Webbdagarna

Evolutionr Webbdesign

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Varfr r vi hr?

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Trafik Resultat

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Your website is a leaky bucket

The perfect storm

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+ 10-20%

+

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The old paradigm:

Half the money I spend on advertising is wasted.

The trouble is - I don't know which half.

John Wannamaker

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The new paradigm:

You know exactly what you get from each (digital)

advertising dollar spent.

The trouble is - You can't spend any more without

losing more money.

John Ekman

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Conversion Rate Optimization is born

Conversion Jam x 5 Conversion Manager x 150

ver 500 projekt 19 anstllda

Det har hnt mycket sedan starten.

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Skryt-bilden

Media E-handel B2C B2B

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Evolutionr webbdesign

Mnga sm vinster som leder till STORA resultat

12Photo: Shutterstock

S hr ska det knnas

S hr ska vi koppla ihop detS hr ska vi skruva in det

S hr ska vi koppla ihop detSom ofta blir s hr

S hr ska det funka

17Photo: Shutterstock

Photo: Wikimedia Commons

Sug lite mindre

Conversion happens in the brain of the customer, not in Google Analytics

Andr Morys

Inifrn och ut

Thank you Oli Gardner

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http://www.fanpop.com/clubs/disney-princess/images/36571769/title/walt-disney-fan-art-queen-elsa-photo

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PASSWORDS MUST CONTAIN AT LEAST SIX CHARACTERS

MICKEYMINNIEGOOFYPLUTOSNOWWHITEMOWGLIDUMBO

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50%

Tappers and Listeners

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Standford 1990 Elisabeth Newton

2%

The curse of knowledge

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Mentala modeller

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Mindf*k

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Speaking of Mindf*ks

Lets do a redesign -

Shall we?

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We just love Big Bang Theory

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1. Byta CMS 2. Infra Responsiv design 3. Integrera med bakomliggande system 4. Flera sprk 5. Ny Varumrkesprofil 6. Knns s. r 2000

Ml med redesign

Varfr?

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Om ett projekt inte drivs av era affrsml, s kommer pverkan p affrsmlen att vara cirka.

0

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We are truly awesome

Join now

Some inward looking boastful text no human-like life form could ever be arm-twisted into actually reading

We are truly awesome

The valley of suck

The horror

We need a redesign -

AGAIN!

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Vilket knark r vi beroende av? &

Vilken medicin kan vi ordinera i stllet?

Evolutionr design

& testning

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Rory Sutherland

Every Company should have a Director of Details with unlimited influence and almost no budget

TED.COM : Sweat the small stuff

CaseSkandia barn-frskring

250%

Case Spotify

Premium

Premium trial for US market Hg Dropoff rate

Originalversionen

Du mste lmna ditt kreditkort fr at starta din - 30 day free trial

VARFR?

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Input till hypoteser

Det gjordes en kort exit survey, long form surveys och anvndningstester

Den vanligaste invndningen var:

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I dont want to leave my credit card details for something that is free!

Hypotes:Ge beskaren A reason why

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We only use this to verify your account, you won't be charged anything for your trial

We need this just in case you decide to stay Premium after your free month

We need this because our music deals only allow free trials for users that are credit card or PayPal holders

A

B

C

Resultatet

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Original

We only use this to verify

Blame the record companies

In case you decide to stay

Case Whiteaway

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Ute Kraus - Wikimedia Commons,

Tre saker:

1. Ni suger - Erknn det 2. Var besatta med att frst era kunder 3. Sug inte mer n ni behver

- Evolutionr webbdesign 4. Always be testing

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conversionista.se/WD2016

http://conversionista.se/WD2016

Bonus slides

Ibland gr det fel.

Eller?

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Du mste vlja storlek

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