exam_templates[1] final bw (1)

Final Exam

ADM 288Course Codeالنهائي االمتحانالمــادة رمــز

JINAN UNIVERSITY

Spring2012

SemesterBusiness writingsCourse Nameالفصـــل

المــادة اســم3 hours

ثالثساعات

Durationالزمنية المـدة

Mrs. Jane MetriInstructorاألستـــاذ

شيء الMaterials Allowed

وادـالمـالمسموحـــة

Faculty of Business Administrationاألعمال إدارة كلية

1. Match a word from box A with a word from box B to form new words and phrases .(2pts)

A- Career long – term training business new achieveB- Cards prospects course goals contacts

2. Match some of the words you made in 1 to the definitions (1-5) below.(21/2) 1) Your personal future objectives at work2) Cards with your name and work contact details3) Future opportunities you may get at work4) Lessons where you learn new skills for your job5) New people who are useful for your work

3. Read the text and answer the questions.(6pts)

Making contactsIf you want to find clients or improve your career prospects at networking events, preparation is essential. Find out who will be there – list the most important people you’d like to meet.Arrive at the event early and walk around so you feel at home there. Take one drink but never eat – keep one hand free to shake hand and give business cards. One of the best ways of making contact with your ‘targets’ is to stay near the registration area so that you meet them ‘accidentally’ as they arrive.Begin by asking your ‘target’ at least three questions. Don’t keep your arms folded in front of you – this is negative body language. Never look over the shoulder of the person you’re talking to for someone more interesting. The worst mistake is spending too long with one person, so keep moving around. You may need to interrupt conversations, but try not to make your presence felt immediately. It’s easier to join a group than to join two people, who may be having a private discussion. Have your business cards ready but only hand them out when people ask you for one – it’ll seem more valuable that way.After the event, study the card you’ve collected and, before you forget, write when and where you met that person on the back of each one. Call important contacts a day or a day after the event, or write a short note to say how much you enjoyed meeting them and suggest another meeting. A typed email is fine but isn’t as personal as something through the post. A handwritten note can seem much warmer.

1) What two main reasons for networking does the writer give?2) Why isn’t it a good idea to eat at an event?

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JINAN UNIVERSITY

Spring2012



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3) Where’s the best place to meet people at an event?4) What’s good way of starting a conversation?5) What mistakes can you make when talking to one person?6) What advice does the writer give about business cards?

4. Complete the sentences with a comparative or superlative based on the words in italics.(5pts)

1) What a disaster. He’s the ________salesman we’ve ever employed. Bad2) The European market is ________than the US market, but _________ than China.

Big- small.3) Stella, our managing director, is ________person in the company. Important4) It’s a scandal! Felicia isn’t _______ as her male colleagues. Well paid.5) Fantastic! These are _______ figures in the firm’s history. Good6) Our new boss is ________ to deal with than our old one. Easy7) This factory is _______ in the entire region. Efficient8) Yesterday’s meeting was _______ than the meeting we had last week. Useful9) I’d like you try _______ to understand our foreign customers. Hard10) This is _______ item in our range. We should stop production. Profitable.

5. You offer training on how to do business in Japan. Last week you meet Xenia Powell, Sales Director of a company which is planning to sell its products there. Write an email to Ms. Powell suggesting that you meet.(4pts)

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JINAN UNIVERSITY

Spring2012



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6. A pharmaceutical company is organizing a trip to Scotland for some of its key customers. Sandi Baxter has sent an email to Maurice Harper, the European Sales Manager. Complete the text with words from the box.(21/2) Confirm note final details itinerary email back check attached could arrange

Dear Maurice,I have organized ------------------for our visitors from Paris- please see -----------------document. Please---------------------that there ------------be some changes. I have to ---------------the visit to the distillery. If this doesn’t work out I’ll -----------------a trip to a glass factory. The distillers have promised to send me an ----------------by the end of the week with the ---------------.The golf outing was very popular with our last lot of VIP’s. Can you ----------------that everyone likes golf? Do come --------------to me so I canmake any changes. All the best,Sandi.

7- Read this informal email and use the information and the prompts below to write a more formal email to Mary Sharpe, who is also going to be present at the meeting.(2pts)a- From: Steve Black To: Jenny O’Leary Subject: MeetingHi Jenny,Just to confirm meeting details.My office, 2.15p.m, Thus (26th). Should take about an hour. Hope that’s ok?Look forward to hearing your ideas.Let me know if any problems.Steve.PS- Mary Sharpe from city Holdings just rang. She’s also coming to meeting.

b- From: To: Subject:Dear Ms ----------------

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JINAN UNIVERSITY

Spring2012



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Following ----------------, I would like to confirm ---------------------We will meet --------------------. The meeting should last---------------My colleague, Jenny O’Leary, will ----------------------Please contact me if --------------------------- I look forward to ----------------------- -------------------Steve black

c- Write a reply from Mary Sharpe to Steve.(2pts) -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

8- An expert is talking about changes in the way manufacturers respond to the demands of customers. Complete the text with your own words and expressions (4pts)Techniques of mass production are much more sophisticated than in the old days. Before, you had to be satisfied with a ------------------product, like everyone else, but modern computer technology now allows manufacturers to incorporate different ---------------without interrupting the smooth running of the ---------------------line. Even if the finished product isn’t exactly ----------- -----, it satisfies a large number of the customer’s -------------and requirements. This ----------------is likely to continue as competition between manufacturers becomes even stronger. This desire to please is carried into the-------------trade. Attentive -------------service and customer satisfaction are important features of customer relationship management.

9- Write some advice about how to behave during an interview:(4pts) ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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Spring2012



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10- Give the definitions for the following phrases(5pts)- Come up with an idea ----------------------------------------------------------------------- Look into a problem ------------------------------------------------------------------------ Find out something ------------------------------------------------------------------------- Carry on with something ------------------------------------------------------------------- Deal with a task or problem ---------------------------------------------------------------

11- Choose a-b or c to complete the sentences(2pts)1- Did you manage ---------------the problem?

a- To solve b- solving c- solve2- We have got ---------with the new software

a- Trouble b- a trouble c- troubles3- Our best ---------is to wait and see.

a- Opportunity b- possibility c- option4- We have to ---------a solution to the crisis.

a- search b- find c- resolve5- They still haven’t succeeded-------------a new Managing Director.

a- In finding b- find c- of founding6- It’s not possible to-------------the situation fully without having an idea of the

costs involved.a- Evaluate b- formulate c- argue

7- The firm needs to hire someone who has the---------------to finish the job.a- Can do b- how to c- know-how

8- The company decided------------production abroad.a- Move b- to move c- moving

12- You are in charge of fundraising activities for the charity “People in need”. You want companies to make regular contributions to fund a hot meal delivery service to old and disabled people in your town. Local journalists have agreed to write articles aimed at raising awareness of the scheme. These articles could

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JINAN UNIVERSITY

Spring2012



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feature profiles of the companies willing to make contributions. Choose an international company to approach for sponsorship. Discuss what your project can offer them and prepare the arguments that you will use to persuade them to sponsor your projects.(9pts)

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Midterm:

1- What business etiquette is important for business travelers to your country?(9 pts)--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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2- Complete the extract from the letter of application below, using an expression from A in the correct form and a preposition from B: (5pts)

A- To believe- to collaborate- to result- to report- to benefit- to apply- to work- to be responsible- to be involved- to succeed.

B- From- in (x4) - to- on- for(x2) - with.

I am writing to ------------ the position of Senior Computer Programmer. As you can see in my enclosed curriculum vitae , I already hold the position of Team Manager where I --------------three programmers who ---------------me directly. As an additional part of my job I have to ----------------other Team Manager from different divisions of the company. I have recently ---------------a major research and development project where my team was asked to -----------------a new network application for the company’s accounts department.During this project we ----------------solving a number of complex technical problems. This program is now in the final stages and once complete will ----------------considerable savings in both cost and time. While I am happy in my present position, I would welcome the challenge of managing a bigger team. I firmly -----------------the value of teamwork and power sharing which I know are important elements in the working environment of your company. Moreover, I feel sure that on both a personal and professional level I would be able to -----------------the opportunity of

working for a company with such a well-established international reputation.

3- Imagine a job or placement you would enjoy. Present yourself to a group of new colleagues. Talk about: who you are, and greet them all, which department you’re working in, your recent experience / education, your previous job /your feeling, hopes and ambitions. (5pts)--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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4 - Your friend Xavier is applying for a holiday job. He has asked you to check the letter before you send it. Correct it and rewrite it. (3pts) Dear Sir, I write for to know if you have any short time works for the Christmas period. I am in first year of marketing course and I search a job suitable. I believe that your company is recruiting student every Christmas for a three weeks period. I am experienced in selling and working like an assistant shop. Please find in this envelope one copy for my CV Please accept the expression of my most distinguished sentiments. Sincerely yours Xavier Massenet

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5-Write a reply to Xavier’s letter :( 3pts) ----------------------------------------------------------------------------------------------------

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JINAN UNIVERSITY

Spring2012



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6- An expert is talking about the advantages of exporting for small businesses. Complete the text with words from the box.(5pts)

Overseas delivery risk brochures turnoverTrade fair agent price lists niche domesticSmall businesses need to increase their ---------------in order to grow. If the -------------market is too competitive, the answer is to export. This spreads -----------------across different markets, and creates volume for specialized, -----------------products. You can increase production and achieve economies of scale. Attending a----------------is a good way of meeting customers, or you can travel-----------------in search of customers. Another way is to appoint an-----------------to sell your goods on your behalf. Remember you may need to translate your---------------into other languages and your-----------------may need to be in different currencies. You will have to organize reliable forms of transport in order to respect-----------------dates. Exporting is a challenge and the learning curve is very steep; however, businesses which make the decision to export rarely regret it.

Best of Luck

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