11M a y - J u n e

R e u b e nT o r e b e e k

L e a t t3 D F

G a e r n e &M i c h e l i n

T H E

F R E N C H I S S U E

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The world's biggest race is only a matter of weeks away.

PEAKSEASON

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CONTACTSNorth: Graham Moore 07791 944 138South West and Wales: Kelvin Lawton 07878 361 841South East: Paul Lasenby 07713 097 695Office: 0131 319 1444sales@hotlines-uk.com

May and June, peak season for bike shops across the UK. The World’s biggest race is only a matter of weeks away so we thought we would celebrate with some special offers to get you stocked up and ready for Tour fever in July. It was a long hard winter in the UK this year but the weather has well and truly broken now and Summer is in the air. We have included a brand focus on some of our great new products that we feel are too good to miss out on. Lapierre’s X-Flow 512, brand new Leatt 3DF armour and the stunning new Pro SL wheels from Sun Ringlé. Also in Evolution this month is an interview with Ruben Torenbeek R&D manager at GHOST bikes, will he give any hints on what is happening for 2014? You’ll have to read on to find out.... All the best, The Hotlines Team.

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C O N T E N T SI N T RO02/INTRODUCTIONWith the Tour De France only weeks away this edition of Evolution goes all Francophile. With new offers and this editions brand focus looking at Lapierre, Leatt and Sun Ringlé, see what May & June have in store for Hotlines.

O F F E RS05/OFFERS OVERVIEW

07/CratoniThe tour is coming so we've got some not to be missed offers on Cratoni road helmets

08/Deity&Manitou

09/Gaerne

10/Manitou&NukeproofFrame & Forks offers for those who love to go downhill

11/Michelin

12/Nema

13/SpankCheck out the latest selection of the new Ooz y range with some big margins on offer.

14/Ragley&Manitou

B R A N D F O C U S17/BRAND FOCUSThis month we chat with Ruben Torenbeek R&D Manager at Ghost bikes

C O N T E N T SC O N T E N T SC O N T E N T S

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C O N T E N T SP RO D U C T F O C U S19/PRODUCT FOCUS

21/Lapierre X-Flow 512This month in focus we take a look at one of Dijon's fi nest Pendbox driven trail beauties, the X-Flow 512.

23/Sun Ringlé Charger Pro SL

25/Leatt 3DF Body ArmourLeatt is renowned for world class body armour. With it's latest 3DF armour they have once again shown the competition how it's done. Keep your eyes peeled for some extra special offers!

SPONSOREDR I D E R27/SPONSORED RIDERWill Evans, Ghost Bikes latest signing talks to us about everything from his perfect day riding to his 'ugly' family (apparently).

STAFFER OF THE MONTH29/STAFFER OF THE MONTHSee who's been awarded the coveted prize this time around and fi nd out a little more about who it is you speak to at the other end of the line.

C O N T E N T SC O N T E N T SC O N T E N T S

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Buy any 10 helmets and receive a 50% margin and a 5 helmet pack FOC.

CRATONI TERRON

CRATONI C.BOLT

21 Air ventsRefl ectors

Clean Tex padsIncl. Clean Tex spare pads

Oversized air ventsTriple height adjustment

Foamed chin strapAir Channel Technology

Weight 200 gBag included

22 Air ventsRefl ectorsCoolmax padsIncl. Coolmax spare padsOversized air ventsTriple height adjustmentCarbon reinforcementFoamed chin strap with rubber fi nishStrap didivers for easy handlingWeight 250 g

RRP £159.99

RRP£79.99

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PURCHASE THE DEITY CRYPTKEEPER & THE MANITOU CIRCUS EXPERT FOR ONLY £349.99

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RRP FRAME & FORK £749.98

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Receive a 45% margin when you Take 10 or more pairs of Gaerne road shoes. Just in time for the Tour De France. POS also supplied.

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> CARBON G.CHRONO < weight: 275 grams _made in Italy

> CARBON G.CHRONORRP £299.99

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Purchase the new Manitou Dorado Expert & a Nukeproof Scalp frame together for just

£999.99

www.nukeproof.com

RRP £899.99

RRP £1299.99

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GET A PAIR OF THE MICHELIN PRO 4 SERVICE COURSE FOR ONLY £33.99

RRP: £39.99

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Spend £200 on the 2013 Nema trail kit

and a receive a whopping 50% margin.

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Spend £200 on the 2013 Nema trail kit

and a receive a whopping 50% margin. margin.

Searcher ShortsRRP: £54.99

Jewel ShortsRRP: £49.99

Pusher JerseyRRP: £31.99

Buzz JerseyRRP: £27.99

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GET UP TO A 50% MARGIN ON THE NEW SPANK OOZY RANGE:

OOZY BARRRP £49.99

OOZY STEMRRP £54.99

OOZY WHEELSRRP £359.99

(BARS 45%)

(STEMS 50%)

(WHEELS 35%)

MBUK Most Wanted

MBUK Value Award

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MBUK Most Wanted

MBUK Value Award

Get a Ragley Big Wig & Manitou Tower Pro fork for the Bargain

price of £349.29

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In focus this month is Ghost bikes. Ruben Torenbeek R&D Manager talks about what goes on behind closed doors at Ghost and what they have in store for the 2014 season.

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RUBEN TOREN-

BEEKR & D

M a n a g e r a t G H O S T

RUBEN RUBEN RUBEN RUBEN

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Name?

Job Title?

What does your job involve?

Place of residence?

Years working at GHOST?

Favourite GHOST product?

GHOST have released Ei equipped bikes this year. That �s quite a coup for the brand. What are your views on the Ei system?

GHOST has a reputation in the UK for really impressive suspension performance, how do you test and achieve such good performance?

Although we are only a few months in to 2013, eyes are already looking forward to 2014. Is there anything

special we should be looking for?

This month we catch up with Ruben Torenbeek, R&D Manager at Ghost.

Ruby Riot, or wait, Ruben Torenbeek.

Product manager full suspension.

It’s mainly about creating the concepts of our bikes, so it involves market knowledge, trend watching and communication. In the end it’s getting the whole bike together and making sure that the work of all the involved departments is getting together.

I’m actually a dutch-guy, but moved to Waldsassen in Germany near to the headquarter.

Just over 2 years now.

Hard to say, I really love my HTX29 and AMR Plus, but if I had to choose it would be my DH bike.

I think we all at Ghost are proud to have the E:i Shock after the long development time, the feedback is great and in the company it’s quite a battle who can have an E:i bike for the weekend haha.

That’s great to hear, we spent a lot of time and eff ort on our suspension. I think the key for us is that we all ride bikes ourselves a lot, that closes the gap between the theory in the R&D and the feeling on the track. For example Adam Stasek, pro 4X and DH racer is also working part-time in our R&D department, it really helps a lot.

So do we! Well I really cannot say much, but what I can say is that we have never had so much fun on the trails around Waldsassen as we had in the last 4 months, even though we had a lot of snow... it rocks ;)Thank you guys, also to all the dealers out there, we appreciate your work in the UK and look forward to see you this summer on the Eurobike! Cheers!

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We take a look at Lapierre’s

Pendbox driven X-Flow, the latest

wheels from Sun Ringlé & the

new 3DF armour from Leatt.

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With the launch of X-FLOW in 2012, LAPIERRE made the news by adapting its new PENDBOX technology to a trail bike for the fi rst time. The Lapierre X-Flow is the ideal UK trail bike with 120mm of rear travel coupled with a 130mm fork.

For 2013, the X-Flow geometry has been tweaked to provide more V ERSATILIT Y, EFFICIENC Y, and riding enjoyment thanks to a longer cockpit, a 130mm fork, 12x142 THRU-A XLE, and better rider positioning (shorter stem and 710 mm handlebar).

The X-Flow 512 pictured here off ers a fantastic price/spec ratio with EASTON EA 70 components, SRAM X9 and a CARBON front triangle. A FOX 32 Fit Performance tapered fork and MAV IC CROSSTRAIL wheels fi nish off this package at £2699.99

2222

ST (CM)TT (mm)

HASA

RC (MM)HT (MM)BB (MM)

S41

56067.574

4281100

L4961067.574

428140

0

M45

59067.574

428120

0

XL53

64067.574

428160

0

F r a m e :S h o c k a b s o r b e r :

F o r k :H e a d s e t :

B o t t o m B r a c k e t :C r a n k s e t :

S t e m :S e a t p o s t :

H a n d l e b a r :F r o n t d e r a i l l e u r :R e a r d e r a i l l e u r :

B r a k e s :S h i f t e r s :

S a d d l e :W h e e l :

c a s s e t t e :T y r e s :

W e i g h t :S i z e :

P r i c e :

X- F L O W 5 1 2 C a r b o n / A l l o y S u p e r l i t e P e n d B o x � 1 2 0 m mF O X F l o a t C T D B V LV P e r f o r m a n c eF O X 3 2 F l o a t 1 3 0 C T D F i t P e r f o r m a n c e 1 5 Q R T a p e r e dP T- F 1 1 T a p e r e d 1 1 / 8 -1 . 5 � �i n c l u d e d w i t h c r a n k s e tS RAM S1000 P res s F i t 22x33x44 10 S p eedEASTON EA70 6° � 31 .8 S izes - S , M :75mm. S izes - L , XL :90mmE A S T O N E A 7 0 3 1 . 6 x 3 5 0 m mL A P I E R R E N i c o V o u i l l o z S i g n a t u r e 3 1 . 8 x 2 0 x 7 1 0 m mS R A M X 7 3 x 1 0 S 3 4 4 D u a l P u lS R A M X 9 L o n g C a g e G r e e nF O R M U L A R XS R A M T r i g g e r X 7 3 x 1 0 S p e e dS D G D u s t e r C R - M O L P C u s t o m B l a c k / G r e e nM A V I C N e w C r o s s t r a i lS H I M A N O H G 6 2 1 1 x 3 6 1 0 s p e e dM I C H E L I N W i l d R a c e � R A d v a n c e d1 1 . 9 K gS - M - L - X L£ 2 , 6 9 9 , 9 9

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SunRinglé recently launched two very exciting new wheelsets in the BlackFlag Pro SL and the Charger Pro SL. These

flagship wheelsets, available in 26”, 27.5” and 29” feature all new taller rim profiles for increased strength and stiffness as well as new lighter hubs with 50% quicker engagement. The package is finished off with bladed spokes. The rims come equipped with Stans Bead Socket technology for simple and effective tubeless set up and the wheels come supplied with end caps to fit all popular axle standards and even spare spokes.

These new wheels come in at incredibly low weights of just 1450g for the 26” BlackFlag Pro SL and 1550g for the Charger Pro SL.We have the first few sets out on test with MBR and MBUK magazines so keep your eyes peeled for reviews coming soon!

Sun Ringlés All-Mountain

Pro Charger SL wheelset weights in

at a svelte 1550g

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Charger Pro SL

Black Flag

Pro SL

Product Specs:• Stan’s NoTubes™ BST Technology (w/Rim Tape)• 23mm Rim Width• 26”/27.5” (NEW)/29er• Premium, Cartridge Bearing, Straight-Pull Hubs• Quick Release, QR15, 20mm Thru-Axle Front Axle Options (All end caps included)• Quick Release, 135×12, 142×12 Rear Axle Options (12mm axle end caps sold separately)• Wheelsmith Bladed Spokes• Wheelsmith Alloy Nipples• 24/24 (28 / 28 for 29er) Hole Count• Cro-Moly Skewers• 26”-1450g, 27.5”-1545g, 29er-1600g Colours: Black/White/Red. Bike Type: XC, Trail

Product Specs:• Stan’s NoTubes™ BST Technology (w/Rim Tape)• 27mm Rim Width• 26”/27.5” (NEW) /29er• Premium, Cartridge Bearing, Straight-Pull Hubs• Quick Release, QR15, 20mm Thru-Axle Front Axle Options (All end caps included)• Quick Release, 135×12, 142×12 Rear Axle Options (12mm axle end caps sold separately)• Wheelsmith Bladed Spokes• Wheelsmith Alloy Nipples• 24/24 (28 / 28 for 29er) Hole Count• Cro-Moly Skewers• 26”-1550g, 27.5”-1650g, 29er-1700gColours: Black, White. Bike Type: Trail, All-Mountain

RRP£799.99

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Purveyors of safety,

Leatt set new

standards in bike

armour standards.

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Purchase £250 worth of 3DF armour & receive a free set of elbow

& knee pads worth over £90!

- O F F E R -

Neck brace wonder brand Leatt released their new range of 3DF body armour in 2013. Leatt have approached body armour design in exactly the same way as their award winning neck braces, absolute priority on functionality, fi t and safety.

In typical Leatt fashion rather than meeting minimum safety standards they have pushed the boundaries and produced perhaps the most protective range of body armour ever seen for mountain biking. The body protector featured below for example meets CE level 2 for both the chest and back protectors which requires that a maximum of just 12KN can be transferred through the armour in anvil tests opposed to 24KN for CE level 1 certifi ed armour. This means the Leatt 3DF back and chest plates transmit 50% less force to the body in an impact than standard CE Level 1 protectors.

The Leatt 3DF armour range includes a full body protector, chest and back protector, elbow and knee pads. Items are also available in junior sizes.

Hotlines have the full 3DF armour range in stock now.

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Sponsored Rider

GHOST Bikes

Name? Will Evans

Nationality? British (Cornish)

Date Of Birth? 06/10/84

Family? Ugly

Lives? Truro (Cornwall)

Speaks? Rubbish

Started Racing? 2001

Hobbies? Surfi ng, eating

Likes? All things sport, food and chilling with friends

Memories? Schaldming world cups & and achieving my goals

Goals? Have fun and give it 100%

How do you feel about your new deal with Ghost? Stoked, such quality thought out bikes that make it easy to go fast!

Other Sponsors? IXS, Spank, High 5 nutrition and Maloja

Describe a perfect day riding? Downhill in the morning (on ski lifts), a good lunch, hardtail drifting/ 4x track in the afternoon fi nished off with a cold beer and bar-b on the beach, all at 23 degrees. (I don’t want too much).

Will Evans

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STAFFER OF THE MONTH

Steve Larking, Sales & Tech Support

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" B a sic a l ly if i t ’s fa s t, s t e e p, a b i t l oose a nd I f e e l l ik e I ’m jus t on t he

e dge of b inning i t a n y mome n t, I ’l l e n jo y i t.”

Name? Steve Larking (Sales Steve, not Warranty Steve)

Age? 25 years young

Job Title? Sales and Tech Support

What do you actually do? I look after our dealer network processing orders, providing technical support and generally answering any questions dealers or consumers call the office with.

Years riding? 10

Favourite trail? Locally it has to be some of the more natural trails in and around Innerleithen in the borders. Farther afield, I’ve never ridden anything as

fun as some of the trails the Trans Provence route follows through the south of France. Basically if it’s fast, steep, a bit loose and I feel like I’m just on the edge of binning it any moment, I’ll enjoy it.

Bikes? Lapierre Zesty 414, Ragley Piglet.

You have a reputation in the office as being a bit of a shredder and a long history riding hardtails, any comment? The old adage that starting out on a hardtail will make you a better rider is definitely true. I crashed my brains out riding my first proper DH bike. So I sold that, and spent the next few years racing on a hardtail and learnt to

ride properly. I’ve yet to find a track I couldn’t ride on the hardtail but have to concede that my new Zesty is A LOT of fun.

What are your aims for 2013? Ride lots, get fitter, quicker and maybe enter a few races. I’d like to ride somewhere new at least once a month as well if I can.

Favourite Hotlines product? I’ve been really impressed with what I’ve seen of the Spank Oozy range of products, and hopefully a stem, handlebar and wheelset should be fitted to my bike by the time this newsletter hits your inbox.