evolving search for the mobile era - mor schlesinger, quixey
TRANSCRIPT
Evolving Search for the Mobile
Era
Mor Schlesinger
VP of Engineering
Evolving Search for the Mobile Era
Evolving Search for the Mobile
Era
Evolving Search for the Mobile
Era
The mobile experience is broken.
Evolving Search for the Mobile
Era
Evolving Search for the Mobile
Era
The New Web Is More
Than Static HTML Pages
Evolving Search for the Mobile
Era
Evolving Search for the Mobile
Era
Walled Gardens of Apps:All Information lives behind
App-Specific Functionality
Gap
Evolving Search for the Mobile
Era
Evolving Search for the Mobile
Era
Search
Engines
Gap
Apps Are Different Current search engines can’t see all of it
Evolving Search for the Mobile
Era
Evolving Search for the Mobile
Era
An Increasingly App-Centric World
2020 Mobile Internet will
reach half the world.*Source: GSMA Intelligence
Avg US users spend 2hrs & 42
mins per day on their devices.*Source: Flurry
86% of time spent on
mobile is inside apps.*Source: Flurry
52% of time spent with all digital
media is inside mobile apps.
+40% in one year.*Source: comScore
Evolving Search for the Mobile
Era
Quixey is re-creating the
experience for the Mobile Era.
Evolving Search for the Mobile
Era
Evolving Search for the Mobile
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Growth and Monetization:
Cross-promotion of app functions will create the
highway of the future mobile ecosystem
Evolving Search for the Mobile
Era
Kevin’s Family
Miami
*Source: Happy family iz happy by Frédéric de Villamil / CC BY-SA
2.0
Evolving Search for the Mobile
Era
Kevin’s Family
*Source: Happy family iz happy by Frédéric de Villamil / CC BY-SA
2.0
Flights
Hotels
Food
Activities
Evolving Search for the Mobile
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Solution: Connect a Grid System of Apps
*Source: Happy family iz happy by Frédéric de Villamil / CC BY-SA
2.0
Evolving Search for the Mobile
Era
airbnb://rooms/5259603
etsy://listing/190881511
ebay://link/?nav=item.view&id=161640221974&referrer=ebay.com&min_version=17
android-app://com.airbnb.android/airbnb/rooms/5259603
and even:http://sub.domain.com/path?param=value
http://example.com/over/there?param=value
scheme domain path query
Deep Linking 101
Evolving Search for the Mobile
Era
Q&A
Evolving Search for the Mobile
Era
Mor Schlesinger
VP of Engineering
Evolving Search for the Mobile Era