evolving digital subscription models moderator: chris dorbandt, vice president, consumer marketing,...
TRANSCRIPT
Evolving Digital Subscription Models
Moderator:Chris Dorbandt, Vice President, Consumer Marketing,
Scientific American
Panelists:Nina LaFrance, Senior Vice President, Consumer Marketing
and Business Development, Forbes MediaDavid Mack, Vice President, Marketing, America’s Test
Kitchen
Digital Subscription Products
• Forbes “Enhanced From Print” iPad Edition– Stand-alone subscription
• 1 year/$29.99 or $2.99/month
– Upgrade to add to iPad edition to print sub• Subs paying higher than basic rate: no charge• All others, $9.99/year
– Renewal trigger• If print sub has 13 issues or less remaining, prompts to renew
with appropriate upgrade offer.• Renewal and upgrade transactions occur at CDS (no share to
Apple).
– Coming Soon: Android and mobile EFP editions• Stand-alone digital replica editions
– Amazon Kindle– Barnes & Noble Nook– Google Play/Magazines– Zinio multi-platform app– Sony eReaders– Coming soon: more device & reading app editions
America’s Test Kitchen - Digital Subscription Products
• 20+ years CI magazine archives
• $34.95/yr basic price
• Entitlement – print subs and online members get $29.95/yr price
• 8+ years CC magazine + 5 Seasons CC TV archives
• $34.95/yr basic price
• Entitlement – print subs and online members get $29.95/yr price
• 13 Seasons ATK TV archives
• $29.95/yr basic price
• Entitlement – print subs and online members get $19.95/yr price
• 100+ in-depth, technique, and recipe specific courses
• Asynchronous
• No Entitlement
• Offered with or without instructor access
• $20-40/mo
Cook’s Illustrated Magazine Digital Editions
• iPad (enhanced) – Adobe DPS
• Nook, Kindle Fire, Google Play, Zinio (replica)
• No Entitlement
• $19.99/yr or $1.99/mo subscription• $6.99 single issues
Cook’s Country MagazineDigital Editions
• iPad (enhanced) – Adobe DPS
• Nook, Kindle Fire, Google Play, Zinio (replica)
• No Entitlement
• $19.99/yr or $1.99/mo subscription• $5.99 single issues
Scientific American – Digital Subscription Products
Scientific American Site License• Unlimited concurrent logins across IP range.• Includes all Scientific American magazine
content, Scientific American Mind issue content.• Includes 4 years of rolling archival content.• Pricing based on institution type and size• Starting price: $350 per year
Scientific American Digital• Legacy PDF Print Replica Subscription
Product• 2 concurrent logins• Includes 15 Years Archival Content• Price: $39.95• Active print subscribers entitled to
purchase for $20• Entitled to Tablet Edition for iPad since
July 2012.
Tablet Edition for iPad• Print Replica enhanced with interactive
features.• $34.99 in iTunes App Store• Entitlement: Free Access to print
subscribers paying full price ($34.97)• Subscribers who purchased their print
subscriptions at discount rate may
upgrade existing subscriptions through an advance renewal. Tablet entitlement then extended to remaining term on
servicing subscription
Print/Tablet Edition for iPad Bundle• $34.97 US• Tablet Edition access starts in real time
irrespective of print start issue. Expire synched.