<R>evolution Music Group

creating a student-centered record labelLebanon Valley College

Nick D'Angelo Deanna Berish Rachel Lightner Tyler Garrett Nikki Abbamont Jackie Massey

HISTORY:beginnings

Fall 2010

• After the yearly Music Industry Conference, newly re-branded as <R>evolution Music Conference, a group of students gathered to discuss the formation of a record label at LVC.

Spring 2011

• An independent study group consisting of Rachel Lightner ('12)

Nick D'Angelo ('12), and Jackie Massey ('11) began to meet and discuss the possibilities of a label.

• An Arnold Grant was awarded to the group to finance the research.

• Hosted a presentation in Blair for the music department

Fall 2011

• Group additions/ transformations

• During <R>evolution Music Conference '11 we discussed the label with industry professionals attending the conference

HISTORY:research

Fall 2011

• Group meetings every tuesday

• Analyzed the business models of existing college labelso AEEMP Records (Columbia College, Chicago)o Mad Dragon Records (Drexel University, Philadelphiao Gallatone Records (NYU, New York)

Spring 2012

• Hosted a dinner for select industry professionals at MMC

• Planned the Chicago research trip

• Planned the trip to the Cape May Music Conference

HISTORY: Travels

Spring 2012

• Hosted a dinner for select industry professionals at MMC

• Traveled to Chicago over spring break

• Traveled to the Cape May Music Conference

HISTORY: Travels

Chicago Research Trip Goal

• Meet with industry professionals and students from AEMMP Records

HISTORY: Travels

Chicago Research Trip: Day 1

• Met with Nan Warshaw (CEO, BloodShot Records) and

• Mark Panick (Released several albums with Fever/Enigma Records)

HISTORY: Travels

Chicago Research Trip: Day 2

• Dinner with LVC Alumni ('06) Vanessa Jones (Allied Live Entertainment/ Marketing Specialists)

HISTORY: Travels

Chicago Research Trip: Day 3

• Dinner with students from AEMMP Records (Columbia College)

• Observed one of their classes centered around the label

HISTORY: Travels

Cape May Music Conference

• Networked with industry professionals

• Discussed ideas/ feasibility of RMG

Board of Advisors

• Sherri Mullen: President, Rock Diva Publishing

• Rob Case: President, New Pants Publishing

• Nan Warshaw: CEO, BloodShot Records

Organizational StructureRMR

<R>evolutionMusicRecords

RMB

<R>evolution MusicBooking

RMC

<R>evolution Music

Conference

RMP

<R>evolutionMusic

Publishing

Organizational Structure: RMR

RMR

<R>evolution Music Records

<R>evamp

<R>everb<R>ev'd Up

Organizational Structure: RMR

RMR

<R>evolution Music Records

<R>evamp

Re-releasing classic recitals of the LVC Music Department.

Organizational Structure: RMR

RMR

<R>evolution Music Records

<R>ev'd Up

An artist or a band from campus is chosen to record an album and be developed through the label

Organizational Structure: RMR

RMR

<R>evolution Music Records

<R>everb

Campus bands will be given the opportunity to release albums, EP's, or compilations through the record label.

Yearly Cycle: RMR

Spring• Committee selects the bands to be on our record label. Of these bands we

select one to do additional marketing/ A + R support. Begin recording.

Summer• Bands will continue to record / go on

tour

Fall• Showcase our bands at RMC

Winter• Bands will record/ go on tour

Organizational Structure: RMP

RMR

<R>evolution Music Publishing

MBS 372

Licensing/ Pitching

Archives/ Music Catalogue

Organizational Structure: RMP

RMR

<R>evolution Music Publishing

MBS 372

By taking the Music Business course MBS 372 "Cash, Copyright, Contracts" students can gain an understanding of music publishing and copyright (3 credits, spring semester)

Organizational Structure: RMP

RMR

<R>evolution Music Publishing

Archives

Responsible for maintaining the archives of recorded student performances, as well as the masters for artists/bands on <R>ev'd Up

Organizational Structure: RMP

RMR

<R>evolution Music Publishing

Licensing/ Pitching

Responsible for licensing and placing written songs on student film/ tv projects at LVC and other institutions

Yearly Cycle: RMP

Spring• Introduced to new students taking MBS 372 "Cash Copyright, Contracts"• Selected students will continue to work with publishing for RMG• Newly acquired artists and songwriters will be signed for affiliations with

major PRO's

Summer Fall Winter• Seek out opportunities to use songs in film, tv, and other mediums where

royalties can be collected

Organizational Structure: RMC

RMR

<R>evolution Music Conference

• Plans and hosts the annual <R>evolution Music Conference at LVC

• Offered as a course MBS 179 "Music Business Colloquium" (1 credit, Fall Semester)

Yearly Cycle: RMC

Spring, Summer, Winter • Network and seek out industry professionals and alumni to attend the

conference as panelists

Fall • Plan and organize the conference• Host the conference the third weekend of November

Organizational Structure: RMB

RMR

<R>evolution Music Booking

• In charge of booking shows for bands• Organizing concerts and other live events• Networking with local colleges and promoting

bands through a college wide audience• Reaching out to community to promote local

music across Pennsylvania and beyond

Yearly Cycle: RMB

Spring• Get in contact with local colleges and venues• Set up future dates for shows of bands on label• Begin promoting shows• Set up shows between local colleges and their respective bands to open a

larger audience to all musical groups

Summer • Continue promoting shows• Follow band(s) to shows to sell merchandise and network with others

Fall • Continue booking and promoting shows as well as shows coinciding with

release dates

Winter• Review processes of previous year• Plan for upcoming semester

Questions raised from research

• Yearly continuity: Passing on the torch to the next generation

• What are the length of terms with artists?

• <R> Logo compatibility on the web

• How will the record label play out as a class?

<R>evolution Music Group

creating a student-centered record labelwith opportunities for any and ALL majors

<R>evolution Music Group

Promoting the best in musicfor all who enjoy it

Lebanon Valley CollegeNick D'Angelo Deanna Berish Rachel Lightner

Tyler Garrett Nicki Abbamont Jackie Massey