EVOLVINGYOUR BUSINESS MODEL

WITH SOCIAL MEDIA

PRESENTED BY

BARRY HURD123SOCIALMEDIA.COM

WHY ASK WHY?

THINGS ARE CHANGING

IT IS GLOBAL.

WE ARE NOT THE LEADER.

DECISION MAKERS NEEDTO THINK AHEAD

YOU NEED TO BE WHERE THE AUDIENCE WANTS

YOU TO BE

What is it?Social Media includes dozens of communication channels revolving around your brand message.

Independent sources may be viewed as singular items or strategically tied together to enforce a comprehensive message.

Why is it?

SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE, OLD OR YOUNG.

WHEN IS IT ?

WHERE IS IT? WHERE AM I?REVIEW YOUR DIGITAL

FOOTPRINT

• HOW MANY POINTS OF ENTRY DO YOU HAVE?

• ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE?

• DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED?

• DO YOU UNDERSTAND WHERE THEY ARE GOING?

WHO IS IT?

IT IS A WHOLE LOT OF EVERYONE…

HOW DO THEY USE IT?

Do you put your best foot forward?

Are your awards, testimonials, services, and expert articles

easy for your audience to find?

WHAT QUESTIONSDO I ASK?

DOES MY TEAM HAVE A BELIEVER?DOES MY TEAM “GET” THE NET?

• WHAT IS MY COMPANY BRAND?• WHAT IS MY PROFESSIONAL VOICE?• WHAT IS MY TARGET AUDIENCE?• WHO OWNS ALL THIS STUFF?• WHAT ARE THE INDUSTRY HANG OUTS?• DO I HAVE EMPLOYEE ACTIVITY?• ARE THERE CONSUMER CONVERSATIONS?• WHAT CONTENT DO I HAVE?• WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE?• WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE?• HOW WILL I MEASURE SUCCESS?

• COMPETITORS (RETURN TO QUESTION ONE, RINSE, REPEAT)