examiner.com 2007 marketing update washington d.c
TRANSCRIPT
examiner.com
2007 Marketing 2007 Marketing Update Update
Washington D.C.Washington D.C.
examiner.com
SPRING and FALL SPRING and FALL Advertising Advertising CAMPAIGNCAMPAIGN
for for The Washington The Washington
ExaminerExaminer• We are buying the following:– Broadcast TV– Cable TV– Outdoor– Radio– In Paper– Online – B2B
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Broadcast and Broadcast and Cable TelevisionCable Television
The Washington Examiner is focused on reaching our targets by placing our two new TV ads in specific TV
Channels
Two New TV Commercials
Elevator :30Dinner Date :30
Flight Dates
5-7-075-14-075-21-076-4-07
•CNN•Golf Network•Sports Net•Discovery Health•Animal Planet•Bravo•CNBC
•E! •ESPN•Food Network•FX•Comedy Central•TNT•USA•Fox News
Cable NetworksCable Networks Broadcast Broadcast NetworksNetworks
•WUSA•NBC4•ABC•CBS•WJLA
6-11-076-18-078-20-078-27-079-3-07
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OutdoorOutdoor• Washington D.C.
– 96 Transit Shelters
– 25 Metro Subway Dioramas
• Benefits of Outdoor Display– Delivers high circulation figures due to its curbside
positioning along main roads
– Penetrates areas where other out-of-home coverage is limited or unavailable
DC Bus Shelters
•Smart Is the New Black.•One a Day Keeps the 'UHH‘ Away•Look at the Big Brain on You. •Makes Your Two Cents Worth More Like $1.50. •My, Your Brain Cleans Up Nicely. •Breakfast of Geniuses.
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In-PaperIn-Paper
• Six new headline ads that we will be running 2X per week as fillers or scheduled
– Breakfast of Geniuses.
– Brainosterone.
– Brains of Steel.
– Make Your Two Cents Worth More Like $1.50.
– Schmooze Smarter.
– Make Knowledge More Common.
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B to BB to B• Newspaper Advertising Source & Circulation
Source: Half-Page, 4-Color ROP Ads
• “Connections” Retailer Advertising Guide & National Advertising Guide: Full-Page, 4-Color ROP Ads, Full-Page Premium Profile
Full Page, 4-C ad
Premium Profile
1/2 Page, 4-C ad
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Examiner OnlineExaminer Online
Print Support Four-Page Wrap
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Partnerships, Partnerships, Contests and Contests and
Branding Branding Opportunities Opportunities
June –December June –December 20072007
• June 8th – 10th
– Celebrate Fairfax
• June 11th – July 13th – Name this Bridge
Contest (Mandarin Hotel)
• July 5th – 8th – AT&T National
Golf Tournament
(Tiger Woods PGA)
• July 28th – Aug 5th
– Legg Mason Tennis Classic
• Back Packs 4 Kids – NBC4, Mix 107,
105.9, CVS
• Sept 15th – Arts on Foot
Festival
• Sept 15th – 16th
– VA Wine Festival
• Oct 10th/25th – 26th – Marine Corps
Health and Fitness Expo
• Oct 28th – Marine Corps
Marathon 10k
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Partnerships in Partnerships in the Marketthe Market