Copyright 2015 Seton Healthcare Family. All rights reserved.

Design by: Whitney Power, 2015. Select details have been removed. It is important to note this pamphlet was not released as a final plan, only a proposal, which has

since been dramatically amended. It is intended to serve as a handout accompanying a presentation of a team plan of action.

INDEX

Continuing a Values We are called to operate by a set of values including

courageous innovation.

Team Mission Our mission is to foster a culture of

innovation by leveraging human-

centered design, emerging technologies,

and technology commercialization.

By capturing and deriving value from

new ideas, we will be positioned to

compete in the rapidly evolving

healthcare environment.

Legacy The Daughters of Charity stood at many crossroads throughout the evolution of healthcare and found innovative ways to keep the mission alive.

Instead of returning to France when they couldn’t keep the hospital lights on, they auctioned off cows, sought donations, and even held operettas to raise money.

In the spirit of the Daughters, the Innovation & Technology Commercialization team will find new ways to “keep the lights on” as we face new competitors and challenges.

Innovation legacy Courageous

LEGACY. VALUES. TEAM MISSION

LANDSCAPE

HUMAN-CENTERED DESIGN EXPLAINED

TECH COMMERCIALIZATION EXPLAINED

NO PATENTS, NO REVENUE

WE’RE ALL INVENTORS : PATENT CHALLENGE

THE PLAN

EDUCATION & TOOLS

ID KEY MARKETS & SOLUTIONS

CONNECT BUS WITH EMERGING TECH

GENERATE & COMMERCIALIZE

OUTCOMES & OUTPUTS

SUCCESS MEASURES

LEADING COURAGEOUS INNOVATION

websiteURL

Competition is shifting and the health

innovation ecosystem is expanding.

New & old competitors are

innovating

Innovation drives

industry change Seton has the unique opportunity to

lead in the healthcare market if we

innovate now. If we don’t, we risk

irrelevance (or worse).

Competitive landscape

PREPARE FOR Disruption Health care and education are the last

holdouts in digitization, both are quickly

learning that unless you digitize...

you may be run over.

Rod Hochman, Providence Health CEO

Your eyes aren’t deceiving you:

You really are seeing urgent care centers

popping up everywhere.

Blue Cross and Blue Shield of Michigan

To spur innovation, you need proximity to a

medical school, a convergence of physicians

working alongside engineers, biologists, and

other purposeful mixing of disciplines.

Dr. Robert Langer, MIT Professor, Researcher, Entrepreneur

Skills, tools, metrics, processes, platforms,

incentives, roles, and values all have to

come together in one supercharged, all-wheel-drive, race-winning innovation machine.

Harvard Business Review

Then Now

Human-centered design Intimately

Understanding

people.

What is it? Human-Centered Design (HCD) is a qualitative research method. It is a distinctive, proven, systematic, iterative approach which relies on first-hand engagement where people live, work and receive care.

An HCD study captures and communicates deep insights about people. It allows a researcher to develop deep empathy for those they engage.

The result?

discover define develop deliver

HCD Steps

CONTEXTUAL

RESEARCH

STAKEHOLDER

INTERVIEWS

LITERATURE &

STUDY REVIEW

ANALOGOUS

RESEARCH

REGULATORY

REVIEW

COMPETITIVE

LANDSCAPE

JOURNEY MAPS

EXPERIENCE

PRINCIPLES

MARKET & TREND

ANALYSIS

EVIDENCE

EVALUATION

Deep

immersion to

understand

context.

SOLUTION

DESCRIPTION

USER

SCENARIOS

PRIORITIZE

SOLUTIONS

PROTOTYPE

BUSINESS CASE

TESTING/

VALIDATION

PILOT

COMMUNICATE

Provide

solutions report

and playbook.

Design and

prototype ideas

with value.

Identify insights

and frame

opportunities.

Case study

Findings are translated needs and wants into new products and services. Game plans are delivered to implement measurable change.

Kaiser Permanente

BACKGROUND Nurse interruptions led to medication errors.

RESEARCH

Kaiser Permanente conducted immersive

Design Thinking research study:

Observations, notes, pictures, sketches,

interviews with ALL involved, atmosphere

assessment (color, light, energy, mood),

process check, tool and layout assessment.

OUTPUT

To reduce disruptions: Nurses wore sashes

during med rec and distribution. Safe Zones

painted onto floors in front of med stations.

Process refined and retaught.

RN Medication Error Deign Thinking Study

50% fewer interruptions during med admin

15%

18%

33-78%

faster per med pass

more on- time med passes

more reliable process

SUCCESS! $965,000

in cost avoidance

Developing

valuable

ideas.

INVENTION

DISCLOSURE

(FORM)

INTELLECTUAL

PROPERTY

MANAGEMENT

SYSTEM

Capture

IP TYPE : Patent,

copyright, trademark,

trade secret, know-how

DEVELOPMENT

STAGE: Just an idea,

prototype, in clinical

trial?

OPPORTUNITY

ANALYSIS:

Patentability,

marketability, strategic

alignment

INVENTOR

MEETING/REVIEW

Assess

DECIDE TO SPONSOR

PROTECTION

DETERMINE IP

PROTECTION

STRATEGY

RELEASE IP TO

INVENTOR

EXECUTE

PROTECTION

STRATEGY

PRESENT PATENT

FILING AWARD TO

INVENTOR

TRACK PROTECTION

PROGRESS: (2-8 year timeline

from filing to patent issuance)

Protect

DETERMINE

COMMERCIALIZATION

STRATEGY: Startup, sell,

license

ACTIVELY SEEK

POTENTIAL LICENSEES

PROMOTE LICENSING

OPPORTUNITIES

ONLINE

COLLECT REVENUE

DISTRIBUTION: e.g.

50:50 split between

inventor and employer

PRESENT PATENT

ISSUANCE AWARD TO

INVENTOR

monetize

Collect &

catalog

innovative

ideas, research

discoveries &

inventions.

Determine &

optimize

potential.

Take action &

recognize

inventor.

Commercialize

innovative products

& services that

positively affect

peoples’ lives

Technology commercialization Generating

ideas.

What is it? Capturing, assessing, protecting (patenting), and monetizing intellectual property.

The result?

Tech Comm Steps

Case study City of Hope Office of Technology Licensing

License led to

Licensing and startup revenue, exclusivity (competitive advantage), attract

investors, litigation defense, improved public perception and brand.

Commercializing

ideas.

SUCCESS!

$202M

BACKGROUND Shmuel Cabilly, PhD researcher

at City of Hope invented an

antibody synthesis platform in

study sponsored in part by

Genentech.

output Intellectual property protected

with a patent (ending in 2018)

and licensed by City of Hope

Office of Technology

Licensing.

20+ blockbuster drugs

in one year and counting … until 2018

No patents No revenue from patents

Revenue from licensing (in millions)

# of

patents

800

$250M

0

0

751patents:$20M Brigham & Women’s

Mayo 741patents:$22M

Cleveland Clinic 522 patents: $36M

Sloan Kettering

459patents:$139M

299patents: $14M Cedars-Sinai

City of Hope 322patents:$202M

Mass General 136patents:$77M

=

#

patents

# associates

#

patents

# associates

Indirect Competitors Local Competitors Health Delivery Systems

Academic Institutions

Patents per person

Tech Companies

332

patents

3,552 associates

522 patents

35,000 associates

741 patents

59,500 associates

5 patents

200,000 associates

126 patents

250,000 associates

1,304 patents

8,200 associates

5,010 patents

11,840 associates

2,800 patents

12,000 associates

1,304 patents

8,200 associates

18,795 patents

55,419 associates

13,270 patents

98,000 associates

Innovative companies have more

Source: freepatentsonline.com (5/16/15) by assignee name and US patents only

#

patents

# associates

Our company

We are all. Inventors. Especially Clinicians

Did you

know?

Nearly 2/3 of all medical

device patents are granted to inventors who are health care

professionals.

Did you

know?

In about X year since the Innovation and Technology

Commercialization team began collecting Seton Associate

ideas through Invention Disclosure Forms, we’ve received X submissions , some from associates who

didn’t even know the definition of intellectual property.

Our patent Challenge!

REACH ## PATENTED IDEAS? Yes! With Innovation & Technology Commercialization team support.

CAN OUR ## ASSOCIATES

[not a bad start]

The

to change our Innovation & Tech

Commercialization game

Plan.

4 big ways After months of research, education and

communication with the best health innovation and

technology commercialization teams in the world,

we’ve designed a model that will best fit our culture

and support our Strategic Priorities. For the final

plan, we drew mostly from the (Source)

Modeled after

Supporting Seton’s

strategic priorities

Priority 1

Priority 2

Priority 3

Priority 4

Priority 5

With an eye on

future trends Suggested Trend #1

Suggested Trend #2

Suggested Trend #3

Suggested Trend #4

the best

To reach our mission… which is

something great…

Generate & commercialize

great ideas 4

Identify key (new) market

spaces & solutions 2

1 Education & tools for

innovation & entrepreneurship

3 Connect business units

with emerging technology

website URL – mission campaign

Showcase to familiarize associates with

available and upcoming technology. ##

people attended, 99% said they’ll go again.

A toolkit of innovative meeting styles

to engage associates and maximize

knowledge dissemination.

In-services & online module available for

associates to learn about intellectual

property, patents and commercializing

ideas.

Articles about industry trends, our

innovation activities, contests, event

announcements, team member details, and

so much more.

Spark!

Tech Comm. Classes

Liberating Structures

Intranet, blog, newsletter

Education & tools. Innovation & Entrepreneurship

1

Identify Key markets & solutions

Proposition 1 Proposition 2 Proposition 3 X% revenue at Seton

came from X. How can we improve the …?

517,772 people

65+ will live

between Austin-

Round Rock by

2040. How can we improve … ?

Medical bills are a

major factor in over

60% of personal

bankruptcies in US. How can we improve …?

2

Biotech & Health startup point of contact

We are Seton’s eyes and ears in the health innovation and technology scene. We make it our

business to know the latest and greatest developments and trends in health innovation industry. We

offer presence, visibility and opportunities to partner on improving Central Texas health. We

proactively forge relationships with the evolving local health tech community in an effort to identify

potential partnership and collaboration opportunities for Seton at large. Through dedicated

presence at local events, we aim to represent and reinforce Seton’s role and interest in the

innovation and technology community and spur knowledge dissemination internally also.

+ Innovation & Technology fund for startup investments

+ SXSW MedTech Expo presence

+ Open lab space/meeting space to med tech community

Wearables solutions?

Wellness solutions?

Heads up for the next big thing

Digital solutions?

31.6% of US adults would be somewhat or

very likely to prefer a hospital based on its website. Are there answers to enhancing …?

By 2019 there will be $455M wearable devices

sold generating $45.6B in revenue (over 2X

current Ascension revenue). Healthcare devices

will be most prominent at 121M units sold. Is there a solution to improve …?

Human-centered design studies on …

explore promising opportunities…

Study

trends

Look

ahead

Knowing the latest and greatest

Emerging technology. Connect Business Units with

3 New health tech startups we meet weekly are clamoring for an audience with

clinicians. Usually, they just want to know what we think of their innovative

products.

Innovation round tables

“Step 1” “Step 2.” “ Step 4” “Step 3.”

Tech 5 Tech 4

Tech 3 Tech 2

Tech 1

Tech study 1

Champion & research

Tech study 2

innovative solutions

Tech study 3

Innovation Cafes Hosting networking sessions for innovators and brainstorming sessions

with teams across the network. E.g. Innovation, Technology & Research

Lunch Club brainstorm on wellness at work solutions

TEDMed Live Stream Between live-streamed, on-site TEDMed talks, we invited CEOs from

local biotech startups to share their solutions with clinicians, scientists

and administrators. Worked with CAMP to coordinate event.

Flip the Clinic Austin Secured seats for, rallied and organized associates to participate in

RWJF health innovation workshop held at the Livestrong Foundation

campus. Teams shared perspectives and ideas on improving the patient-

clinician encounter.

Verb, Innovation Challenge Verb provides a nine-month innovation challenge comprised of

competition management and entrepreneur development services to

produce an experience that engages associates while also spurring and

cultivating ideation and inventions.

Invention Disclosure Form & Database An online, 5-question “tell us your idea” form that feeds to a database of

potentially patent-worthy associate ideas.

Prototyping & Hacker Connections Partnering with engineers and programmers/“hackers” to sketch and

prototype associate invention ideas. E.g. Dr. James Allred’s Ringless

Needle Driver prototype designs by UT engineering students

Inventor Awards One of our breakout inventors

Commercialization Support Consultations with our inventors, identifying the best tools to describe

commercial potential of inventions to investors and licensees.

Commercialize ideas. Generate &

4

.

outcomes.

Workforce awareness and

competence in innovation, design

thinking, and technology

commercialization concepts. They are

secure in the knowledge that they are

equipped with tools and support to

innovate.

Associate inventions are made

available for licensing. Morale heightens

as they feel part of a place that’s cutting-

edge, awards them for, and sponsors

their idea development. Cost savings

and growth occur, research flourishes as

we influence a more nimble culture with

processes well-adapted for change.

Community recognition and

partnership opportunities abound built

upon strong relationships established

with our local thriving, innovative

health technology startup community.

Internally, wider awareness and adoption

of available, emerging technology

improves the way we do business with

optimized resources. New revenue

streams result as we learn early about

ways to strategically partner with

promising health startups (or even start

our own ventures).

Deeper understanding of targeted

customer segments. Improved patient

and clinician experiences. Connection

and partnership with the health

innovation industry, and local biotech

community.

Signs we’re in a whole

new game.

outputs.

X annually

Contributions to X, quarterly

X annually

X

annually

X annually

Reports following external events

Intranet Blog Posts

+Heartbeats Summary weekly

eNewsletter to X subscribers, monthly

X Reports quarterly

Summaries per event & class

Success measures. Technology Commercialization • #

• #

• #

• #

• #

Contests • #

• #

• #

• #

• #

classes/Events • #

• #

• #

• #

• #

Communication • #

• #

• #

• #

• #

Human-Centered Design • #

• #

• #

• #

• #

Championing, evaluating tech • #

• #

• #

• #

• #

Date

run.

Date

Walk

.

Date

Fly

!

Date

Craw

l.

Success depends

Join us in courageous innovation

on you

Copyright 2015 Seton Healthcare Family. All rights reserved.

The Innovation & Technology Commercialization team is currently housed … Address (512) Phone (512) Phone Website URL

Design by: Whitney Power, 2015. Select details have been removed. It is important to note this pamphlet was not released as a final plan, only a proposal, which has

since been dramatically amended. It is intended to serve as a handout accompanying a presentation of a team plan of action.