ex-ante impact assessment of coconut water industry in the philippines
TRANSCRIPT
Nature’s Energy Drink: How Ecological is Coconut Water?
(Ex-Ante Socio-Cultural and Environmental Impact Assessment of Coconut Water Industry In the Philippines)
I. Abstract As a move towards a more ecological living
and in accordance to poor coconut production of the Philippines, the promotion of coconut water as nature’s energy drink is proposed. The benefits of cocowater to human and environment were described as well as its benefits over commercial energy drinks. Then the possible socio-cultural and environmental impacts of cocowater industry were assessed. Analysis showed that cocowater is indeed beneficial to human health and environmentally sound, whichgives it huge potential to alleviate the Philippine coconut industry and promote ecological agriculture.
I. Introduction
People are now turning to healthier means to hydrate themselves after working out or
just quench everyday thirst from normal activities. Hence, the sudden popularity of coconut
water particularly in the USA. But in the Philippines coconut water as an energy drink is not yet
popular. The awareness in the health and environmental benefits of cocowater is lacking in the
country. Moreover, the preference in carbonated drinks and commercial sports drink is
prevailing. Cocowater, the nature’s energy drink could be the answer to their lack of
consciousness in their own health and environment.
A. Problem Addressed Coconut is dubbed as the “tree of life” yet it is also considered as the “orphan child of
Philippine agriculture”. The government policies are biased against coconut production and
more focused on irrigated rice. Thus,the potential of coconut industry for growth through
product diversification and value adding is not optimized. At the sudden shot of cocowater to
popularity, the country now has an opportunity to improve its coconut industry.
However, focusing solely on increasing productivity is un-ecological as it fails to put into
consideration its possible impact on humans and the environment. In the case of coconut
water, what socio-cultural and environmental impacts are projected from this industry? How
ecological is coconut water?
B. Significance of the Study
This study will serve as a campaign for consciousness and awareness of what we drink,
in relation to the popularity of carbonated drinks and commercial energy drinks. Coconut water
will not only cultivate health and well-being of human but it will also celebrate life—celebrate
the richness of our natural resources. People must become more aware of nature’s gifts to us
and that there are many ways to achieve a living that is in compliance with nature.
Aside from its ecological preferment, this study is also significant as it poses a potential
for the growth of the country’s coconut industry. The coconut industry is significant to the
country since coconut farms are present in 69 out of its 79 provinces, coconut farms cover
some 3.3 million hectares (ha), nearly 30% of farmlands, coconut regions host among the
largest number of rural poor, and coconut products contribute nearly half of agriculture exports
(Dy, R. & Reyes, S). The improvement in Philippine coconut industry is not only ecological but it
will also alleviate the country’s poverty.
C. Objectives
This study aims to:
Describe the health and environmental benefits from coconut water
Describe the benefits of coconut water over commercial sports drink
Assess the possible impacts of coconut water industry to human
Assess the possible impacts of coconut water industry on the environment
II. Methodology
A background research was conducted regarding coconut water as a commodity – why
it is suddenly popular, what are the benefits that the consumers derive from it, how it
competes with commercial energy drinks – and coconut water as an industry – how it could
affect Philippine coconut production.
After the above information was obtained an ex-ante impact assessment was done. Ex-
ante impact assessment is used to assess the potential of future projects or programs. It is done
before the implementation of the project or intervention. In this case, the assessment aims to
determine how ecological cocowater is.
The assessment was focused on socio-cultural impacts – or how Filipinos will be affected
by the industry particularly regarding their health and ecological awareness– and
environmental impacts - or how a coconut water industry will affect our environment bio-
physically and ecologically.
III. Results and Discussion
A. Facts about Coconut Water
The following are facts about cocowater that are particularly attractive and interesting
to consumers.
Coconut water is more nutritious than whole milk: Unlike whole milk, coconut water is 99% fat
free and has no cholesterol.
Coconut water is healthier than orange juice: Coconut water has less calories and sugar than
orange juice. But, like orange juice, coconut water can boost your immune system and help you
fight common ailments such as the flu.
Coconut water is better than processed baby milk: Coconut water is naturally sterile,
possesses growth promoting properties, and contains lauric acid, which is also naturally present
in human milk. It is especially beneficial to give babies suffering from diarrhea coconut water as
this fluid can help calm their digestive tract, prevent dehydration and malnutrition.
Coconut water is identical to human plasma: Amongst medical professionals coconut water is
referred to as the "universal donor" because it is so similar to human plasma that it can be
administered intravenously to all humans, regardless of their blood types.
Coconut Water has the Following Nutrient Content:
Coconut water (Cocusnucifera), Fresh, Nutrition Value per 100 g (Source: USDA National Nutrient data base)
Principle Nutrient Value
Percentage of RDA
Energy 19 Kcal 1%
Carbohydrates 3.71 g 3%
Protein 0.72 g 1.5%
Total Fat 0.20 g 1%
Cholesterol 0 mg 0%
Dietary Fiber 1.1 g 3%
Vitamins
Folates 3 µg 0.75%
Niacin 0.080 mg
0.5%
Pantothenic acid 0.043 <1%
Sources: http://www.nutrition-and-you.com/cocnut-water.html http://www.theundergroundbootcamp.com/nutrition/coconut-water-natures-energy-drink/
These facts are not commonly known if not unknown to Filipinos. We have constantly
drink cocowater for the purpose of refreshment not knowing that there is so much more to our
mg
Pyridoxine 0.032 mg
2.5%
Riboflavin 0.057 mg
4%
Thiamin 0.030 mg
2.5%
Vitamin C 2.4 mg 4%
Vitamin A 0 IU 0%
Vitamin E 0 mg 0%
Vitamin K 0 mcg 0%
Electrolytes
Sodium 105 mg 7%
Potassium 250 mg 5%
Minerals
Calcium 24 mg 2.4%
Copper 40 mcg 4.5%
Iron 0.29 mg 3.5%
Magnesium 25 mg 6%
Manganese 0.142 mg
%
Zinc 0.10 mg 1%
Phyto-nutrients
Auxin (Gibberlin) Present --
Carotene, beta 0 µg --
Cytokines Present --
Lutein-zeaxanthin 0 µg --
Leucoanthocyanin Present --
local ‘buko juice’. If we patronize cocowater solely for quenching our thirst, how much more
for its health benefits?
B. Health Benefits From Coconut Water
The following are the natural health benefits from coconut water:
1. Naturally hydrate our body after exercise
Coconut water has a natural balance of sodium, potassium, calcium and magnesium,
which make it a healthy electrolyte drink. This well-balanced fluid composition with much
needed calories would be an ideal drink than any other brand of soft drink beverages in
dehydration conditions.
Its water is also a very good source of B-complex vitamins such as riboflavin, niacin,
thiamin, pyridoxine, and folates. These vitamins are essential in the sense that body requires
them from external sources to replenish.
The potassium, magnesium, and vitamin B contents of cocowater aids in strengthening
the muscles, delaying fatigue and maintaining normal heart function.
2. Calm and cleanse our digestive tract
Drinking coconut water is especially beneficial to the digestive tract when recovering
from an illness. This amazing fluid can help repair any damage antibiotics may have caused to
the digestive tract by relieving stomach pain and normalizing our intestinal functions.
Coconut water is composed of many naturally occurring bioactive enzymes such as acid
phosphatase, catalase, dehydrogenase, diastase, peroxidase, RNA polymerases etc. Altogether,
these enzymes aid in digestion and metabolism.
Coconut water has been generally offered to patients with diarrhea in many tropic
regions to replace fluid loss from the gastrointestinal tract and reduce the need for intravenous
therapy.
3. Coconut water has age and disease defying properties
Research studies suggest that cytokinins (e.g., kinetin and trans-zeatin) in coconut water
showed significant anti-ageing, anti-carcinogenic, and anti-thrombotic effects.In addition, fresh
coconut water has small amount of vitamin-C (ascorbic acid); provides about 2.4 mcg or 4% of
RDA. Vitamin C is a water-soluble anti-oxidant. Those who drink coconut water on a regular
basis usually have a smooth and lovely complexion. Drinking pure coconut water on a regular
basis will help to reduce wrinkles and sagging skin, giving strength and elasticity to the skin.
The high potassium and low sodium content of coconut water alsomhas a nutrient
profile shown to help lower high blood pressure.
Other ailment fighting properties of coconut water:
helps promote weight loss boost your immune system fight viruses boost poor circulation boost thyroid health keep body at proper temperature carry nutrients and oxygen to cells help break up kidney stones great for liver problems such as
hepatitis reduce urinary problems helps eliminate swelling in hands and
feet good for burns
C. Coconut Water and the Commercial Energy Drinks
According to the Philippine Coconut Authority(PCA) Administrator Euclides Forbes,
coconut water had become a popular energy drink abroad because of its natural qualities and
lack of chemical preservatives compared to other commercial energy drink. Aside from this,
cocowater contains more nutrients like potassium. A typical serving of cocowater offers 569 mg
of potassium, which is almost twice the amount in a banana. This mineral helps regulate blood
pressure by counteracting the stimulating effects of sodium, of which it contains only 160 mg,
and this in turn helps to prevent related issues like stroke, heart attack and hangovers.
Comparing this to 14 fl. oz. of Gatorade, which contains 'only' 52.5 mg of potassium and 192.5
mg of sodium, cocowater proves to be healthier.
Coconut water is a multi-purpose beverage. Aside from competing with sports drink
cocowater can also be served for daily refreshment and regular hydration, dining
accompaniment and indulgent relaxation. While soda and other energy drinks has artificial
packaging, God created only one natural drink in natural packaging, a perfect natural drink that
is as delicious and refreshing as it is healthy and nutritious (Arcilla, 2011).
D. Environmental Soundness of Coconut Water Industry
The industry of coconut water and coconut as a whole poses no harmful effects to
environment as we may very well know that coconut has no by-products, no wastes. Every part
of a coconut tree has a purpose, from the timber, to the husks.
Coconut farming also has minimal dependence on external inputslike fertilizers and
pesticidescompared other fruit trees and other crops. Coconut farming also promotes bio-
diversity since a lot of crops can be intercropped with coconut. It also mostly leaves the soil, the
grasses, the weeds, and insects to themselves. Most coconut farms can also be used for crop-
livestock integration.
Coconut farming also does not require a lot of inputs and resources particularly water.
Coconut is very compatible to our tropical weather, unaffected by the summer season unlike
most crops. Harvesting can be done all throughout the year, and there is no such thing as off-
seasoned coconut.
Aside from coconut water being served in its natural container, its new packaging
technologypromotes the use of tetra packs made of hard paper instead of plastic bottles,
plastic cups and canned drinks that are less ecological.
E. Ex-Ante Socio-Cultural and Environmental Impact Assessment of Coconut Water Industry in the Philippines
Table 2 shows the perceived impact of coconut water industry to human and to the
environment.
Indicators Impacts
Socio-Cultural
health
ecological awareness
improved health and well-being reduced incidence of carcinogenic, excretory, digestive,
and cardiovascular diseases reduced frequency of hospitalization higher efficiency in physical activities
reduced consumption of commercial energy drink, and
other carbonated drinks increased awareness of healthier means of drinking or
hydrating increased consciousness on type of food consumed increased significance placement on natural products increased awareness on the richness and importance of
natural resources
Environmental increased size of coconut farms decrease in barren lands increased biodiversity decreased carbon-dioxide in the air fresher air and colder climate increased land cover decreased soil erosion and surface run-off increased crop-livestock integration increased and improved agro-forestry less waste like plastic bottles, empty cans
Table 2. Ex-Ante Impact Assessment of Coconut Water Industry in the Philippines
From the table we can see that aside from those evidentbenefits fromcoconut water,
there are still a lot of secondary benefits. There can be a snowball of underlying impacts
generated from coconut water industry, provided of course that there will be enough political,
technical, and financial support to the industry and good marketing strategy coupled with
positive response from consumers. We can see that these projected impacts pose a huge
potential for a more ecological Philippines.
IV. Summary and Conclusion
The Philippine coconut industry is not living up to its potential. With the arrival of
coconut water, the industry now has new opportunity for development. Not only will it increase
coconut production, it will also promote a more ecological living. Coconut water has a lot of
health and environmental benefits yet these benefits are just the tip of the iceberg. It is
projected that huge socio-cultural and environmental improvements can be achieved through
coconut water industry. Coconut water is indeed a good way to be ecological.
V. Recommendation
This paper focused on the ecological impacts of cocowater, a more holistic approach is
therefore recommended. There are still impacts like technological, political, istitutional and
economical that should be considered in order to assess the over-all compatibility of coconut
water industry in the Philippines.
It should also be noted that the impact assessment done above are only projections. To
achieve those impacts, much action is still needed, from the government, from farmers,
producers, marketers, and consumers. At the time being, generation of awareness regarding
coconut water is recommended - actions like Information, Education Communication (IEC)
campaign can be done. (In view of this a sample IEC material is provided, its target audience are
consumers as well as people who would like to engage in cocowater business)
VI. References
Arcilla, W., Why not build a Philippine brand of coconut water, 2011, Phillippine Daily Inquirer, http://business.inquirer.net/23449/why-not-build-a-philippine-brand-of-coconut-water
Dy, R. and Reyes, S. The Philippine Coconut Industry: Performance, Issues and
Recommendations,
http://119.93.23.123/resourcematerials/INDUSTRIES,%20SMEs/SME's%20Technologies/
coconut/pci.pdf
Aragon, Corazon. 2000. Coconut Program AreaResearch Planning and Prioritization.
DiscussionPaper 2000-31. Philippine Institute forDevelopment Studies.Socio-Economic
ResearchPortal for the Philippines.
Agustin, Yvonne T.V. 2005. Global Competitiveness,Benchmarking and Best Practices for
theCoconut Industry. Lecture materials for the FoodSystems Management (FSM) on
Major Crops andProcessed Products. University of Asia and thePacific. March 31, 2005.
http://business.inquirer.net/25199/coconut-water-exports-jump-315. Accessed March 14, 2012
http://www.fao.org/ag/magazine/9810/spot3.htm. Accessed March 19, 2012
http://www.nutrition-and-you.com/cocnut-water.html. Accessed March 14, 2012
http://www.theundergroundbootcamp.com/nutrition/coconut-water-natures-energy-drink/.
Accessed March 14, 2012
http://www.huffingtonpost.com/2010/08/03/coconut-water-myth-or-mir_n_669572.html.
Accessed March 19, 2012
http://www.pca.da.gov.ph/magnitude.html. Accessed March 19, 2012