examen ingles uca

8/16/2019 Examen Ingles Uca

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Universidad Católica Argentina

“Santa María de los Buenos Aires”

Facultad de Ciencias Sociales y Económicas

Examen Final de nivel de Ingls

S!U"E#!$

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"ate$ ' '

M(C) E*AM

+A,! (#E$ ,eading Com-re.ension

/&0 ,ead t.e 1ollo2ing article$

+roven environmental commitment .el-s create

committed customers

3ac4uelyn (ttman

5.en sel10-roclaimed “+atagonics” dial u- +atagonia6 t.ey 7no2 t.ey 2ill

receive more t.an a .ig.04uality 1leece anora7 or a 2ater-roo1 -air o1 .i7ing

8oots& !.an7s to t.e Cali1ornia08ased retail 1irm9s outdoor clot.ing catalog

and its exem-lary met.od o1 communicating its cor-orate environmentalism6

customers are not only 7no2ledgea8le a8out t.e com-any9s environmental

-rogress6 t.ey are loyal6 too&

: 5.en -urc.asing -roducts 1rom +atagonia6 customers also 8uy into a

commitment to environmental restoration& +atagonia9s exam-le demonstratesgood green0mar7eting strategies&

Educate consumers on environmental product attributes and benefits.

; +atagonia ta7es -ains to ex-lain its -roducts< eart.1riendliness and s.o2

customers t.e 8ig -icture& For exam-le6 in t.e mid0/==>s6 +atagonia 8egan

using organically0gro2n cotton exclusively& In addition to .ig.lig.ting t.e

organic merc.andise in -roduct descri-tions in catalogs6 essays ex-lained 2.y

organically0-roduced -roducts are environmentally -re1era8le&


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? (t.er essays ex-anded t.e issue 8eyond individual -roducts and -rocesses&

In a /==@ catalog essay6 1or exam-le6 CE( von C.ouinard ex-lained t.e

rationale 8e.ind t.e com-any -remium

-er garment& But ot.er essays6 1or instance6 addressed environmental issues

not directly lin7ed to com-any -ro1it&

@ Broad environmental education teac.es consumers t.at alt.oug. t.in7ing

and 8uying green is more ex-ensive6 environmentalism is less taxing on t.eeart. in t.e long run6 and t.ere1ore6 on individuals&

Use a variety of media

+atagonia


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small6 local -reservation and restoration e11orts& Until A-ril /==6 +atagonia

.ad contri8uted more t.an DGm to .undreds o1 suc. organiHations&

// Believing t.at grass roots e11orts do t.e most to raise community a2areness

o1 local -ro8lems6 t.e Eart. !ax -rogram targets smaller grass rootsorganiHations committed to issues suc. as 8iodiversity6 old0gro2t. 1orests6

environmentally -re1era8le met.ods o1 resource extraction6 alternative energy

and 2ater6 social activism and environmental education& By 1unding more

t.an ;> o1 t.ese e11orts eac. year6 +atagonia .el-s raise community

a2areness nation2ide&

Empower consumers to take action.

/: An annual Eart. !ax ,e-ort invites customers to a--ly 1or grants 1or local

-roects& +artici-ants are 4uic7 to a--ly and in1orm t.e com-any a8outenvironmental successes& (ne recent catalog 1eatured a customer s-orting an

insulated +atagonia guide ac7et as s.e rescued a cal1 8orn during a Colorado

sno2 storm&

/; 5it. -o2er1ul communication6 meaning1ul cor-orate environmental

-rogress and avenues 1or consumer activism6 it is no 2onder t.at even

s7e-tics 8ecome +atagonia customers and customers 8ecome 9+atagonics9&

/aK&0 !ranslate t.e sentences in 8old ty-e into S-anis.$

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/8K&0 ,ead t.e text once again and t.en ans2er t.e 1ollo2ing 4uestions$

aK According to t.e text6 2.y are +atagonia


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cK 5.at is t.e overall o8ective o1 +atagonia< environmental education -olicyL

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dK o2 does +atagonia reassure customers 2.o mig.t 4uestion t.eir claims to

8e envirnmentally01riendlyL

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eK o2 do customers react to +atagonia


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:&0 Select t.e correct alternative$

/&0e .as all t.e rig.t &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 1or t.e o8&

certi1icates degrees di-lomas4uali1ications

:&0 e


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examen ingles uca

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