evolve case study

evolve | case study

www.v-63.com

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today...tomorrow...together

contents

about evolve 3

what the Managing Director says 4

how we worked with evolve 5

in a nutshell | what we’ve done for evolve 6

new refreshed look | the corporate identity 7

the engagement experience

refreshed online presence 8

social media presence 10

not the World Cup 11

meeting real people 12

service 13

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| case study

evolve are communication specialists supplying and supporting many leading world class companies with their communications solutions, everything from mobile phones, fixed line systems, business broadband and IT services. They are also one of Vodafone’s top three partners in the UK and have regularly won top industry awards.

Founded in 1990, evolve have four office locations across the UK in Shoeburyness, London, Cambridge and Cardiff. www.evolve.co.uk

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“V63 have on two occasions provided an interim Head of Marketing service for us, and they have been instrumental in the re-branding of our business.

This has resulted in the completion of a number of key marketing projects for us, including the production of an engaging new web site - which has seen a dramatic increase in visits and on-line activity, training and mentoring new staff and a range of professional marketing collateral that has helped really up our game. V63 also wrote and designed our winning award submissions in the industry awards.”

Mark Gordon | Managing Director | evolve

how we worked with evolve

V63 on two occasions have provided an interim ‘Head of Marketing’ service for evolve. Practically, this has involved working between 2- 4 days a week for a period of up to 16 months and has covered the entire marketing mix.

With four offices throughout the UK the need for flexibility was paramount as was the need to provide a professional dedicated service. evolve already had a small marketing team based in Cardiff, which they had largely inherited through acquisition and a marketing assistant based in their Shoeburyness HQ

At the same time, the business needed to be re-focused away from the traditional mobile led proposition, to a fully encompassed communications solution provider providing consultancy, mobile, fixed line, unified communications and IT services.

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in a nutshell | what we’ve done for evolve

> marketing strategy and planning

> advertising

> award writing and submission |winning entry 2015 | runner up in 2014 | Mobile News Awards

> boxed deals

> brochures

> business cards and corporate stationery

> case studies and testimonials

> corporate clothing

> competitions

> corporate documentation

> data purchase and management

> email sign off and email marketing campaigns

> exhibitions and hospitality

> powerpoint and proposal templates and presentations

> new company logo, icons and imagery

> new company intranet

> new web site and full analytic forensics

> press adverts

> press releases and social media

> senior staff photography

> tag line and new branding corporate guidelines

> telemarketing management

> various marketing campaigns 6

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new refreshed look | the corporate identity

Between the times of V63 interim management, the evolve logo and brand identity had become diluted and confused. A series of acquisitions and changes in personnel had considerably weakened the identity and feel.

V63 took time to learn and establish where the brand was now and about the way the business wanted to go forward before presenting a fresh and innovative branding approach alongside a strategic marketing plan.

The move saw the business moving away from being mobile led to an all encompassing communications solution provider. V63 recommended the dropping of the ‘telecom’ from the logo, and segmenting the business into clearly defined areas. The ingenuity ‘lightbulb’ icon was designed to bring all the elements together and pictorially illustrate how the elements work together to give a ‘joined up communications’ approach.

V63 also came up with a new tag line for the business ‘today...tomorrow...together’. A complete collateral range

Including templates, proposals and presentations all followed.

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the engagement experience | refreshed on line presence

This past year at evolve has seen a vast improvement in the way they present themselves online. As a company conscious of brand and eager to maintain a reputation, V63 worked hard to increase their engagement online.

This has come through a combination of a new and rebranded website coupled with a more active social media presence. The company rebrand clearly aimed at showcasing the progression from a mobile service provider to a leading unified communications provider. www.evolve.co.uk

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the engagement experience |refreshed on line presence

V63 believes that the new website’s engaging and interesting interface reflects not only the quality of evolve’s service, but also the dedication to customer experience, highlighted through the site by being easy to navigate, attractive and informative.

Looking at the web site statistics, evolve have seen a 100% increase in web site visits over the last year and a 100% rise in searches for evolve.

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number of web sites visits has doubled over the last year

number of web sites searched for evolve has doubled over the last year

the engagement experience | social media presence

The evolve social media analytics speak for themselves, with our work primarily across both Twitter and LinkedIn paying dividends this year. At the beginning of 2014 evolve’s followers had grown by 68% from the previous year, and currently stands at a massive 206% increase moving into 2015.

The Sprout Social comparison reports also indicate that throughout the year evolve received higher engagement and influence percentages than any of their nearest competitors and regularly gained more followers and mentions.

evolve’s LinkedIn progression was a massive 357% increase from 2013 to the beginning of the year, which grew to an incredible 970% at the end of 2014. Considered the professionals social network, this growth is recognition of the high levels of service evolve offer and the time V63 put in to engaging with evolve’s customers.

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“we want to be the first point of call for customers wanting quality reliable information” Paul Nocivelli | Head of Sales

the engagement experience | not the world cup

V63 came up with a highly innovative and creative campaign for the 2014 World Cup. The Word, one of evolve’s daughter companies, had for several years been sponsoring the Welsh FA League Cup, which was known as ‘The Word Cup’.

V63 came up with using this piggybacking on ‘The 2014 World Cup’, banking on the fact that people would read it as a ‘World Cup’ campaign, making it incredibly high profile. A series of football related postcards, emails, web and email banners were produced, with supporting brochure material were produced. The campaign was also supported by a telemarketing agency, who followed the mailings with telephone calls.

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the engagement experience | meeting real people

Exhibitions were something that evolve had only dipped their toes in previously. V63 designed and produced a number of pop up display stands for use by the sales teams and in addition produced a fully kitted out shell stand scheme.

V63 even came up with a show stopping helium balloon, making the stand the focal point for a number of national exhibitions.

Hospitality is a tool that is often not organised properly. V63 produced a six page DL style template which ‘personalised’ the hospitality and event experience, meaning guests felt more special and looked after.

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“V63 have been a truly innovative and creative marketing outfit. They get the bigger picture too...and understand what’s needed and how that needs to be measured. Then they simply roll their sleeves up and do the job. ”

Funsho Salawu | Service Director

evolve case study

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