ewa webinar: back to school dave breitenstein (the news-press; fort myers, fla.) milestone moments...
TRANSCRIPT
![Page 1: EWA Webinar: Back to School Dave Breitenstein (The News-Press; Fort Myers, Fla.) Milestone Moments of Life ∙ Birth ∙ First day of kindergarten ∙ Senior](https://reader036.vdocuments.site/reader036/viewer/2022062407/56649c905503460f9494a485/html5/thumbnails/1.jpg)
EWA Webinar: Back to SchoolDave Breitenstein (The News-Press; Fort Myers, Fla.)
Milestone Moments of Life
∙ Birth∙ First day of kindergarten∙ Senior prom∙ High school graduation∙ Move-in day at college∙ Wedding(4 of 6 are education-related)
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K-12: Pre-Back to School Coverage
What’s new this year?
∙ Demographics∙ Academic programs∙ School facilities∙ Teachers∙ Lunch items∙ State requirements∙ Dress codes/uniforms∙ Attendance boundary changes
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K-12: Last Year’s Problems, This Year’s Stories
What went wrong last year?∙ Busing woes∙ Security (fights, drugs)∙ Teacher misconduct∙ Financial audits∙ Testing protocol
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K-12: This year’s trends, this year’s stories
Hot topics in education∙ Testing: How many standardized tests will students take this year?∙ Homework: What is the standard number of minutes of homework each night?∙ Finances: How is money being spent to improve
education? What non-essential items are in the budget, and why?
∙ Charter schools: Are they better, or just different?∙ Parental involvement: Why are open house nights often
the last time teachers see some parents?
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Higher Ed: Look at Incoming Freshmen
Sobering Stats∙ One in four freshmen won’t return as sophomores∙ Half will not graduate∙ The average student graduates with $25,250 debt
Then use that data for a story on programs the college is launching to ensure academic success: freshmen-only residence halls, hiring extra tutors, scholarships for first-time college students or endowment strength.
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Higher Ed: Freshmen Roundup
Move-in day is a goldmine for finding that perfect freshman to tell a story
∙ From a rural area (look at license plates)∙ Flying solo (no friends on campus)∙ Has not selected a major∙ Never left home before∙ First-generation student∙ Low-income student attending a pricey college
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Higher Ed: Sketch It
Use a statistic, sketch a graphic and build a storyExample: The annual back-to-school textbook rush∙ Step 1: Identify an interesting statistic – where does textbook money go?∙ Step 2: Sketch a visual∙ Step 3: Hit the bookstore for interviews and photos∙ Step 4: Write a back-to-school story about textbook costs
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facebook.com/DaveBreitenstein twitter.com/D_Breitenstein
Dave BreitensteinHigher Education ReporterThe News-Press2442 Dr. Martin Luther King Jr. Blvd.Fort Myers, FL 33901(239) [email protected]