The Evolution of Online ServicesQiqoChat Virtual Brown BagJune 16, 2015

Moira Edwards, MS, CAE

PURPOSE

To consider how associations have evolved to use technology for innovative online services, and how you can too!

NECESSARY

MOVE TO THE NEXT LEVEL

STARTING SMALL USING CURRENT TOOLS

• Municipalities write ordinances

GETTING TO MEDIUMUSING AVAILABLE TOOLS

• Municipalities write ordinances

• Associations provide data

Data Book

• Photo of printed data book

Data Book

• AAMC list of data reports

Data Book

• Dynamic Benchmarking

• Tableau

GOING BIGCUSTOM DEVELOPMENT

• Municipalities write ordinances

• Associations provide data• Contractors make bids

• Municipalities write ordinances

• Associations provide data• Contractors make bids• School boards have

meetings

Who has Harnessed Technology?

• Municipalities write ordinances

• Associations provide data• Contractors make bids• School boards have

meetings• Professional schools

receive applications

And the X factor is?

WHATPEOPLEDO

WHAT OTHER FEATURES?

CUSTOMIZED

NON-COMMERCIAL

CONTROL

CENTRALIZED ________ SERVICE

CENTRALIZED APPLICATION SERVICE

CENTRALIZED BIDDING SERVICE

CENTRALIZED DOCUMENT SERVICE

CENTRALIZED ________ SERVICE

COME UP WITH THREE SERVICES YOUR MEMBERS MIGHT USE

Watch them in Action

What technology have they already developed?

What are their Pain Points?

HOW MIGHT WE…?

Secret phrase top innovators use, according to HBR:

bit.ly/HowMightWe

• What do they do?• What do they help each other do?• What are they vocal about?• What might they do better together?• What technology are they already using?• How might you … improve what they do?

What’s your association’s service?

QUESTIONS?

COME UP WITH THREE SERVICES YOUR MEMBERS MIGHT USE

SHARE YOUR IDEA?

MAKING IT A REALITY

Set a Goal, not a Measure

LISTEN to EVERYONE

Gather LOTS of Data

Conduct Rigorous Evaluation

GOOD LUCK