everything you need to know before attending - ubminformation.advanstar.com/rs/460-eur-469/images/ny...
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EverythingYouNeedtoKnowBeforeAttendingNYWomen’sFebruaryMarket
CelesteBoehmVPofRetail
DanielleLicataVPofCoterie
MercedesGonzalezFounder
SharonBarbosaSalesManager,Footwear
• Themostcomprehensivecontemporarywomen’sfashionmarketplaceinNYC• OnlyhappenstwiceayearinNYC,inFebruaryandSeptember• OneBadge.AllShows.• 1Marketplaceconsistingof7shows
NYWomen’sFebruaryMarketplace
NYWomen'sinFebruaryisanelevatedfashionshowcasecomprisingofsevenuniqueshows.Thismarketplacefeaturesthemostsought-aftercontemporaryandprogressivedesigners
andbrandsinwomen’sapparel,footwearandaccessories.
WhyNYWomen’sisYourMostValuableShoppingResource
• OurNYWomen’sMarketsarethemostefficientwaytomeetallyourbuyingneeds
• Accessthelatesttrendsfreshofftherunwayafterfashionweek
• Getabroadoverviewofthemarket,allinoneplace,inashortperiodoftime
• Viewvendorlinesmerchandisedineasytonavigateneighborhoods
• Networkwiththebestintheindustry
• Formvaluablemarketingpartnerships
• Workwithexistingvendors&findnewones
• Formvaluablemarketingpartnerships
THESHOWS
MarketplaceOverview
*ClickbelowtopreviewdetailedfloorplansofalllevelsoftheJavits Centerhttp://womensfeb17.mapyourshow.com/7_0/floorplan/index.cfm?hallID=&selectedBooth=
LEVEL3Coterie
*ClickbelowtoviewLevel3floorplanhttp://womensfeb17.mapyourshow.com/7_0/floorplan/index.cfm?hallID=S&CFID=9051891&CFTOKEN=2bc8d4ff8eadeb6b-6E5F9E3C-982A-2787-1FF2BC42FEDAC78F
LEVEL4Evening@Coterie
*ClickbelowtoviewLevel4floorplanhttp://womensfeb17.mapyourshow.com/7_0/floorplan/index.cfm?hallID=SS&CFID=9051891&CFTOKEN=2bc8d4ff8eadeb6b-6E5F9E3C-982A-2787-1FF2BC42FEDAC78F
Not-to-MissBrands
• Paul&JoeSister• Grey– JasonWu• Closed• JacquieAiche• VSP• Dita
CoterieThepremierglobalmarketplacethatbridgeswomen'sapparelandaccessoriesdesignerstotheinternational'who’swho'ofretailers.Coteriebuildsexclusiveshoppingexperiencesfromthegroundupsothatdesignersandbuyerscancreatesynergiesthatfueltheirbusinessesyear-round.
TMRWAdvancedcontemporarylinesandemergingdesignerswithglobalperspective
Footwear@CoterieLuxury&designerfootwearforwomen.Topbrands:Sigerson Morrison,Kennel&Schmenger.
TheCoterieExperience
TheCoterieExperiencewillbetheon-siteblendingofthediverseCoteriebrandrosterthroughcuratedstorytelling,usingcontent,media,merchandisingandnewtechnologies.
Merchandisingtogetherproductandcontentisthefutureofglobalretail.
Thegoalistocreateacustomerexperienceforourattendeesthatsparksconversation,creativityandabroaderdialogueforengagingtheendcustomer.
LEVEL1EDIT,STITCH,SoleCommerce,Moda,AccessoriesTheShow &Fame
(TheRetailerCafé&EVOLVESeminarsarealsolocatedonLevel1)
*ClickbelowtoviewLevel1floorplanhttp://womensfeb17.mapyourshow.com/7_0/floorplan/index.cfm?hallID=N&CFID=9051891&CFTOKEN=2bc8d4ff8eadeb6b-6E5F9E3C-982A-2787-1FF2BC42FEDAC78F
Not-to-MissBrands
• 289BYSARAGIUNTI• AnnetteGortz• KimoraLeeSimmons• AudenJewelry• Blood+Honey• ElisabethFranchi
AcarefullyeditedtradeshowwithanadvancedapproachtopresentingrecognizedandemergingdesignersintheAdvancedContemporaryandLuxurywomen’smarkets.Thismeticulouslycraftedshowcombinessophisticatedamenitieswithaclearlyeditedpresentationofemergingtrendsanddirectionalproduct,tocreateamarketexperiencethatfarsurpassesthestatusquo.
ClicktoViewEDITFall/Winter2017LookBookhttp://information.advanstar.com/rs/460-EUR-469/images/EDIT_LookBook_FallWinter17.PDF
Not-to-MissBrands
• RonenChen• FASHIONLINK• E.VictorGabriel• KellyMarie• LaurenVidal• Ritva Falls
Theshowforfocusedandrefinedready-to-weardesigners.Itscarefullymerchandisedfloorshowcasestherightmixofcontemporary,sportswear,lifestyleandinternationalbrands.STITCHprovidestheshoppingexperiencethatbothretailersanddesignershaveaskedforbydeliveringaglobal,vibrantmarketplacethatwillcontinuetoevolveaccordingtotheindustry’sneeds.
Not-to-MissBrands
• VinceCamuto• Schutz• Seychelles• Gola• SteveMadden• AllBlack
SOLECOMMERCEisawomen’sandjuniorsfootwearandaccessoryeventwhichcoincideswithNYFW. ServingasagatewaytotheU.S.,SoleCommerceprovidesfootwearbrandsaccesstothecountry’slargestconcentrationofwomen’sreadytowearretailersontheEasternSeaboard.
SoleCommerceBrandBook:http://solecommercebrandbook.com/
Not-to-MissBrands
• COA• FlashGeo• IntiWara• Aggel• DinoGaspari• ForestLilly
Anupscaletradeeventprovidingaconcisemixofcarefullyjuriedmoderncontemporaryready-to-wearcollectionsandshowcasessomeofthemostdesirednamesintheindustrytoday.Ourmissionistoprovidedesignersandretailerswithaninspiringandenjoyableplacetoconductbusinessandnetwork.
Not-to-MissBrands
• Azucar• Fornia• MissCircle• TheFreeYoga• JBDdenim• FRNCH
ThepremierJunior/YoungContemporaryeventwhereretailersdiscoverthebestqualitystylesatgreatmargins.Footwearflourishesontheshowfloortocompletetheseason’smust-havelooksinthisone-stopshoppingenvironment.Fun,freshandexciting—thisisashowfulloffastfashionandcooltrends.
Not-to-MissBrands
• OliviaDar• PureNY• Shariff Designs• RebelDesigns• Butik Showroom• Privee Showroom
Avibrantcollectionofaccessoriesandthego-toeventtodiscoverclassicandtrend-drivenbrandsandnewandemerginghigh-enddesigners.Exhibitingbrandsconductbusinesswiththeircustomersandnewprospectsfromaroundtheglobeinarefinedandupbeatenvironment,whilegivingretailerstheopportunitytodiscovereverythingfromthelateststylestoupdatedclassics.
SHOWINFO&ON-SITEHAPPENINGS
ShowInfo
http://www.ubmfashion.com
Transportation
TransportationCont.
*Clickbelowforparkingcouponhttps://mpsparking.com/view_special_coupon?coupon=109
On-SiteRetailerAmenities
ComplimentaryBreakfast&Lunch
Breakfast:8:30am&Lunch:12:00pm
Don'tshoptillyoudrop!UBMFashionprovidesbreakfastandlunchtoretailers&exhibitorsinitscafeduringdesignatedhoursonshowdays.Avarietyofotherfoodoptionsareavailableonsiteforpurchase.
ExclusiveHotelDealsonTopNYCHotels
*Clickbelowtoviewallhoteloptions&reserveyourroom.https://compass.onpeak.com/e/73NYF17
We'venegotiatedtraveldiscountsandsecuredalimitednumberofreduced-ratehotelroomstomakeyourtriptoNewYorkaffordable. ThroughthetravelexpertsatonPeak,roomsatthegroupratearelimitedandavailableonafirstcome,first-servebasis.
MyShowPlanner
DIGITAL&INTERACTIVESHOWPLANNINGTOOLTO:• NAVIGATEALLLEVELSOFTHEJAVITSCENTER• PREVIEWFLOORPLANSOFALL7SHOWS• VIEWCOMPREHENSIVEEXHIBITOR&BRANDLISTS• SEARCHBYEXHIBITOR/SHOW/CATEGORY/KEYWORD/BOOTH#
*ClickbelowtoaccessMyShowPlannermaps&exhibitorlistshttp://womensfeb17.mapyourshow.com/7_0/floorplan/index.cfm?hallID=&selectedBooth=
SeeWhyBuyersLoveBeingShopTheFloorInsiders
Streamlineyourbuyingandplanning,year-roundwithShopTheFloor.
• Connecttothemostexclusivebrandsandupcomingdesigners• Browsemust-havestylesandseasonaltrendsonline,anytime• Downloadcustomlinesheets andsharewishlistsandmerchandisingideaswithyourteam• Informyourbuys,andgetinspiredfrommust-readtrendreportsandretailcollaborations
Loginwiththeemailaddressyouusedtoregisterfortheshow,createacomplimentaryaccountandstartconnecting!
ToCreateYourFreeBuyerAccountonShopTheFloor visithttp://www.shopthefloor.com/buyers
New!TheFashionSnoopsteamwillexecutealivecurationfeaturingwomenswearbrandsexhibitingattheNewYorkwomen'smarket.ThecuratedlookswillbeshotintheShopTheFLoor photostudioandfeaturedaspartoftheAutumn/Winter2017trendsonthewebsite.
FINDUSON-SITEATNYWOMEN’SFEBRUARYINTHESHOPTHEFLOORPHOTOSTUDIOINFAME
You’reinvitedtoattendourveryfirstEVOLVEbyUBMFashioneducationalevent,RetailintheDigitalEraSessionswithL2.Thesenewgroundbreakingseminarswillconnectyoutothemostinfluentialthoughtleadersinretail.Whetheryou’renew
tofashionorestablishedintheindustry,you’llwalkawaywithinvaluableinformation&actionabletipsthatwillhelpyoutakeyourbusinesstothenextlevel.
Toattendtheseminars,youmustberegisteredforNYWomen'sFebruary.
ComplimentaryWorld-ClassSeminarsTuesday,February28&Wednesday,March1
PRE-SHOWPREP
PreparefortheShow
1. Makenotesonyourbestsellingstyles&bestsellingbrands.• Ifyouareanewstore,makealistofbrandsandstylesyoufeelareimportanttoyourstore
2. Reviewyourmerchandisesell-thruandbestsellingsizes.
3. Holdameetingwithyourstafffortheiropinions,recommendations,andfeedback.
4. Spendtimetalkingtoyourcustomeraboutwhattheywouldliketoseeinyourstore.
5. Readuponthedifferentfashionmagazinesforupcomingtrendsandtearoutsheetsonitemsthatcatchyoureye.
6. Bealeader,notafollower!Knowwhatishappeningandsellinginyourareabydoingyourhomework!Shopthelocalcompetitionmakingnotesonpricepointsandbrandnames.
7. PlanyourO.T.B.(opentobuy)
8. Registeronlineearly formarketinfoevenifyouarenotpositiveyoucanmakeittotheshow.
9. Planyourworkshopsonceyoureceivethemarketinfofromearlyregistration.
10. GetfamiliarwithMyShowPlannerinordertoplanandnavigatetheshow
PackingList
1. Besuretoregisteronlineearly.Thewebsitehasalistofdocumentsneededtoregister.
2. Dressprofessionally!RealizethatweareintheFashionIndustry,andpeopledojudgeyoubywhatyouarewearing.
3. Projections,OTB,andbudgetbyproductcategorymappedout.
4. Businesscards:Besureyourbusinesscardsareprofessionalandgrammaticallycorrect.Yourstorewillbejudgedbythelevelofprofessionalismofyourbusinesscard.Keepbusinesscardswithyouevenduringsocialevent.
5. Notebook,ministaplertostaplecardstoordersheetsorcardsintoyournotebook,pens,andacalculator.Keepinganotebookofbusinesscardsandtakingnotesisthebestwaytostayorganizedandmakenotesforfuturepurchasesorvendorsyou’dliketokeepaneyeon.
6. DoNOTbringalargetotebagorrollerbagforlinesheets.Thiswilljustweighyoudown.Instead,besuretoaskvendorsfordigitallinesheets,andmakeanoteinyournotebookonwhowillbesendingyouwhat.
7. Cellphoneandcharger.
8. Laptopforcheckingforworkingordersatnight,andbalancingyourbudget.Mosthotelshaveabusinesscenterthatyoucanchecke-mailsaswell.
DURINGTHESHOW
TipsforShoppingNYWomen’s
• START EARLY!!!!• Use the show planner or pick up the official show directory to map out your day. • Walk row by row, floor by floor. You never know what you may find. • If you see a busy booth, ask what time would be good for you to come back. • Network! Build a group of market friends that you can have lunch or dinner with and
share experiences. • Set a goal of visiting 10 new vendors per market. • Wear comfortable shoes.
BuyerTips
• Familiarizeyourselfwithretaillingo• Planyourordersandtrynottocancelthem(haveyourOTBready)• It’sagoodideatowriteyourordersatthetimeofyourvisit.However,itisbesttomarkallorderswith“holdforconfirmation”.Confirmyourorderwiththevendorwithin1week.
• Takeaphotoofwhatyoubuy.Thismakesiteasiertorememberyourbuysandtosharewithyourstaff.Justremembertoaskthevendorfirst!
• Don’tbuyonlybecauseofpriceorbrandname• Don’tforget!Youarethebuyer- Don’tletanyonesellyousomethingthatisnotrightforyourstore
Youarealwaysbuyingthreeseasonsatthesametime.• Startofaseason,45%ofO.T.B• Inseason,35%ofO.T.B• Atonceorimmediates,20%
Usethismoneytobuymarginbuilders
WhentoBuy&HowMuch
OpentoBuy(OTB)
Open to Buy Planner
Month Jan Feb March April
EventClearance Sale Bring a Friend
Spring preview Earth Day
Holiday
Chinese New Year Easter
Passover
Buy for Preview Fall Fall I Summer Fall II
Cancel Date 12/15 1/30 2/15 3/30
On Hand Inv 10,000
Projected Sales 45,000
On Order 5,000
Retail Dollar On the floor short/over 30,000
Margin Avg. MU 2.3
OTBat cost this is what you can buy 13,043
Departments
OpentoBuybyDepartment
March April May June JulyDepartments
45% Related Separates
*9% L/S Knit Tops (sweaters)
28% S/S Knit Tops
8% L/S Woven Tops
*5% S/S Woven Tops
*15% Skirts
5% Jackets/Blazers
*18% Dresses
*12% Pants
100%
25% Sportswear
30% Knit tops
20% Dresses
15% Jeans
10% Pants
12% Shorts
13% Skirts
100%
QuestionstoAsktheVendor
• CanItakealookatthecollection?Youneedtomakesurethecollectionisforyoubeforeyouaskanythingelse.
• Canyougivemeanideaofyourpricepoints?• Whatisyourcanceldate?Youneedtobeabletoplanwhenthegoodsarecomingin.• Whatisthestartdate?Donotacceptgoodsfromthevendora/r (asready)- youdon’twantValentine’sDay
goodsinOctober.• Whatareyourterms?Areyoufactored? Thisisapolitewasofaskinghowyouwillbepayingforthegoods.
Usuallyyouwillbepayingbycreditcardterms.• Wheredoyoushipfrom?• Doyouhaveatoncegoods?• Whatisyoursizerun&howdotheycomepacked?• Whatisyouropeningorder?• Isthisthebestyoucando?
POST-SHOWFOLLOWUP
PostShowTips
• Makesureyouhavereceiveddigitallinesheetsfromvendorsyourequestedalinesheetfrom
• Reviewpicturesandorderswithyoursalesteam
• Gothroughandedityourorders.Eliminateanythingthat:• Isastylerepeatedbytwodifferentvendors(justpickone)• Thingsthatdon’tfitthebudget• Thingsthatyoudon’tthinkwillnecessarilysell
• Reviewordertomakesurethedeliverydatesarecorrect
• Confirmyourorders
• Saveallordersyoudonotconfirmjustincasesomeonecannotshipyou.Besuretofiletheseordersbycanceldate.
• Besuretofollowuponordersyouhaveplaced.Makesurethingsareontime,shippingisinorder,andtherearenocomplications
ConnectwiththeUBMFashionRetailEngagementTeam
MischaTeichgraeberRetailCoordinator
FootwearP:310-857-7454
Questionsabouttheshow?Areyouanewstore&needassistance?
Wantsuggestionsonwhichbrandstomeetwith?
[email protected]+1(310)857- 7316
KatelinJohnsonRetailManager
Women’sP:310-857-7429
SusanChenetzRetailManager
Women’sP:310-857-7609
KarenGreenberg-BuddRetailCoordinator
Women’sP:212-951-3305
SandyShapiroRetailCoordinator
Women’sP:310-857-7605
CelesteBoehmVPRetail
UBMFashionP:310-857-7310
GailOutcaltRetailManager
Women’sP:310-857-7311
KeepinTouch
MercedesGonzalesGlobalPurchasingCompaniesP:2124144001F:21241431561133Broadway,Suite908NewYork,NY10010
Don’t miss GPC’s Retail Intensive, March 1st during New York Women’s.
Visitourwebsiteformoreinformation:http://www.globalpurchasinggroup.com/
@mercedesgpc
@nyfashionbuyer
@globalpurchasingcompanies
THANKYOU!
IfyouarenotyetregisteredforNYWomen’sFebruary,pleasevisit…
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