is the ultimate art and he practices that in his kitchen. He tries to be authentic with the dishes he prepares and has developed a strong passion for Italian wines which is reflected in Gallo Rosso's approach to its wine program and selections.

Never having been in a kitchen before the age of 25, Ralph has an apparent desire and love for what he does. Gallo Rosso is the fruit of his labors and is one of the most sincere and authentic Italian restaurants in Lancaster County.

Ralph Mazzochhi has proven and developed a consistent formula for success, and his reputation among his patrons and the food industry at large is a matter of record. The revitalization of Downtown Lancaster, and the historic and cultural amenities of Excelsior Place will provide the essential synergy to make this project an extremely popular destination for Downtown Lancaster.

It is the intent of the principals of Excelsior Place to provide a positive contribution to the many others that are investing their time and energy to the successful Revitalization of Downtown Lancaster.


2.3 Professional Endorsements of Chef Mazzochhi


? March 20, 1983 LANCASTER SUNDAY NEWS "New Chef is a Perfectionist - The Philosophy of East of Eden"

By Nancy Plank

? November 30, 1984 BON APPETIT MAGAZINE

Recipe Published By Editor

? July 10, 1986 LANCASTER NEW ERA

"East of Eden Pub - Fine Food In A Casual Setting" By Stephanie Alexiieff

? March 1, 1987 YORK MAGAZINE

"Dinning Out By Editor

? November 11, 1987 THE SUN LEDGER

Restaurant Review - East of Eden Pub By Michael Bose

? April 10, 1989 LANCASTER NEW ERA

Authentic Italian Foods At City Restaurant By Linda Stauffer


"Vacant Caf Turned Into Italian Restaurant By Tim Mekeel

? April 4, 1990 THE LANCASTER INTELLIGENCER

"Chef To Reopen City Restaurant" By Darren M. Allen


"Chef Buys Rose Bowl, Eyes Summer Opening after Renovations"

By Editor


? August 26, 1990 THE LANCASTER SUNDAY NEWS

"Food Section: Chef Ralph Mazzocchi debuts Restaurant"

MAZZOCCHI BRINGS HIS OWN SPECIAL TOUCHES TO THE MENU, TOUCHES THAT STILL LINGER AT RESTAURANTS WHERE HE HAS WORKED IN THE PAST. THE NORTHERN ITALIAN CUISINE OBVIOUSLY HAS SOME AMERICANISM

By Pat Johnson

? April 22, 1992 THE LANCASTER INTELLIGENCER

"Lifestyle Section: "Ethnic Desserts Please Adventurous Palate"

By Melanie Landis

? May 1, 1992 CITYBEAT MAGAZINE

"Nibble On This"

ALL TOLD GALLO ROSSO IS A SERIOUS CONTENDER FOR THE CROWN OF CENTRAL PENNSYLVANIAS FINEST ITALIAN WITH HIGH QUALITY, REASONABLE PRICES, MANIFOLD CHOICE, AND AFFLUENT ATMOSPHERE.

By Crow Bella

? March 1, 1993 CITYBEAT MAHAZINE

"Adventures in Dinning: Jim Lupia visits Gallo Rosso"

WHILE LANCASTER IS INDEED FORTUNATE TO BE ABLE TO ENJOY GALLO ROSSO AS ONE OF ITS BEST RESTUARANTS, IT IS CONVENIENTLY ACCESSIBLE TO ALL OF CENTRAL PENNSYLVANIA

By Jim Lupia

? October 1, 1993 CENTRAL PAs APRISE MAGAZINE

"The Phantom Diner: Gallo Rosso"

THE MENU IS ASTONISHING, AND YOU WONT FIND ANOTHER LIKE IT IN CENTRAL PENNSYLVANIA.. BUT THE FOOD IS EXQUISITE, AND THE SERVICES FAR MORE FRIENDLY AND WARM THAN IS USUALLY FOUND IN COLDLY MODERN SETTINGS.

GALLO ROSSO IS ONE OF A NUMBER OF RESTUARANTS IN LANCASTER MAKING THAT CITY MORE VISITING, IF ONLY TO DINE


THERE. ITS ALREADY ONE OF THE BEST PLACES TO EAT IN THE REGION. By Editor

? January 26, 1994 THE LANCASTER INTELLIGENCER

"Lifesytle Section: "Challenging the Imagination of Five Local Chefs"

By Editor

? August 16, 1994 THE LANCASTER INTELLIGENCER

"Partners in Prevention Award.Ralph Mazzochhi of Gallo Rosso"

By Editor

? February 21, 1996 THE LANCASTER INTELLIGENCER

"Lifestyles Section: "Behind the Kitchen Doors - Gallo Rosso"

By Daniel Sturma

? January 1, 1997 CENTAL PAs APRISE MAGAZINE

"The Phantom Diner

IT WAS A PLEASURE TO DINE AND REPORT ABOUT SUCH VERY GOOD RELATIVE NEWCOMERS TO THE REGION AS GALLO ROSSO IN LANCASTER .

By Phantom Dinner

? 1998 ART & ENTERTAINMENT MAGAZINE

? 1998 THE GOURMET FEST MAGAZINE

? 1999 THE RADNOR HUNT CLUB


2.4 Mazzis Grille: An upscale yet casual lunch and evening restaurant is designed to be the hub of the complex and of Lancaster City providing an oasis from the hectic pace of business, travel and life for the professional, tourist and Lancastrian. Featuring the finest offerings of American Cuisine in a friendly setting, Mazzis blends the historic characteristics of this unique space with a state of the art exhibition kitchen and a visually striking mahogany and cracked-glass bar. Occupying the first floor front area of Excelsior Place, Mazzis is accessible from the restored Victorian front doors located on King Street as well as from the pedestrian walkway through the project.

2.5 Villa Cava: With elegant and distinctively unique fine dining, Villa Cava features an atmosphere reminiscent of an Old World Italian wine cellar nestled within the massive stone catacombs beneath Excelsior Place. Crisp white table linens and crystal goblets illuminated by fire are the perfect complement to Continental Cuisine served in unparalleled comfort and luxury. To further enhance this first class dining experience, the wine lists comprehensive offerings are prominently displayed from suspended wine racks.

2.6 The Excelsior Courtyard: The visual center of Excelsior place is the open air patio area found under the majestic face of Bacchus, God of Merriment. The Excelsior Courtyard features al fresco dining in an irresistibly light and fun atmosphere sure to captivate guests from happy hour into evening. Featuring an ornamental fountain and served by a large outside bar and the Mazzis kitchen, the Courtyard will be Lancaster's gathering place from late spring through early fall.

2.7 The Back Room: A multi-purpose open area found at the rear of Excelsior Place, the Back Room affords the project the dual option of accommodating large private parties and banquets with the capacity to bring an upscale alternative to the 20-somethings dance club culture currently featured in Lancaster City. Quality acoustics, dramatic lighting and a comfortable centralized dance floor round out the full functionality of this entity. Accessible from both Mazzis and the Excelsior Courtyard, the Back Room adds the last element of a complete destination complex.


3 Demographics And Marketing: The demographics surrounding this project are substantial when considering the possibilities for this project. The Downtown Investment District contains approximately 11 square blocks centering from Penn Square. There are approximately 400 employers contained in the District, which employ some 11,000 employees within the Downtown area. Major employers include: Lancaster Newspapers, Inc., Fulton Bank, Armstrong World Industries, Inc., Bell Atlantic, Mellon Bank, The Chamber of Commerce, First Union Bank, Bulova Technologies, Hotel Brunswick, Fulton Opera House, The Lancaster General Hospital, The Lancaster Courthouse, The City of Lancaster, etc.,.

Within walking distance (2-3 city blocks), there are approximately 3,000 employees from which Excelsior Place will compete for market share.

3.1 Downtown Investment District Census and Statistics

(See Accompanying Attachment)

Downtonw Investment District Census - Approximately 11,000 Employees(232 Responses From 452 Employers Surveyed in April of 1999)

Contact No. ofNo. Name Company Name Address 1 Address 2 City St Zip Employees

1 Mr. Qiam Li 88 Chinese Express 31 N. Queen St. Lancaster PA 17603 22 Mr. Nguyen Quach A WOK Restaurant & A & W Video 53 W. King St. Lancaster PA 17603-38423 Mr. Larry E. Hamill AAA Lancaster County 34 N. Prince St. Lancaster PA 17603-1507 304 Mr. David S. Shiley Aaron Studios Hair/Nail Care 14 N. Queen St. Lancaster PA 17603-2928 105 Mr. Michael L. Abel Abel Savage Marketing & Commun. 118 - 122 E. King St. Lancaster PA 17602 46 Mr. Richard P. Abraham Abraham Bauer & Spalding Law Firm 18 E. King St. Lancaster PA 17602 137 Acts Covenant Fellowship 142 E. King St. Lancaster PA 17602-28328 Mr. John M. Corse Adult Enrichment Center 31 S. Duke St. Lancaster PA 176029 Mr. Kenneth S. Ray Aexpert 25 W. King St. Unit F-G, M, N-O Lancaster PA 17603-3836 710 AIDS Community Alliance 44 N. Queen St. Lancaster PA 17603 1811 Mr. Allan N. Goberman Allan Goberman Builder & Developer 36 E. King St. Lancaster PA 17602 112 Mr. Bruce P. Ryder Alspach & Ryder Law Firm 230 N. Duke St. Lancaster PA 17602-2743 613 Mr. Luke Bunting Angry, Young & Poor 140 N. Prince St. Lancaster PA 17603 414 Ms. Ann Carr Ann Carr Law Firm 126 E. Chestnut St. Lancaster PA 17602 315 Mr. John MacIvor Antique & Estate Jewelry 44 N. Queen St. Lancaster PA 17603 116 Mr. Ronald P. Bucher A-Plus Mini Market 111 W. Orange St. Lancaster PA 17603 1517 Mr. Roberts Appel Appel & Yost Law Firm 33 N. Duke St. Lancaster PA 17602-2842 5018 Ms. Liz Andes Archetype, Inc. 317 N. Market St. Lancaster PA 17603 6519 Mr. John W. Beyer Arnold Beyer & Homsher Law Firm 110 E. King St. Lancaster PA 17602 820 Ms. Karen Meacham Art Glassworks of Lancaster 319 N. Queen St. Lancaster PA 17603 221 Mr. Mark Pinkerton Art Store 11 E. King St. Lancaster PA 17602 322 Mr. Bob Verigood Artographs 25 W. King St. Lancaster PA 17603 223 Mr. William A. Atlee Atlee & Hall Law Firm 8 N. Queen St. Lancaster PA 17603 2524 Mr. Michael E. Grenier Bank of Lancaster County 25 N. Duke St. Lancaster PA 17602 1225 Mr. Mark Weaver Bank of Lancaster County N.A. 101 N. Pointe Blvd. Lancaster PA 17601-4133 5026 Mr. Barry Barr Barlain Printing 110 W. Orange St. Lancaster PA 17603 327 Mr. David R. Keller Barley Snyder Senft & Cohen Law 126 E. King St. Lancaster PA 17602-2893 12528 Mr. Fred O'Neill Barstools & Billiards 221 N. Prince St. Lancaster PA 17603 1529 Mr. William F. Bash Bash Jewelers 33 N. Queen St. Lancaster PA 17603-3838 1030 Mr. Robert Hoke Belco Federal Credit Union 354 N. Prince St. Lancaster PA 1760331 Ms. Eileen Nolan Bell Atlantic - PA 126 N. Duke St. Lancaster PA 17602 35032 Mr. Robert E. Bomberger Benjamin Roberts Ltd. 240 N. Prince St. Lancaster PA 17603 1533 Mr. Ben Carlee Bertz & Company 38 E. King St. Lancaster PA 17602 2034 Mr. Chet Amend Better Business Bureau, Capital Div 29 E. King St. Suite 322 Lancaster PA 1760235 Jerie Freiberg Betty Finney House Corp. PO Box 1526 Lancaster PA 17608-152636 Mr. Beulah P. Mall Beulah Mall Law Firm 140 E. King St. Lancaster PA 1760237 Mr. James H. Thomas Blakinger Byler & Thomas Law Firm 28 Penn Square Lancaster PA 17603 5038 Mr. Cliff Wenger Blakinger Byler & Thomas Law Firm 28 Penn Square Lancaster PA 17603 5039 Mr. Patrick Ziegler Blue Lotus 352 N. Queen St. Lancaster PA 17603 140 Bo Ben Realty 240 N. Prince St. Lancaster PA 17603-352841 Kelly Constable Book Haven 146 N. Prince St. Lancaster PA 17603 342 Ms. Josephine A. Miller Brent L. Miller Jewelers 2527 Hartwell Ct. Lancaster PA 17601-2972 1243 Mr. Luke Bunting Brick City Skateboards 138 N. Prince St. Lancaster PA 17603

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44 Mr. David Hine Britain's Best 25 W. King St. Lancaster PA 17603 2245 Mr. Stephen L. Gurba Bulova Technologies 101 - 121 N. Queen St. PO Box 4787 Lancaster PA 17604-4787 36546 Mr. Emmanuel Dimitriou Burger Towne 106 E. King St. Lancaster PA 17602 347 Ms. Mary Bussard Bussard & Parsons Law Firm 33 E. Orange St. Lancaster PA 1760248 Mr. Chris a. Souzas Buy & Sell Store 107 W. King St. Lancaster PA 17603 149 Mr. Charles Byers Byers Basciano Physical Therapy 30 W. Orange St. Lancaster PA 17603-3841 1250 Mr. Charles T. Riley C. Pat Riley Realty 407 W. Chestnut St. Suite 1 South Lancaster PA 17603-3477 551 Ms. Annette LaMarre Calmart 39 - 41 N. Queen St. Lancaster PA 17603 752 Mr. Michael Carr Carr & Company 33 - 35 N. Market St. Lancaster PA 1760353 Ms. Linda Arnold Cash-A-Check 145 E. King St. Lancaster PA 17602 454 Mr. Don Horn Central Market 120 N. Duke St. Lancaster PA 17602 15055 Mr. Steve Witmer Central Market Art Company 15 W. King St. Lancaster PA 1760356 Mr. Barry Newhart Central Market Mall Associates 2316 Dairy Rd. Lancaster PA 17601-230857 Ms. Jennifer Cox Central Market Mall Associates 2316 Dairy Rd. Lancaster PA 17601 58 Ms. Nora Weder Chamber of Commerce & Industry 100 S. Queen St. Lancaster PA 17603 4559 Mr. Daniel C. Witmer Chamber of Commerce & Industry PO BOX 1558 Lancaster PA 17608-1558 60 Mr. Rich Ruoff Chameleon 223 N. Water St. Lancaster PA 17603 1161 Mr. Charles V. Snyder Charles Snyder Law Firm 140 E. King St. Lancaster PA 17602 262 Mr. Frank W. Thomas Chestnut House 25 W. King St. Lancaster PA 17603 263 Mr. Warren Anderson Chestnut Street Books 11 W. Chestnut St. Lancaster PA 17603 164 Mr. Chris Efthymiades Chris's Buy & Sell 201 - 203 W. King St. Lancaster PA 17603 165 Mr. Joseph Pawlowski Citadel Federal Credit Union 20 W. Orange St. Lancaster PA 17603 466 Ms. Carolyn a. Pizagno Citadel Federal Credit Union 3030 Zinn Rd. PO Box 147 Thorndale PA 1937267 Mr. Peter Nguyen City Line Jewelry 54 N. Prince St. Lancaster PA 1760368 Mayor Charlie Smithgall City of Lancaster 120 N. Duke St. Lancaster PA 17602 60769 Mr. Raymond J. Antonelli City of Lancaster 120 N. Duke St. Lancaster PA 1760270 Dr. George R. Coder Coder Chiropractic 156 Hamilton Rd. Lancaster PA 17603-473471 Mr. Ben Wilkinson Coe Camera Shop 220 N. Prince St. Lancaster PA 17603 572 Mr. Marshall Warner Coleman & Goggin 36 E. King St. Lancaster PA 1760273 Mr. Lee Kerr Commerce Resource Group PO Box 1676 Lancaster PA 17608-1676 74 Mr. Steve Richardson Commonwealth Land Title Insurance 44 N. Queen St. Lancaster PA 17602 575 Mr. Mark C. Barbaras Community Hospital - Family Health Ctr. 38 - 42 W. Orange St. PO Box 3002 Lancaster PA 17604-3002 56576 Ms. Nancy Gieniec Concentrix Shop & Gallery 324 N. Queen St. Lancaster PA 17603 577 Mr. Chip Sernak CoreSource Inc. 26-28 W. King St. PO Box 83301 Lancaster PA 17608-3301 17078 Ms. Lisa Lohin CoreSource, Inc. 26 - 28 W. King St. PO Box 83301 Lancaster PA 17608-3301 79 Ms. Timothea M. Kirchner County of Lancaster 50 N. Duke St. PO Box 83480 Lancaster PA 17608-348080 Mr. Terry L. Kauffman County of Lancaster 50 N. Duke St. PO Box 83480 Lancaster PA 17608-3480 199881 Mr. Paul Thibault County of Lancaster 50 N. Duke St. PO Box 83480 Lancaster PA 17608-348082 Mr. Ronald Ford County of Lancaster 50 N. Duke St. PO Box 83480 Lancaster PA 17608-348083 Mr. Glenn Keys Cross Keys Coffee & Tea 32 - 34 N. Queen St. Lancaster PA 1760384 Ms. Julie A. Jacobs Crossroads Property Management 42 W. King St. Lancaster PA 17603 385 Mr. Ed Bornazian Crossroads Property Management 42 W. King St. Lancaster PA 17603 786 Mr. Jim Abbarno Curry Copy Center 155 E. King St. Lancaster PA 17602




87 Mr. Dave Milisock Custom Printers 356 N. Queen St. Lancaster PA 17603 488 Mr. Tom Podlesny Cycle Circle 310 N. Queen St. Lancaster PA 17603 489 Ms. Cynthia L. Garman Cynthia Garman Law Firm 8 N. Queen St. Lancaster PA 17603 290 Ms. Jerri Scott D & J Scott Galleries 323 N. Queen St. Lancaster PA 1760391 D J B Realty Co. 39 N. Duke St. Lancaster PA 17602-2842 192 Mr. Dale E. Anstine Dale E. Anstine Law Firm 131 E. Grant St. Lancaster PA 17602-285593 Mr. Rodney Klinger Dauphin Deposit Bank 4 W. King St. Lancaster PA 17603 594 Mr. David Natan David Natan Law Firm 53 N. Duke St. Lancaster PA 17603 695 Mr. David F. Wedge David Wedge Law Firm 18 E. King St. Lancaster PA 17602 296 Ms. Cori Baluskie Daymaker Hair Studio 45 N. Market St. Lancaster PA 71603 397 Mr. Steve Kirchner Dean Witter Reynolds, Inc. 46 - 52 E. King St. Lancaster PA 1760298 Mr. Jerry Kornfield Delta Color 226 N. Prince St. Lancaster PA 17603-3528 4099 Ms. Cheri Markowitz Demuth Foundation 118 - 120 E. King St. Lancaster PA 17602 3100 Mr. John Waltz Demuth Tobacco Shop 114 E. King St. Lancaster PA 17602 4101 Mr. Leonardo Rodriguez DFB Studios 9 N. Duke St. Lancaster PA 17603102 Lancaster Laundry 152 E. King St. Lancaster PA 17602-2832 103 Ms. Vicki Lapp Dimensions II 120 E. Chestnut St. Lancaster PA 17602 104 Hon. Richard W. Musser District Justice Office 301 N. Queen St. Lancaster PA 17602 105 Mr. Steve Murray DMZ Army/Navy Clothing 328 N. Queen St. Lancaster PA 17603 2106 Mr. Scott Underwood Dombach & Son 252 N. Prince St. Lancaster PA 17603 12107 Ms. Susan Poppe Downtown Deli 52 N. Queen St. Lancaster PA 17603 108 Mr. Ed P. Drogaris Drogaris Companies/Devlelopers 1000 33 - 35 N. Market St. PO Box 1806 Lancaster PA 17608-1806 7109 Mr. Paul Hamilton Drums Etc. 329 Faulkner Rd. Lancaster PA 17601-1701 110 Mr. Thomas Dudek Dudek Realty Investments 48 - 50 W. Chestnut St. Lancaster PA 17603 70111 Mr. Raymond Duncan Duncan & Duncan 222 N. Duke St. Lancaster PA 17602 2112 Mr. Robert L. Ecklin Ecklin Group/Penn Square PO Box 7365 Lancaster PA 17604 6113 Mr. David Nikoloff Economic Development Company 100 S. Queen St. Lancaster PA 17603-5368 4114 Mr. Edgar R. Barnes Edgar Barnes Law Firm 100 E. King St. Lancaster PA 17602 2115 Mr. Alex T. Schneebacher Educators Mutual Life Insurance Co. 202 N. Prince St. Lancaster PA 17603-3528 209116 Mr. Edward F. Browne Gray/Miller/Patterson/Cody 52 N. Duke St. Lancaster PA 17602 16117 Mr. John B. Elder Elder & Laffey Photography 9 W. Grant St. Lancaster PA 17603 2118 Mr. Ray Sweigart/J. Weiner Elks BPOE Lanc. Lodge 134 219 N. Duke St. Lancaster PA 17602-2709 3119 Ms. Emily S. Fuss Brown/McCarter 2938 Columbia Avenue Lancaster PA 17603120 Mr. Gordy Groff Empire TV & Appliances/Bar Stools 215 N. Queen St. Lancaster PA 17603-3551121 Mr. Edward P. Jaeger Engle, Hambright & Davies 115 E. King St. PO Box 83080 Lancaster PA 17608-3080 122 Mr. Forrest M. Long F. M. Long Barber 5 1/2 N. Duke St. Lancaster PA 17602 123 Mr. Howard S. Rosen Family Support Associates 3540 N. Progress Ave. Suite 5 Harrisburg PA 17110 124 Mr. Jack A. Church Farmers First Bank 129 E. Orange St. Lancaster PA 17602 2125 Mr. Mike Hart Fawber Screen Printing 323 N. Queen St. Lancaster PA 17603 2126 Rev. Randolph T. Riggs First Presbyterian Church/Jim Klinger 140 E. Orange St. Lancaster PA 17602-2844 13127 Rev. Dana Schlegel First Reformed Church 40 E. Orange St. Lancaster PA 17602-2847 9128 Ms. Deborah Mastros First Union Bank 100 N. Queen St. PO Box 3959 Lancaster PA 17604-3959 313129 Mr. Joseph DelTito First Union Bank 100 N. QueenSt. PO Box 3959 Lancaster PA 17604-3959




130 Ms. Sarah Young Fisher Fisher Investments 8 N. Queen St., Suite 70E Lancaster PA 17603 1131 Mr. Bob Lopez Fisher Janitorial Services PO Box 1676 Lancaster PA 17608-1676 1132 Ms. Allison Whittaker Fitness Specialist 352 N. Queen St. Lancaster PA 17602 1133 Mr. John P. Stengel Flanagan & Smith Law Firm 150 E. Chestnut St. Lancaster PA 17602 11134 Mr. Nick Flouras Red Rose Restaurant Duke & King Streets Lancaster PA 17602 9135 Ms. Debbie Lake Flowers by Paulette 258 N. Queen St. Lancaster PA 17603 9136 Ms. Delphine Butcher Foxmoor 16 E. King St. Lancaster PA 17603 3137 Ms. Michelle Bingham Framing Concept 334 N. Queen St. Lancaster PA 17603138 Mr. Guie Lebo Franklin Life Insurance 18 E. King St. Suite 2 Lancaster PA 17602 1139 Mr. Michael Rohrbach FRF Properties Etal 330 N Duke St. Lancaster PA 17602-4983140 Mr. Jeff Bankert Fulton Bank One Penn Square Lancaster PA 17602141 Mr. R. Scott Smith, Jr. Fulton Bank 1 Penn Square Lancaster PA 17602-2853 217142 Mr. Rufus A. Fulton Fulton Financial Realty Co. 1 Penn Square PO Box 2731 Lancaster PA 17608143 Ms. Deidre Simmons Fulton Opera House 12 N. Prince St. Lancaster PA 17603 23144 Ms. Gail Gray Studio Past Modern Art/ Gail Gray Studio 34 1/2 N. Queen St. Lancaster PA 17603145 Mr. Ralph Mazzocchi Gallo Rosso 337 - 339 N. Queen St. Lancaster PA 17603 18146 Mr. Doug Steinhauer Gaming Point + 350 N. Queen St. Lancaster PA 17603147 Mr. Louis Sanchez Gear World 52 N. Prince St. Lancaster PA 17603148 Mr. Jacques H. Geisenberger Geisenberger & Cooper Law Firm 45 E. Orange St. Lancaster PA 17602 6149 Mr. John Gibbel Gibbel Kraybill & Hess Law Firm 41 E. Orange St. Lancaster PA 17602-2846 30150 Ms. Kelly Aierstuck Gibbel Kraybill & Hess Law Firm 41 E. Orange St. Lancaster PA 17602151 Mr. Henry F. Gingrich Gingrich Smith Klinegensmith Law 45 E. Orange St. Lancaster PA 17602 6152 Mr. Brigg Lopez Global Linguistics 53 N. Duke St. Lancaster PA 17602 2153 Mr. Robert R. Going Going & Plank Law Firm 140 E. King St. Lancaster PA 17602 3154 Mr. Robert D. Beyer Goldberg & Knisely Law Office 40 W. Grant St. Lancaster PA 17603 5155 Ann Kim Ly Huynh Golden Eagle Restaurant 170 E. King St. Lancaster PA 17602-4215 6156 Nga Nguyen Golden Nail Studio 101 W. King St. Lancaster PA 17603 2157 Mr. Charles Golin Golin Haefner & Bacher Law Firm 135 E. King St. Lancaster PA 17602-2803 6158 Ms. Jackie Parker Goodie Shoppe - Central Market 302 W. Chestnut St. Lancaster PA 17603159 Mr. Richard J. Gray Gray Miller Patterson Cody Law Firm 53 N. Duke St. Lancaster PA 17602160 Mr. John Gray Gray's Memorabilia 23 E. Walnut St. Lancaster PA 17602 2161 Mr.Eric Smith Gunning Strickler and Associates 39 N. Duke St. Lancaster PA 17602162 H & H Enterprises PT 116 Fordney Hill Rd. PO Box 5037 Lancaster PA 17601-4316163 Mr. Michael S. Bryan H. S. A. Counseling, Inc. 48 N. Queen St. Lancaster PA 17602164 Mr. James D. Hagelgans Hagelgans & Veronis Law Firm 223 N. Duke St. Lancaster PA 17602 6165 Hagerty & Hagerty Properties 240 N. Duke St. Lancaster PA 17602-2733166 Mr. Bruce Klappa Hamilton Club 106 E. Orange st. Lancaster PA 17602167 Mr. Kenneth D. Hammel Hammel Associates Architects 26 W. Orange St. Lancaster PA 17603 9168 Mr. Jay Kiralfy Harb Adult 105 E. King St. Lancaster PA 17602 11169 Mr. Ronald Munro Harb Adult Inc. 105 E. King St. Lancaster PA 17602170 Ms. Jill Skinner Harris Savings Bank 100 E. King St. Lancaster PA 17602171 Elaine Burns Harrisburg Belco 354 N. Prince St. Lancaster PA 17603 8172 Mr. Harry K. Monahas Harry's Tailoring Chestnut Street Lancaster PA 17603-3110 1




173 Ms. Paula Severino Headlines III 52 N. Queen St. Lancaster PA 17603174 Ms. Moirajeanne FitzGerald Here To Timbuktu 46 N. Prince St. Lancaster PA 17603 3175 Ms. Gaye Cox Heritage Center Museum Store 13 W. King St. Lancaster PA 17603 1176 Mr. Peter Seibert Heritage Center of Lancaster 13 W. King St. Lancaster PA 17608-3813 6177 Mr. Richard Low Herr & Low Law Firm 234 N. Duke St. Lancaster PA 17602-2743 9178 Mr. Carl G. Herr Herr Greer & Hoberg Law Firm 45 E. Orange St. Lancaster PA 17602 6179 Mr. Randolph J. Harris Historic Preservation Trust 123 N. Prince St. Lancaster PA 17603 5180 Ms. Pat Stepanchak Historic Walking Tour 100 S. Queen St. Lancaster PA 17603181 Ms. Pam Urban Hotel Brunswick PO Box 749 Lancaster PA 17608-0749 100182 Mr. Richard Hamilton Hotel Brunswick PO Box 749 Lancaster PA 17608-0749183 Mr. Chris Madonis House of Pizza 23 W. Chestnut St. Lancaster PA 17603-3510184 Mr. Ed RR. Ruoff Housing Development Corp. 308 E. King St. Lancaster PA 17602185 Mr. Robert Howell Howells Lancaster Auto Glass & Pain 114 S. Queen St. Lancaster PA 17603 17186 HSA Counseling Inc 48 N. Queen St. Lancaster PA 17603187 Mr. Robert Ibold Ibold Associates 112 N. Prince St. Lancaster PA 17603 1188 Mr. Jim Frederick Integated Benefit Solutions 204 N. Prince St. PO Box 83656 Lancaster PA 17608-3656189 Mr. Kirk Liddell Irex Corporation 120 N. Lime St. PO Box 1268 Lancaster PA 17608-1268 100190 Ms. Vickie See Isaac's Restaurant 44 N. Queen St. Lancaster PA 17603 11191 Mr. Bill Madonna Italian American Citizen's Club 335 N. Queen St. Lancaster PA 17603-3011 7192 Mr. Wayne B. Zercher J. C. Snavely & Sons, Inc. Charlotte St Landisville PA 17538 25193 Mr. Robert Taylor J.T.'s Cards & Gifts 32 N. Queen St. Lancaster PA 17603194 Mr. James Clymer James Clymer Law Firm 23 N. LIme St. Lancaster PA 17603 7195 Mr. David S. Wild James F. Wild Auto Parts 345 N. Queen St. Lancaster P 17603196 Mr. James M. Hook James Hook & Company, CPA 224 N. Duke St. Lancaster PA 17603197 Mr. James J. Kirchner James Kirchner Law Firm 53 N. Duke St. Lancaster PA 17602198 Mr. James D. Wolman James Wolman Law Firm 53 N. Duke St. Lancaster PA 17602 2199 Mr. Kevin L. Bradley Janney Montgomery Scott, Inc. 61 N. Duke St. Lancaster PA 17602 16200 Mr. Milton Jacobsen Jason's 1013 Janet Ave. Lancaster PA 17601-5119201 Mr. Charlie Prinz Java N Sweets 114 W. Orange St. Lancaster PA 17603202 Jay Wolf Enterprises 117 W. Main St. New Holland PA 17557-1203 2203 Ms. Jeanne M. Millhouse Jeanne Millhouse Law Firm 53 N. Duke St. Lancaster PA 17602204 Mr. Jeffrey J. Reich Jeffrey Reich Law Firm 111 N. Lime St. Lancaster PA 17602 2205 Dr. David E. Jemison Jemison Chiropractic 148 N. Prince St. Lancaster PA 17603-3526 1206 Mr. Jerome Hershey Jerome Hershey Studio 34 1/2 N. Queen St. Lancaster PA 17603207 Mr. Jean/Maurice Jug J-M's Bistro and Pub 300 W. James St. Lancaster PA 17603 40208 Ms. Donna M. Joelson Joelson's Pageant Dresses 25 S. Second St. PO Box 59 Columbia PA 17512-1425209 Mr. John Herr John Herr Photography 220 1/2 N. Prince St. Lancaster PA 17603 1210 Mr. Joseph J. Lombardo Joseph Lombardo Law Firm 18 E. King St. Lancaster PA 17602-2824 3211 Ms. Stephanie B. Sheidy Just Simply Heaven 49 N. Queen St. Lancaster PA 17603212 Ms. Kamie Graver Kamie's Hair & Nail Salon 32 E. Walnut St. Lancaster PA 17602 1213 Ms. Kathy Dieffenbach Kathy's Seafood House 1831 Oregon Pike Lancaster PA 17601214 Mr. Kearney A. Snyder Kearney A. Snyder Funeral Home 141 E. Orange St. Lancaster PA 17602-2851 6215 Mr. Mark DeBord Kearney A. Snyder Funeral Home 141 E. Orange St. Lancaster PA 17602




216 Mr. Clarence C. Kegel Kegel Chesters Lapp & Miller Law 24 N. Lime St. Lancaster PA 17602 19217 Ms. Michelle L. Caine Kelly Temp Services 36 E. King St. Lancaster PA 17602218 Mr. Kenneth Brown Kenneth Brown Law Firm 131 E. Grant St. Lancaster PA 17602219 Mr. Kenneth Reidenbach Kenneth Reidenbach Law Firm 36 E. King St. 2nd Floor Lancaster PA 17602 5220 Mr. Mike Keppel Keppel's Inc. 323 - 325 N. Queen St. Lancaster PA 17602221 Mr. Kevin C. Allen Kevin C. Allen, Attorney at Law 143 N. Duke St. Lancaster PA 17602 2222 Mr. Young Kim Kim's One Hour Custom Cleaners 59 N. Prince St. Lancaster PA 17603223 Mr. Rod Gainer Lanc. Citrus Co. - Central Market 10 N. Market St. Unit 202 Lancaster PA 17603-3847224 Mr. Stephen Patterson Lanc. County Assn. for the Blind 244 N. Queen St. Lancaster PA 17603-3512 65225 Ms. Evelyn Sullivan Lancaster Bar Association 28 E. Orange St. Lancaster PA 17602-2807 4226 Mr. Percy C. Clarke Lancaster County Foundation 29 E. King St. Lancaster PA 17602 2227 Mr. Steve Carr Lancaster County Library 125 N. Duke St. Lancaster PA 17602 55228 Mr. David S. Etter Lancaster County News Co. 980 Briarsdale Rd. Harrisburg PA 17109229 Mr. Richard Shaub Lancaster County Upholstery 24 - 28 N. Prince St. Lancaster PA 17603 8230 Executive Director Lancaster DID Authority 44 N. Queen St. Lancaster PA 17603 1231 Mr. Bradley DeForge Lancaster Dispensing Company 33 - 35 N. Market St. Lancaster PA 17603 123232 Mr. John Devlin Lancaster Futon 19 N. Prince St. Lancaster PA 17603233 Ms. Joyce Heberlein Lancaster Graphics 34 N. Water St. Lancaster PA 17603 6234 Ms. Cheryl Danz Lancaster House North 335 N. Prince St. Lancaster PA 17603 4235 Ms. Zoraida Rodriguez Lancaster House South JAYCEE-HD 315 N. Prince St. Lancaster PA 17603236 Ms. Sharyn Schoenberger Lancaster Job Center 60 W. Walnut St. PO Box 1889 Lancaster PA 17608-1889237 Mr. Mario Pugliese Lancaster Legal Bagel Company 22 E. Orange St. Lancaster PA 17602 6238 Ms. Cindi Morrison Lancaster Museum of Art 135 N. Lime St. Lancaster PA 17602 5239 Ms. Carol Foley Lancaster Museum of Art 135 N. Lime St. Lancaster PA 17602240 Mr. Brian Long Lancaster Newspapers 8 W. King St. Lancaster PA 17603 550241 Mr. Harold E. Miller Lancaster Newspapers, Inc. 8 W. King St. Lancaster PA 17603242 Ms. Annette Strothers Lancaster Newspapers, Inc. 8 W. King St. Lancaster PA 17603243 Mr. Benjamin H. Miller Lancaster Newspapers, Inc. PO Box 1328 Lancaster PA 17603244 President Lancaster Opera Company PO Box 8382 Lancaster PA 17603-8382 1245 Mr. George Kratzert Lancaster Storage Company, Inc. 214 N. Duke St. Lancaster PA 17603-3012246 Mr. Robert L. Wertz Lancaster Surgical Supply 401 W. Orange St. Lancaster PA 17608-0036 3247 Ms. Kristie Davis Lancaster Symphony Orchestra PO Box 1281 Lancaster PA 17608 1248 Mr. Sam Musser Lancaster Title Abstracting Co. 123 E. King St. Lancaster PA 17602-2803249 Mr. Mike Apostolopoulos Lancaster Trophy House 116 W. Orange St. Lancaster PA 17603 2250 Mr. Lawrence F. Hinnenkamp Lawrence Hinnenkamp Law Office 227 N. Duke St. Lancaster PA 17602 1251 Mr. Clair C. McCormick Lebzelter's Queen St Lancaster PA 17603-2401 8252 Mr. Emmett R. Lehman Lehman & Lehman Law Firm 230 N. Duke St. Lancaster PA 17602253 Mr. Mark Shermeyer Levengood Kautter Architects P. O. Box 957 Lancaster PA 17608-0957 8254 Mr. Richard L. Levengood Levengood Kautter Architects 354 N. Prince St. Lancaster PA 17603-3008255 Ms. Marcy Reed Literacy Council of Lancaster 38 W. King St. Lancaster PA 17603256 Mr. Louis Weisman Louis Weisman Law Firm 53 N. Duke St. Lancaster PA 17602257 Luxury Rentals 223 N. Duke St. Lancaster PA 17602-2709258 Lyn R. Bailey Lyn Bailey Law Firm 156 E. King St. Lancaster PA 17602




259 Ms. Margaret M. Duncan Margarets Silver Needle Sewing Room 112 W. Orange St. Lancaster PA 17603-3845260 Mr. Mike Geesey Marion Court Room 7 Marion Crt. Lancaster PA 17602261 Ms. Joan Verigood Market Alley Zoo 25 W. King St. Lancaster PA 17603262 Mr. Tom Rothfus Market Fare Restaurant 50 W. Grant St. Lancaster PA 17603-3836263 Ms. Cindy Cover Markley Actuarial Services 8 N. Queen St. 12th Floor Lancaster PA 17603264 Ms. Marti Cole Marti 16 W. King St. Lancaster PA 17603265 Mr. David Mitchell Marv & Sams - Central Market 217 N. Concord Rd. Lancaster PA 17603266 Mr. Louis S. May May, Metzger & Slaymaker, LLP 49 N. Duke St. Lancaster PA 17602-2949267 Dr. Mohamad Mazaheri Mazaheri Dental Practice 26 N. Lime St. Lancaster PA 17602-2949268 Mr. David R. Poorbaugh McGeary Grain Company 33 E. Orange St. Lancaster PA 17603269 Mr. William E. Haggerty McIntryre Law Firm 240 N. Duke St. Lancaster PA 17602270 Mr. Robert Meck Meck Meats - Central Market 2076 Edisonville Rd. Strasburg PA 17579271 Mr. John Meeder Meeder Development Co. 44 N. Lime St. Lancaster PA 17602-2949272 Mr. Dave Skerpan Mellon Bank 28 Penn Square Lancaster PA 17603 24273 Mr. Jeff Dunaway Mellon Bank 28 Penn Square Lancaster PA 17603274 Mr. James Shand, Jr. Mercury Enterprises 8 N. Queen St. Suite 6A Lancaster PA 17603-3816275 Ms. Donna Ellengerg Merrill Lynch 110 N. Duke St. Lancaster PA 17602276 Mr. Gregory Rutter Merrill Lynch 110 N. Duke St. Lancaster PA 17602277 Mr. Michael J. Minney Michael Minney Law Firm 145 E. Chestnut St. Lancaster PA 17602278 Mr. Frank Taylor Miesse Candies 735 Lafayette St. Lancaster PA 17603279 Mr. Mike Oster Mike's Market Catch Fresh Seafood 678 Poplar St. Lancaster PA 17603280 Ms. Nancy Rogowski Molly's Pub 253 E. Chestnut St. Lancaster PA 17602281 Mr. David Steudler Moongate Antiques 27 N. Prince St. Lancaster PA 17603282 Ms. Janika Werner Muffin Street 52 N. Queen St. Lancaster PA 17603283 Mr. Joseph P. Nolt Murray Insurance Associates, Inc. 39 N. Duke St. Lancaster PA 17602 50284 Ms. Beth McGarry Murray Insurance Associates, Inc. P. O. Box 1728 Lancaster PA 17608-1728285 Ms. Renato Carboni My Place Pizza 12 N. Queen St. Lancaster PA 17603286 Natco Realty 52 N. Queen St. Lancaster PA 17603-3828287 Ms. Nancy Nevin Nevin Gallery, II 242 E. Grant St. Lancaster PA 17602288 Mr. Kyong Sik Kim New Fashions 51 N. Queen St. Lancaster PA 17602289 Gurubachan Singh New York Fashions 36 W. King St. Lancaster PA 17603290 Mr. John P. Hohenadel Nikolaus Hohenadel Umbenhauer 212 N. Queen St. Lancaster PA 17602291 Ms. Ruth Nierenberg Nimble Thimble 45 N. Market St. Lancaster PA 17603292 Ms. Nina B. Shapiro Nina Shapiro Law Firm 53 N. Duke St. Lancaster PA 17602293 Mr. Richard Sipe North Market Street Graphics 317 N. Market St. Lancaster PA 17603294 Ms. Monica R. Bishop Northwest Savings BAnk 24 W. Orange St. Lancaster PA 17603295 Mr. Rick Atwater Oblenders 37 - 43 S. Queen St. Lancaster PA 17603296 Mr. Michael P. O'Day O'Day Law Firm 158 E. Chestnut St. Lancaster PA 17602297 Ms. Jennifer Painter Office Works 29 E. King St. Lancaster PA 17602298 Hua Abreu Onions Cafe 340 N. Queen St. Lancaster PA 17603299 Mr. Michael Jamanis PA Academy of Music 42 N. Prince St. Lancaster PA 17603-3840300 Rep. Michael P. Sturla PA House of Representatives 8 N. Queen St. Lancaster PA 17603301 Ms. Mary Colleen Heil PA School of Art & Design 204 N. Prince St. Lancaster PA 17603 55




302 Ms. Mary Rankin PA School of Art & Design 204 N. Prince St. Lancaster PA 17602303 Mr. Phil Wenger PAD Partnership 354 N. Prince St. Unit 220 Lancaster PA 17603304 Mr. Scott L. Paden Paden De La Fuente 1312 Clayton Rd. Lancaster PA 17603-2402305 Mrs. Ruth Ecklin Pappagallo 26 W. Orange St. Lancaster PA 17603306 Mr. Bernard E. Shiffler Parkhill Jewelry 228 N. Prince St. Lancaster PA 17603307 Mr. John Kowalchik Parking Authority PO Box 866 Lancaster PA 17608-0866308 Ms. Patti S. Spencer Patti S. Spencer Law Firm 18 E. King St. Lancaster PA 17602 4309 Ms. Paula B. Katchner Paula B. Katchner Law Firm 145 N. Duke St. Lancaster PA 17602 2310 Mr. Chris Larkin Pawn Plus 46 W. King St. Lancaster PA 17603 10311 Ms. Susan J. McMillan-Gamber Penn Laurel Girl Scout Council 131 E. Orange St. Lancaster PA 17602312 Mr. Kirk Barrett Peripherals Plus Technologies 317 N. Queen St. Lancaster PA 17603 22313 Mr. Larry Phelan Phelans Furniture 112 N. Water St. Lancaster PA 17603314 Ms. Phyllis Reed Phyllis's Antiques & Collectibles 318 N. Queen St. Lancaster PA 17603315 Mr. Jon W. Robbins Pinetree Management Co. 123 Lowry Rd. New Holland PA 17557316 Mr. Vic Hagerstrom Pittsburgh Coatings 252 N. Prince St. Lancaster PA 17603 4317 Ms. Nellie Wallace Place Marie 52 N. Queen St. Lancaster PA 17603318 Mr. Mike Phyillaier PNC Bank 24 W. King St. Lancaster PA 17603 3319 Ms. Michelle Graser Pop Deluxe 6 N. Prince St. Lancaster PA 17603 1320 Mr. John Sparks Post & Schell Law Firm 237 N. Prince St. #239 Lancaster PA 17603-3527 30321 Mr. Ben Wiley Presto Print Copy Center 218 N. Duke St. Lancaster PA 17602 1322 Ms. Marion Smith Price-Less Treasures 30 N. Queen St. Lancaster PA 17603 2323 Prince St. Towers Lmtd. Prt. C/O PA Housing Finance - Fin. Div.PO Box 8029 Harrisburg PA 17105-8029324 Prince Street Properties 241 N. Prince St. Lancaster PA 17603-3527325 Ms. Dawn S. Schwarz Professional Settlement Services/Land Transfer 53 N. Duke St. Lancaster PA 17602 23326 Promethean Realty Assoc. 24 N .Lime St. Lancaster PA 17602-2913327 Ms. Judith E. Dimm Puff N Stuff 307 N. Queen St. Lancaster PA 17603328 Mr. John F. Pyfer Pyfer & Reese Law Firm 128 N. Lime St. PO Box 1597 Lancaster PA 17608-1597 28329 Mr. Jim Radel Radel & Stauffer 118 N. Water St. Lancaster PA 17603330 Mr. Michael H. Ranck Ranck & Ranck Law Firm 101 E. Chestnut St. PO BOX 1524 Lancaster PA 17608 4331 Mr. John F. Ray Ray Group 127 E. Orange St. Lancaster PA 17602-5307 20332 Mr. Michael R. Patton Ray Group, Inc. 127 E. Orange St. Lancaster PA 17602333 Mr. Alan D. Friedland Ream Jewelers 58 - 60 N. Queen St. Lancaster PA 17603 8334 Mr. David P. Huber Red Rose Management 22 Rear S. Prince St. Lancaster PA 17603 3335 Mr. William D. Wiest Red Rose Pharmacy 333 N. Water St. Lancaster PA 17603 3336 Mr. Bob Mohr Reliance Reprographics 189 N. Queen St. Lancaster PA 17602337 Mr. Greg Turner Renter's Choice 35 - 37 N. Queen St. Lancaster PA 17603338 Mr. Peter A. Honaman Rhoads & Sinon Law Firm 15 N. Lime St. Lancaster PA 17602 6339 Mr. Richard F. Mula Richard F. Mula, Jr., AIA 233 N. Duke St. Lancaster PA 17602 2340 Mr. Richard A. Katz Richard Katz Law Firm 110 E. King St. Lancaster PA 17602341 Mr. Richard J. Palazzo Richard Palazzo Law Firm 36 E. King St. Lancaster PA 17602 6342 Mr. Rick Bomberger Rick's Place & Deli 50 W. King St. Lancaster PA 17603343 Mr. Bob Curtier Rite Aid Pharmacy 59 N. Queen St. #729 Lancaster PA 17603 10344 Dr. Bob McClenathan Robert McClenathan Optometrist 155 E. Chestnut St. Lancaster PA 17602 3




345 Mr. Robert F. Musser Robert Musser Law Firm 121 E. King St. Lancaster PA 17602 2346 Mr. Ronald V. Kalwara Ronald Kalwara Goldsmith 114 N. Prince St. Lancaster PA 17603-3549347 Mr. Michael J. Rostolsky Rostolsky & Campbell Law Firm 45 E. Orange St. Lancaster PA 17602 3348 Mr. James J. Lutz RRTA 45 Erick Rd. Lancaster PA 17601349 Ms. Jennifer Erb RRTA 45 Erick Rd. Lancaster PA 17601350 Ms. Pamela K. Mull RRTA - Information Center 47 N. Queen St. Lancaster PA 17603351 Ms. Jenny Knox Rural Employment Opportunities 38 W. Orange St. Lancaster PA 17603 2352 Mr. Doug P. Russell Russell Locksmith 342 N. Queen St. Lancaster PA 17603 5353 Mr. Jim Nolt S Clyde Weaver - Central Market 5253 Main Street E. Petersburg PA 17520354 Mr. Omar Saifis Saifis Mid. East. - Central Market 88 Diller Ave. New Holland PA 17557355 Ms. Cheryl Kopp Sanford's 7 Marion Court Lancaster PA 17602356 Ms. Angela Brazzle Satin Rings Hair Design 54 W. King St. Lancaster PA 17603 5357 Ms. Kim Klein Sawtooth Gift Shop 11 W. King St. Lancaster PA 17603358 Mr. Scott Oberholtzer Scott Oberholtzer Law Firm 227 N. Duke St. Lancaster PA 17602 2359 Mr. Jack F. Segro Segro's Lancaster Hair Port 356 N. Queen St. Lancaster PA 17603 6360 Mr. Kim Tyson Sera Care 24 E. King St. Lancaster PA 17602 7361 Ms. Sharon G. Flaherty Sharon Greelish Flaherty Law Firm 8 N. Queen St. Lancaster PA 17603 2362 Ms. Sue Martin Sharp Jewelers 21 W. King St. Lancaster PA 17603 5363 Ms. Patricia Shenk Shaubs Shoe Shop, Inc. 18 N. Queen St. Lancaster PA 17603-3816 6364 Mr. Bobby Shaub Shaubs Shoe Shop, Inc. 18 N. Queen St. Lancaster PA 17603365 Mr. Ken Alexander Shearson Lehman Brothers, Inc. 29 E. King St. Lancaster PA 17602366 Mr. James J. Sheely Sheely Wholesale Jewelry 243 - 245 N Queen St. Lancaster PA 17603 5367 Mr. Daniel H Shertzer Shertzer Law Firm 43 N. Lime St. Lancaster PA 17602-2950 2368 Ms. Debra Landis Shirk Reist & Wagenseller Law Firm 132 E. Chestnut St. Lancaster PA 17602369 Ms. Barbara R. Dillon Shirk Reist & Wagenseller Law Firm 132 E. Chestnut St. Lancaster PA 17602 30370 Mr. K. L. Shirk Shirk Reist & Wagneseller Law Firm 132 E. Chestnut St. Lancaster PA 17602371 Ms. Katie Butcher Simply Katie 52 N. Queen St. Lancaster PA 17603 1372 Ms. Rose Bakitas Sim's Uniforms 20 N. Queen St. Lancaster PA 17603 4373 Mr. Clyde Slaymaker Slaymaker Chicken - Central Market 912 Olde Rd. Strasburg PA 17579374 Mr. Peter D. Scudner Smith Barney Inc. 150 N. Queen St. Lancaster PA 17602 28375 Mr. Donald Soloff Soloff & Zervano Law Firm 8 N. Queen St. Lancaster PA 17603 12376 Mr. Richard A. Webb Sonotone of Lancaster 124 E. Chestnut St. Lancaster PA 17602377 Ms. Barbara Eckardt Sovereign Bank 23 E. King St. Lancaster PA 17603 55378 Sovereign Bank 11-900-AS4 PO Box 12646 Reading PA 19612-2646379 Mr. Steven Hagler Spectra 150 N. Queen St., 7th Fl. Lancaster PA 17603 53380 Mr. Alvin B. Lewis Sprague & Lewis Law Firm 116 E. King St. Lancaster PA 17602381 Rev. Peter Eaton St. James Episcopal Church 119 N. Duke St. Lancaster PA 17602-2815 9382 Ms. Ethel Stoner Standholders Association c/o Public Works Dept. PO Box 1599 Lancaster PA 17608-1599 543383 Mr. Mark H. Glessner Stan's Record Bar 48 N. Prince St. Lancaster PA 17603-3840384 Mr. Will Powell State Farm Insurance 322 N. Queen St. Lancaster PA 17603 3385 Mr. Jim Shuba State Liquor Store 252 N. Queen St. Lancaster PA 17603 7386 Stereotyped 241 N. Queen St. Lancaster PA 17603387 Mr. Steven L. Breit Steven Breit Law Firm 29 E. King St. Lancaster PA 17602 1




388 Mr. Jon W. Tryon Stevens & Lee Law Firm 1 Penn Square Lancaster PA 17602389 Ms. Gail L. Stone Stone's Accounting 227 N. Duke St. Lancaster PA 17602 2390 Mr. Wayne Lucas Strawberry & Co. 7 W. King St. Lancaster PA 17603391 Mr. Chip Kerek Strawberry Hill Restaurant & Bistro 128 W. Strawberry St. Lancaster PA 17603392 Mr. Brian Stone Studio Stone 317 N. Queen St. Lancaster PA 17603393 Ms. Diane Ruiz Subway Sandwiches & Salads 106 W. Orange St. Lancaster PA 17603 10394 Mr. Ken Strauss Summit Bank 2 N. Queen St. Lancaster PA 17603 4395 Ms. Toni Herfel T & J Hot Dog Cart 1869 Iron Bridge Rd. Columbia PA 17512396 Mr. Andre Sabbagh Tandem Staffing PO Box 1017 Lancaster PA 17608 1397 Mr. Allan Echternacht Tattoos By Skip 309 N. Queen St. Lancaster PA 17603398 Mr. Ed Young Teachers Protective Mut. Life Ins. 116 N. Prince St. Lancaster PA 17603-3526 21399 Mr. Kenneth A. Beck Teck's News 2513 Nolt Rd. Lancaster PA 17603400 Mr. Steve Johnson Tecnocrat 351 N. Market St. Lancaster PA 17603401 Mr. Dan C. Nwabueze Tele-Talk International, Ltd. 145B E. King St. Lancaster PA 17602 3402 Mr. Chet Zercher The Den 53 N. Prince St. Lancaster PA 17603 4403 Ms. Jill Hamsher The Pressroom Restaurant 26-28 E. King St. PO Box 1566 Lancaster PA 17608-1566 26404 Mr. Barry E. Killian The Store 15 W. Chestnut St. Lancaster PA 17603405 Mr. Darryl Nunn The Underground Railroad 52 N. Queen St. Lancaster PA 17603 14406 Mr. Thomas Dell Thomas Dell Law Firm 8 N. Queen St. Lancaster PA 17603 3407 Mr. Thomas J. Floyd Thomas Floyd Law Firm 8 N. Queen St. Lancaster PA 17603 2408 Ms. Maureen R. Logan Thyme & Seasons 111 E. King St. Lancaster PA 17602 6409 Mr. Tom Englert Tie One On 44 N. Queen St. Lancaster PA 176703410 Mr. Timothy A. Lanza Timothy Lanza Law Firm 156 E. King St. Lancaster PA 17602411 Mr. Larry Helicher TMB 36 - 38 N. Queen St. Lancaster PA 17603412 Mr. Daniel W. Bitts Tobacco Road 154 N. Prince St. Lancaster PA 17603 1413 Mr. Tom Young Tom Young Photography 228 N. Duke St. Lancaster PA 17602 2414 Mr. Cesar A. Luciano Tony's Fashions 227 Marion Terrace Ephrata PA 17522-2178 1415 Mr. Steve Lowery Transcending Flesh 118 W. Chestnut St. Lancaster PA 17603416 Mr. Robert Fuller Treasures Abound 314 N. Queen St. Lancaster PA 11417 Rev. David L. Johnson Trinity Lutheran Church 31 S. Duke St. Lancaster PA 17602418 Trinity Square Associates 22 S. Duke St. Lancaster PA 17602-3508 1419 Mrs. Lisa Thomas Triumph Triune 45 N. Market St. Lancaster PA 17603420 Ms. Jennifer Miranda Uncle Albert's Attic 141 N. Duke St. Lancaster PA 17602421 Mr. John Patounas Union Bus Depot of Lancaster 205 N. Christian St. Lancaster PA 17602-2717 24422 Mr. Grant Laughman United Artists Eric Pacific Theater 237 N. Queen St. Lancaster PA 17602 1423 Mr. Robert Garlic United Imports & Jewelry 36 E. King St. Lancaster PA 17602424 Mr. Harry Weisman Upstate Collection Service 20 S. Duke St. Lancaster PA 17602425 Mr. Valentino A. Palumbo V. A. Palumbo Realty & Ins. 241 N. Duke St. Lancaster PA 17602426 Mr. Maurice Cook Van Ryck 25 W. King St. Lancaster PA 17603 1427 Ms. Gloria Stolsen Violet's 25 W. King St. Lancaster PA 17603 1428 Ms. Ann Burden Visiting Nurse Association 354 N. Prince St. PO Box 3232 Lancaster PA 17604-3232 232429 Ms. Emily Fedullo Visiting Nurse Association 354 N. Prince St. Lancaster PA 17603430 Mr. Lin Wagner Wagner Photography 246 N. Christian St. Lancaster PA 17602-2718




431 Ms. Donna L. Shaeffer Wavelengths 119 - 121 E. Chestnut St. Lancaster PA 17602 11432 Mr. Rick P. Heilig Wheatland Advisors 229 N. Duke St. Lancaster PA 17602 2433 Mr. William Wood Wheatland Furniture Store 134 S. Prince St. Lancaster PA 17603 1434 Mr. Eric J. Gearhart Wide World Net 14 E. King St. Lancaster PA 17602 6435 Ms. Nancy S. Willcox Willcox Gallery 125 E. Chestnut St. Lancaster PA 17602-2703 4436 Mr. William W. Boyd William Boyd Law Firm 243 N. Duke St. 2nd Fl., Rear Lancaster PA 17602437 Mr. William E. Chillas William Chillas Law Firm 36 E. King St. Lancaster PA 17602438 Mr. William R. Howard William Howard Law Firm 104 W. Chestnut St. Lancaster PA 17603439 Mr. William J. Pelhan William Pelhan Law Firm 36 E. King St. Lancaster PA 17602440 Mr. Chester L. Gontner Wizard Lock & Safe Co. 945 Grandview Blvd. Lancaster PA 17601-5105441 Ms. Karen Saxton Wizard Lock & Safe Company 218 N. Prince St. Lancaster PA 17603442 Mr. Mike Shannon WLAN 252 N. Queen St. Lancaster PA 17603443 Ms. Janet K. Myers Woof 'n Tails 17 W. Chestnut St. Lancaster PA 17603444 Mr. Jerry Lenhoff X & B Properties P. O. Box 1046 Lancaster PA 17608445 Mr. George C. Xakellis Xakellis Reese & Pugh Law Firm 129 E. Orange St. Lancaster PA 17602446 Ms. Maureen Powers YWCA 100 N. Lime St. Lancaster PA 17602-2923447 Ms. Wendy Puschl YWCA Child Enrichment Center 37 N. Duke St. Lancaster PA 17602448 Mr. Steve Puffer Zanzibar 45 N. Market St. Lancaster PA 17603449 Mr. Stephen A. Murray Zap & Company 315 N. Queen St. Lancaster PA 17603450 Mr. Ed Ziegenfuss Ziggy's Magic Shop 348 N. Queen St. Lancaster PA 17603451 Mr. S R Zimmerman Zimmerman Pfannebecker Nuffort Law 22 S. Duke St. Lancaster PA 17602452 Mr. George Katsaros Zimmerman's Family Restaurant 66 N. Queen St. Lancaster PA 17603

Total No. of Employees 8,898 Total No. of Employer Responses 232



3.2 Preliminary Marketing Plan

Marketing Plan Summary: The following is the draft of a marketing plan developed by Middle Creek Design, which will be finalizing the Marketing Plan after financing for the project is secured. Middle Creek Design has been selected after interviewing several small and medium size marketing and design firms.

Potential Names for Restaurants Final names for the proposed establishments will be selected after careful review and considerations.

? We will be researching the history of Excelsior Place and suggesting names

with historical significance We have been informed that such information is avai~ab1e. We will require the name or names of individuals who may have access to such information. If the information is not readily available, we will search county and city archives as well as use library and online resources

? Once a name is established for each entity, we will submit logo designs and

identity campaigns for each restaurant Since time is of the essence, our initial efforts will go towards developing the name and identity campaign materials as soon as possible. We anticipate having a list of names available within a week's time. Logo designs will be submitted within a week of having names to work with.

? All restaurants will be part of the overall blanket name of Excelsior Place.

? Some initial name suggestions: For the bar or saloon:

Odds Bodkins Bodkins Buchanan's Pub Maestro's Marie Feree's The Saloon at Excelsior Place

Long's Bacchanalia Endo's Saloon Upstairs at Excelsior Place Escher's Pub

? For the restaurant: Vertu or Virtu


Vinea Potential Names for Restaurants (Continued) Qualitas Da Vinci's The Winecellar Bacchus Court Mozzi's

The Arch


Objective: Develop an effective marketing and advertising plan that generates public interest in a new restaurant venture in Lancaster, PA.

Overall Marketing Plan

? Survey regional restaurant customers. ? Evaluate competitors' strengths and weaknesses. ? Establish target market demographics. ? Develop names and identities for restaurants. ? Once names are established, issue press releases to all media outlets with

invitations to meet with principal owners of the restaurants at the site. Seek feature article opportunities.

? Generate press releases on regular basis as project progresses. ? Develop newspaper, magazine and radio advertisements, with the major focus on

radio. Also do web site with links to visitors center. ? Develop marketing materials, possible frequent dining card with newsletter and

special discounts for members. ? Develop strategic partnerships with local theaters, charities, and associations. Place

ads in program guides and tourist booklets. Do targeted direct mail pieces to these organizations.

? Issue press release concerning following: ? When restaurants are dose to opening, have invitation only Open House party for

media, public figures, and business owners. Proceeds should go to a charity located in Lancaster.

? Have grand opening party for general public with special discounts on meals, possible well-known band at saloon.

? Develop seasonal ads and promotional materials after opening.


RESTAURANT SURVEY

? How often do you go out to lunch at a restaurant?

? Once a month ? Once a week ? Two or more ? How often do you go out to dinner at a restaurant?

? Once a month ? Once a week ? Two or more

? How do you choose a restaurant?

? Phone book ? Referral from an acquaintance ? Advertisement ? Other___________

? What type of restaurant do you go to the most?

? Fast food ? Chain ? Neighborhood ? Fine dining

? What type of cuisine do you prefer?

? Oriental ? American ? Italian ? French ? Other______________

? What do you feel is the most important feature ~n a restaurant?

? Food quality ? Service ? Atmosphere ? Good Menu

? What is your age group?

? Under 20 ? 20-30 ? 30-40 ? 50+ ? What other forms of entertainment do you enjoy? Check all that apply. ? Theater ? Movies ? Nightclubs ? Concerts ? Amusement parks


PR Campaign

When names are chosen and the logos developed, we will issue press releases to all local media, including Harrisburg, Baltimore and Philadelphia media outlets. The press releases will discuss the renovation, building history, plans, and principal players.

As the renovations continue, we will issue releases on a regular basis to keep the project in the news. We should also develop construction signage with "the future home of which will act as a small billboard for the restaurant facility.

When the opening date is established, we will issue releases about the upcoming opening celebrations.

Middle Creek Design Group will also be developing media contacts, scheduling interviews for principals, arranging for publicity photos of the facility and principals.

Media List

? Lancaster Newspapers ? Harrisburg, Hershey and Lebanon newspapers ? Philadelphia Inquirer, Daily News ? All small regional newspapers ? Central Penn Business Journal ? WGAL, WPMT, WLYH, WHTM, WITF ? Lancaster County Magazine ? Central PA Magazine ? Barfly Monthly ? Penn Dutch Traveler ? Today's Lancaster Woman ? The Visitor's Center ? The Merchandiser


Advertising Campaign

? Print Ads. We recommend buying space from Lancaster Newspapers,

Lancaster County Magazine, the Coupon Clipper, Central PA Magazine and the Bar Fly Monthly. A weekly presence in the entertainment section of the Lancaster newspapers is advisable. Ads should also be placed in programs for all local theaters.

? Radio Ads. Possible stations include WARM, WLAN, the River, 1O~.7 and WIOV. Thirty-second spots should run at evening drive times with the bulk of the time purchased on Wednesday through Friday.

? Billboards. The small billboards that appear on buses would be preferable to a large static board. They are viewed by more of the public and are less expensive.

? Television. Because of the expense involved and the limited exposure, we don't feel that television is a viable option to make an impact in the market. We will be pursuing the local stations for interviews and appearances on the local talk shows as part of our PR campaign.

? The Web. A website is advisable with different pages for each section of Excelsior place. We could post an on-line newsletter and link our site to other entertainment venues in the area.


3.3 Take-out Food Opportunities, Business Services, & Catering: A strategic plan to develop and grow the take-out trade will be aggressively studied and evaluated as a value added service for the Downtown market. Future expansion of a complimentary delivery service will be considered. The following news article demonstrates the merits of the business opportunities for this market. 5(See Accompanying Attachment)

Excelsior Place will be capable of providing a variety of services to businesses and the professional marketplace. State-of-the-art technology will allow Excelsior Place to provide video conferencing and other presentation technologies for small meetings and conferences.

Ralph Mazzochhi will continue to expand his catering and banquet services.

5 Lancaster Sunday News ? Business Section ? Eateries cater to a bunch with no time for lunch

? April 4, 1999 by Stephen Kophinger


63.4 Marketing Analysis: The following article published in the May issue of BarFly Magazine provides a well-written analysis of the competitors of Excelsior Place.

The authors strongly advise interested parties to visit the Downtown to develop their own sense of the marketplace.

6 Presenting BarFlys annual preview of alfresco option ? Barfly Magazine ? May 1999 ?

Lancaster Edition.


4. Operations and Management : (To Be Completed)

4.1 The Management

(See accompanying biographies)


4.2 Job Descriptions and Duties (To Be Completed)


4.3 Employee Policies (To Be Completed)


5. Financial Statements

5.1 Capital Equipment Budget


SPRENGERS MANAGEMENT WORKING CAPITAL BUDGETRevision No. 4

Not Inclusive - Shared Costs To Be Determined ESTIMATE MEEDERCAPITAL REQUIREMENTS BUDGET RELIABILITY CONTRIBUTION

LICENSE - KITCHEN - OPERATING CASHLiquor License $60,000 Meeder/J.K.Main Kitchen $122,463 Clark $122,463Service Kitchen/Pub Tables & Seating $58,333 Clark $4,537Hood System - Not Including GC $38,000 Clark $38,000Clark Misc Install Charges (See Bid) $9,411Operating Capital $10,000 Soft

$298,207

PHASE I - PubFACILITY

Furnishings/Dcor/Wall Hangings $3,000 SoftPub Bar Construction $5,000 Soft $5,000

Subtotal $8,000

SERVICETableware (90 Settings X 1.5 X $20.00) $2,700 MediumGlassware - Wine/Mugs/Cordials $2,000 MediumKitchenware/Pots/Pans/Utensils $5,000 MediumService Trays/Carts $2,000 HardMisc Bar Supplies - Cigars/Paper Supplies $2,000 MediumFood Inventory $7,500 HardLiquor Inventory $4,000 HardWine Inventory $20,000 HardBeer Inventory $2,000 Hard

Subtotal $47,200

OTHER EQUIPMENT(2) Coffee Machines/Cappuchino/Expresso $5,000 HardSmall Appliances - (4) Mixers/Food Processors $15,000 MediumWine Bottler System $3,500 Hard OptionPhone System - All Space $10,628 B & BA/V Systems - All Space $15,696 B & BSecurity System $0 SoftJanitorial Supplies $2,000 Soft

Subtotal $51,824

ADMINISTRATIONPoint of Sale (4 Terminal)/IC Verify/Cash Drawers $20,000 HardBack Office CPU/Software $2,000 HardNetworking - Cabling/Software $2,500 MediumPrinters/Copiers $3,500 HardOffice Supplies $1,000 MediumStationary/Business Cards $2,000 MediumCalculators, etc., $500 HardSafe $1,000 MediumOffice Workspace/Counters/Files/Chairs $1,500 Medium

Subtotal $34,000

Prepared by Stan Caterbone 8/18/2006 Page 1 of 2

SPRENGERS MANAGEMENT WORKING CAPITAL BUDGETRevision No. 4

Not Inclusive - Shared Costs To Be Determined ESTIMATE MEEDERCAPITAL REQUIREMENTS BUDGET RELIABILITY CONTRIBUTION

MARKETING & PROMOTIONSGrand Opening Promotions $10,000 MediumSignage $2,000 MediumWebsite Construction $1,000 HardMenu Design & Printing $4,000 Medium

Subtotal $17,000

OUTSIDE SERVICESLegal - Registration/Agreements $2,000 MediumDesign - Logo/Interior/Clark Plans $4,500 HardBusiness Plan Completion & Consulting $7,500 Medium

Subtotal $14,000

Total Phase I Costs $172,024

PHASE II - Catacombs/Courtyard

Tableware (90 Settings X 1.5 X 20) $2,700 MediumBar Stools (6) X $175 $1,050 HardGlassware $1,200 MediumTables & Seating - Catacombs $17,000 ClarkFurnishings - Dcor/Wine Rack $3,500 MediumBar Inventory $3,500 HardCourtyard Furniture - (8) Sets X $300 $2,400 MediumCatacomb Fireplace $1,500 Medium $1,500Courtyard Fountain & Landscaping $2,500 Medium $2,500Courtyard Bar $2,000 Soft $2,000

Total Phase III Costs $37,350

PHASE III - Nightclub/BanquetStage/Audio $17,044 B & B $15,000Lighting $10,000 Soft $10,000Furnisings/Dcor $10,000 SoftBanquet Tables/Chairs $4,000 Soft

Total Phase II Costs $41,044

TOTAL ESTIMATED CAPITAL REQUIRMENTS $548,625

TOTAL MEEDER CONTRIBUTIONS $201,000

Prepared by Stan Caterbone 8/18/2006 Page 2 of 2


5.2 (3) Year Projected Pro Forma Statement


3 YEAR PROJECTED PRO FORMA STATEMENT

% of Year 1999

Account Descriptions Sales Nov-99 Dec-99 FYE

SALESGross Sales Forcast 49,500 119,731

Sales - Food 52.00% 32,175 77,825 110,000Sales - Wine 12.00% 4,950 11,973 16,923Sales - Liquor 17.00% 7,425 17,960 25,385Sales - Beer 18.00% 4,950 11,973 16,923Sales - Misc 1.00% 0 0 0

Total Sales 100.00% 49,500 119,731 169,231

COST OF GOODS SOLDPurchases - Food 36.00% 11,583 28,017 39,600Purchases - Wine 43.00% 2,129 5,148 7,277Purchases - Liquor 24.00% 1,782 4,310 6,092Purchases - Beer 34.00% 1,683 4,071 5,754Purchases Misc., (Direct) 62.00% 0 0 0

Total C.O.G.S. 17,177 41,547 58,723GROSS PROFIT 32,324 78,185 110,508

GROSS PROFIT MARGIN 65.30% 65.30% 65.30%

OPERATING EXPENSESPayroll & Related ExpensesWages 21.16% 20,856 20,856 41,712Management Salaries 8.51% 10,833 10,833 21,667Payroll Taxes 3.08% 3,600 3,600 7,200Insurance, Work. Comp. 0.81% 1,029 1,029 2,059Insurance, Health 1.25% 1,595 1,595 3,190

Total Payroll Related 35% 37,914 37,914 75,827

Direct Operating ExpensesSupplies 1.24% 1,578 1,578 3,155Equipment Rental 0.39% 494 494 988Laundry & Cleaning 1.06% 1,100 1,100 2,200Outside Services 0.49% 618 618 1,236Trash Removal 0.58% 741 741 1,483

Total Direct Operating 3.07% 4,531 4,531 9,062



% of Year 1999Account Descriptions Sales Nov-99 Dec-99 FYE

Indirect Operating ExpensesAdvertising & Promotions 3.10% 3,954 3,954 7,907Comp/Employee Discount 0.34% 438 438 876Discount Coupons 0.44% 556 556 1,112Repairs & Maintenance 0.50% 642 642 1,285Telephone (In-Utilities) 0.39% 247 247 494Utilities 2.49% 2,500 2,500 5,000Water & Sewer 0.40% 512 512 1,024Cable 0.04% 48 48 95Office Exp. & Supplies 0.48% 614 614 1,228Miscellaneous 0.79% 486 486 972Travel Expense 0.25% 313 313 626Auto Expense 0.05% 62 62 123Auto Insurance 0.26% 332 332 663Licenses 0.16% 210 210 420Dues & Subscriptions 0.10% 125 125 250Contributions 0.29% 375 375 750Credit Card Commissions 1.65% 1,736 1,736 3,472Bank Charges 0.04% 50 50 100Miscellaneous Taxes (DID) 0% 167 167 333

Total Indirect Operating 12% 13,366 13,366 26,732

Non-Operating Expenses Rent 3.93% 0 0 0Rent Surplus 2.25% 0 0 0Legal & Accounting 0.59% 755 755 1,511Computer & IT Services 1.41% 1,800 1,800 3,600Insurance, Property & Liability 0.34% 429 429 858Misc General & Administrative 0.33% 417 417 833Investor Interest 0.79% 1,000 1,000 2,000

Total Non-Operating 9.63% 4,401 4,401 8,802Total Expenses 40,195 40,195 80,390

NET PROFIT -27,888 17,973 -9,915NET PROFIT MARGIN -56.34% 15.01% -5.86%

Accumulated Cash Flow -27,888 -9,915 -9,915



Account Descriptions

SALESGross Sales Forcast

Sales - Food Sales - Wine Sales - Liquor Sales - Beer Sales - Misc

Total Sales

COST OF GOODS SOLDPurchases - FoodPurchases - WinePurchases - LiquorPurchases - BeerPurchases Misc., (Direct)

Total C.O.G.S.GROSS PROFIT

GROSS PROFIT MARGIN

OPERATING EXPENSESPayroll & Related ExpensesWagesManagement SalariesPayroll TaxesInsurance, Work. Comp.Insurance, Health

Total Payroll Related

Direct Operating ExpensesSupplies Equipment Rental Laundry & CleaningOutside ServicesTrash Removal

Total Direct Operating

Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 YEAR 2000

Jan 2000 Feb 2000 Mar 2000 Apr 2000 May 2000 Jun 2000 Jul 2000 Aug 2000 Sep 2000 Oct 2000 Nov 2000 Dec 2000 FYE

97,356 95,606 95,606 95,606 99,981 128,975 155,100 151,919 151,919 151,919 155,169 138,29463,282 62,144 62,144 62,144 52,990 68,357 82,203 80,517 80,517 80,517 82,239 73,296 850,3509,736 9,561 9,561 9,561 11,998 15,477 18,612 18,230 18,230 18,230 18,620 16,595 174,411

14,603 14,341 14,341 14,341 16,997 21,926 26,367 25,826 25,826 25,826 26,379 23,510 250,2839,736 9,561 9,561 9,561 17,997 23,216 27,918 27,345 27,345 27,345 27,930 24,893 242,407

0 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 11,00097,356 96,606 96,606 96,606 100,981 129,975 156,100 152,919 152,919 152,919 156,169 139,294 1,528,450

22,781 22,372 22,372 22,372 19,076 24,608 29,593 28,986 28,986 28,986 29,606 26,386 306,1264,186 4,111 4,111 4,111 5,159 6,655 8,003 7,839 7,839 7,839 8,007 7,136 74,9973,505 3,442 3,442 3,442 4,079 5,262 6,328 6,198 6,198 6,198 6,331 5,642 60,0683,310 3,251 3,251 3,251 6,119 7,893 9,492 9,297 9,297 9,297 9,496 8,464 82,418

0 620 620 620 620 620 620 620 620 620 620 620 6,82033,783 33,795 33,795 33,795 35,054 45,039 54,036 52,941 52,941 52,941 54,060 48,248 530,42963,574 62,811 62,811 62,811 65,928 84,936 102,064 99,978 99,978 99,978 102,109 91,045 998,021

65.30% 65.02% 65.02% 65.02% 65.29% 65.35% 65.38% 65.38% 65.38% 65.38% 65.38% 65.36% 65.30%

20,856 20,856 20,856 20,856 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 323,42410,833 10,833 10,833 10,833 10,833 10,833 10,833 10,833 10,833 10,833 10,833 10,833 130,0003,600 3,600 3,600 3,600 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 47,0671,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 12,3511,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 19,142

37,914 37,914 37,914 37,914 47,541 47,541 47,541 47,541 47,541 47,541 47,541 47,541 531,983

1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 18,930494 494 494 494 494 494 494 494 494 494 494 494 5,931

1,100 1,100 1,100 1,100 1,483 1,483 1,483 1,483 1,483 1,483 1,483 1,483 16,261618 618 618 618 618 618 618 618 618 618 618 618 7,413741 741 741 741 741 741 741 741 741 741 741 741 8,896

4,531 4,531 4,531 4,531 4,914 4,914 4,914 4,914 4,914 4,914 4,914 4,914 57,431




Indirect Operating ExpensesAdvertising & Promotions Comp/Employee Discount Discount Coupons Repairs & MaintenanceTelephone (In-Utilities)UtilitiesWater & Sewer Cable Office Exp. & Supplies Miscellaneous Travel Expense Auto Expense Auto InsuranceLicenses Dues & Subscriptions Contributions Credit Card CommissionsBank Charges Miscellaneous Taxes (DID)

Total Indirect Operating

Non-Operating ExpensesRentRent SurplusLegal & AccountingComputer & IT Services Insurance, Property & LiabilityMisc General & AdministrativeInvestor Interest

Total Non-OperatingTotal Expenses

NET PROFITNET PROFIT MARGIN

Accumulated Cash Flow

Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 YEAR 2000Jan 2000 Feb 2000 Mar 2000 Apr 2000 May 2000 Jun 2000 Jul 2000 Aug 2000 Sep 2000 Oct 2000 Nov 2000 Dec 2000 FYE

3,954 3,954 3,954 3,954 3,954 3,954 3,954 3,954 3,954 3,954 3,954 3,954 47,445438 438 438 438 438 438 438 438 438 438 438 438 5,256556 556 556 556 556 556 556 556 556 556 556 556 6,672642 642 642 642 642 642 642 642 642 642 642 642 7,710500 500 500 500 500 500 500 500 500 500 500 500 6,000

2,500 2,500 2,500 2,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 38,000512 512 512 512 512 512 512 512 512 512 512 512 6,14448 48 48 48 48 48 48 48 48 48 48 48 571

614 614 614 614 614 614 614 614 614 614 614 614 7,3671,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000

313 313 313 313 313 313 313 313 313 313 313 313 3,75662 62 62 62 62 62 62 62 62 62 62 62 741

332 332 332 332 332 332 332 332 332 332 332 332 3,980210 210 210 210 210 210 210 210 210 210 210 210 2,521125 125 125 125 125 125 125 125 125 125 125 125 1,500375 375 375 375 375 375 375 375 375 375 375 375 4,500

1,736 1,736 1,736 1,736 2,282 2,282 2,282 2,282 2,282 2,282 2,282 2,282 25,20050 50 50 50 50 50 50 50 50 50 50 50 600

167 167 167 167 167 167 167 167 167 167 167 167 2,00014,133 14,133 14,133 14,133 15,679 15,679 15,679 15,679 15,679 15,679 15,679 15,679 181,962

5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000

912 863 863 863 1,147 3,032 4,730 4,523 4,523 4,523 4,734 3,637 34,350755 755 755 755 755 755 755 755 755 755 755 755 9,065

1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 21,600429 429 429 429 429 429 429 429 429 429 429 429 5,149417 417 417 417 417 417 417 417 417 417 417 417 5,000

1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,00010,313 10,264 10,264 10,264 10,548 12,433 14,131 13,924 13,924 13,924 14,135 13,039 147,16447,640 47,591 47,591 47,591 51,733 53,618 55,316 55,109 55,109 55,109 55,320 54,223 1,448,969

-3,316 -4,030 -4,030 -4,030 -12,754 4,370 19,799 17,920 17,920 17,920 19,840 9,873 79,481-3.41% -4.17% -4.17% -4.17% -12.63% 3.36% 12.68% 11.72% 11.72% 11.72% 12.70% 7.09% 5.20%

-13,232 -17,262 -21,293 -25,323 -38,077 -33,707 -13,908 4,012 21,933 39,853 59,693 69,566 78,768




SALESGross Sales Forcast

Sales - Food Sales - Wine Sales - Liquor Sales - Beer Sales - Misc

Total Sales

COST OF GOODS SOLDPurchases - FoodPurchases - WinePurchases - LiquorPurchases - BeerPurchases Misc., (Direct)

Total C.O.G.S.GROSS PROFIT

GROSS PROFIT MARGIN

OPERATING EXPENSESPayroll & Related ExpensesWagesManagement SalariesPayroll TaxesInsurance, Work. Comp.Insurance, Health

Total Payroll Related

Direct Operating ExpensesSupplies Equipment Rental Laundry & CleaningOutside ServicesTrash Removal

Total Direct Operating

Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2001

Jan 2001 Feb 2001 Mar 2001 Apr 2001 May 2001 Jun 2001 Jul 2001 Aug 2001 Sep 2001 Oct 2001 Nov 2001 Dec 2001 FYE

147,969 147,969 147,969 146,656 170,781 187,844 187,844 187,844 178,094 159,531 159,531 181,469 2,003,50078,423 78,423 78,423 77,728 90,514 99,557 99,557 99,557 94,390 84,552 84,552 96,178 1,061,85517,756 17,756 17,756 17,599 20,494 22,541 22,541 22,541 21,371 19,144 19,144 21,776 240,42025,155 25,155 25,155 24,932 29,033 31,933 31,933 31,933 30,276 27,120 27,120 30,850 340,59526,634 26,634 26,634 26,398 30,741 33,812 33,812 33,812 32,057 28,716 28,716 32,664 360,6301,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000

148,969 148,969 148,969 147,656 171,781 188,844 188,844 188,844 179,094 160,531 160,531 182,469 2,015,500

28,232 28,232 28,232 27,982 32,585 35,841 35,841 35,841 33,980 30,439 30,439 34,624 382,2687,635 7,635 7,635 7,567 8,812 9,693 9,693 9,693 9,190 8,232 8,232 9,364 103,3816,037 6,037 6,037 5,984 6,968 7,664 7,664 7,664 7,266 6,509 6,509 7,404 81,7439,056 9,056 9,056 8,975 10,452 11,496 11,496 11,496 10,899 9,763 9,763 11,106 122,614

620 620 620 620 620 620 620 620 620 620 620 620 7,44051,580 51,580 51,580 51,128 59,437 65,313 65,313 65,313 61,955 55,563 55,563 63,118 697,44597,388 97,388 97,388 96,528 112,344 123,530 123,530 123,530 117,138 104,969 104,969 119,351 1,318,055

65.37% 65.37% 65.37% 65.37% 65.40% 65.41% 65.41% 65.41% 65.41% 65.39% 65.39% 65.41% 65.40%

32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 384,00013,000 13,000 13,000 13,000 13,000 13,000 13,000 13,000 13,000 13,000 13,000 13,000 156,0004,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 4,083 49,0001,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 1,029 12,3511,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 1,595 19,142

51,708 51,708 51,708 51,708 51,708 51,708 51,708 51,708 51,708 51,708 51,708 51,708 620,493

1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 1,578 18,930494 494 494 494 494 494 494 494 494 494 494 494 5,931

1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 19,563710 710 710 710 710 710 710 710 710 710 710 710 8,523741 741 741 741 741 741 741 741 741 741 741 741 8,896

5,154 5,154 5,154 5,154 5,154 5,154 5,154 5,154 5,154 5,154 5,154 5,154 61,843




Indirect Operating ExpensesAdvertising & Promotions Comp/Employee Discount Discount Coupons Repairs & MaintenanceTelephone (In-Utilities)UtilitiesWater & Sewer Cable Office Exp. & Supplies Miscellaneous Travel Expense Auto Expense Auto InsuranceLicenses Dues & Subscriptions Contributions Credit Card CommissionsBank Charges Miscellaneous Taxes (DID)

Total Indirect Operating

Non-Operating ExpensesRentRent SurplusLegal & AccountingComputer & IT Services Insurance, Property & LiabilityMisc General & AdministrativeInvestor Interest

Total Non-OperatingTotal Expenses

NET PROFITNET PROFIT MARGIN

Accumulated Cash Flow

Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2001Jan 2001 Feb 2001 Mar 2001 Apr 2001 May 2001 Jun

excelsior business plan 1999

Documents

excelsior project

excelsior courtyard

summary marketing plan

business services

downtown lancaster

vision of sprenger management

sprenger managements

lancaster edition