Evolving Role of Product ManagementTodd OlsonCEO Pendo

A little about me...

CEO/Co-founder, Pendo

VP Product, Rally Software

President, 6th Sense Analytics

Chief Scientist, Borland Software

….

@tolson

What is Pendo?

3

ANALYTICSCapture ALL user behavior

in your application

FEEDBACKSurvey users in-app for incredibly relevant input

GUIDANCEDeliver contextual help to

simplify the user experience

A New Path to Product Success

www.pendo.io

Product Manager is Being Affected by External Forces

Product Management

Agile

UX / Design

Cloud / SaaS

Agile

Roman Pichler

When do you have time to speak with customers?

Business things?

Across all sized projects, agile projects are 350% more likely to be successful.

At the huge end, agile projects are 600% more likely to be be successful.

2015 Chaos Report by Standish Group

Are we building the right things?

Cloud / SaaS

Getting feedback from customers

● Long● Slow● Expensive

Less need for guessing!

SaaS vs. Perpetual

Source: CloudStrategies

So What?

● Lower cost of entry means lower switching costs● Retention really matters

○ Losing a customer after a year is unprofitable

● Large releases don’t matter● Features are released more frequently● User education becomes a challenge

UX / Design

Fast Company

5 secondsThe average attention span

30-40x / hrAverage # of times an office works checks email

So...

What can you do?

Great time to be a Product Manager

Questions?