Everything (almost) You Need to Know About Social Media, But Think You Are:

Too OldToo Busy

Too Technically-Challengedto ask…

Presented by Lisa TrankOne Purpose PR & Communications

May 13, 2009

Social Media

• “The secret of social media is that it is not about you, your product or your story. It’s about

creating value for the communities that happen to include you. If you want to make a positive

impact, forget about what you can get from social media, and start thinking about what you can

contribute. Funnily enough, the more value you create for the community, the more value they

will create for you.” -- Tim O’Reilly, O’Reilly Media

Social Media Glossary (care of Wikipedia)

• Blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

• Facebook is a free-access social networking where users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and update them with messages. The website's name refers to the paper facebooks depicting members of a campus community give to incoming students, faculty, and staff as a way to get to know other people on campus.

• Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. The service is free to use over the Internet, but using SMS may incur phone service provider fees.

• LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of May 2009, it had more than 39 million registered users, spanning 170 industries.

• MySpace is a social networking website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults.

Others you might come across…• reddit (also Reddit) is a social news

website on which users can post links to content on the Internet. Other users may then vote the posted links up or down, causing them to become more or less prominent on the Reddit home page.

• Delicious is social bookmarking site and a property of Yahoo! Allows users to quickly store, organize (by tags) and share favorite web pages. You can also subscribe to RSS feeds of other users and share a page specifically with another user.

• Digg is a place for people to discover, share and recommend content from anywhere on the web.

• Google Reader is a Web-based aggregator, capable of reading Atom and RSS feeds online or offline.

• RSS Feed (most commonly translated as "Really Simple Syndication") is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites

• FriendFeed is a real-time feed aggregator that consolidates the updates from social media and social networking websites, social bookmarking websites, blogs and micro-blogging updates. Makes content on the Web more relevant and useful by using your existing social network as a tool for discovering interesting information. Users can be an individual, business or organization.

• StumbleUpon is an Internet community that allows its users to discover and rate Web pages, photos, and videos. It is a personalized recommendation engine which uses peer and social-networking principles.

Did You Know Facts about Generation-I…T-t-talking about OUR g-g-generation…

• Advanced Research Projects Agency, known as ARPA, created in February 1958 to regain a technological lead against the USSR.

• U.S. Air Force recommends packet switching (as opposed to circuit switching) to make a network that is highly robust and survivable. After much work, what would become the ARPANET were interconnected between UCLA and SRI (later SRI International) in Menlo Park, California, on October 29, 1969. The ARPANET was one of the "eve" networks of today's Internet.

• The opening of the network to commercial interests began in 1988.• Although the basic applications and guidelines that make the Internet

possible had existed for almost two decades, the network did not gain a public face until the 1990s.

Bill Gates was born October 28, 1955 founded in 1975

Steve Jobs was born February 24, 1955 founded in 1976

launched in 1996 launched in 2003 launched in 2003 launched in 2006

What’s NEXT for our generation????

Now that you know what social media is, how do you use it?

How to Monitor Your Social Media Presence in 10 Minutes a Day

by Rebecca Corliss (HubSpot.com)

5 Easy (and Free!) Steps:

• Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time.

• If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all.

• 1) Check Twitter for chatter about your company (2 minutes): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader. Do this by clicking the little RSS icon after you complete a search. Now, ongoing search results will be sent to your reader.

• 2) Scan Google Alerts (1.5 minutes): Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!

• 3) Check Facebook stats (1 minute): Visit your Company Page's Facebook Insights. This can be found by clicking "more" under the page's main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.

• 4) Answer Industry-related LinkedIn questions (3 minutes): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website.

• 5) Use Google Reader to check Flickr, Delicious, Digg and others (2.5 minutes): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!

• Do each task in the morning when you start work, and you should be good to go.

Social Media and you• Mindful networking: – Relational and research-based networking– Build on existing relationships– Get the information on the community/ies you want to

engage in• Building Lists– Current lists that reflect today’s constantly changing

employee and personnel base• Personal Branding– Be in charge of your personal brand and know what others

are saying about you, your business, product or services

In case that wasn’t enough to convince you…

• Time Management:– If properly managed, social media tools can save

you time and energy• Budget-minded:– IT’s FREE

• Staying competitive in a down economy:– Everyone in business, arts, organizations is utilizing

these tools– Stay on top of the trends, information, people

AND…because social media is here to stay!

About Lisa TrankOne Purpose PR & Communications

• Lisa Trank is the owner of One Purpose PR & Communications, a sustainable message and public and social media relations consulting firm based in Longmont. Lisa has developed and led integrated and holistic public relations and grassroots marketing campaigns for such projects as the Spirituality in Education Conference with His Holiness the Dalai Lama at Naropa University, the films "What The Bleep Do We Know?," "The 11th Hour," "Peaceful Warrior," "The Real Dirt on Farmer John," "Illusion," "Side Effect," as well as for the Boulder Jewish Community Center, the Kabbalah Centre and Tees for Change. She maintains two active blogs, is a member of Ladies Who Launch, Boulder Media Women and is very active on Twitter, Facebook and LinkedIn. She loves working with women in business, entrepreneurs and socially-minded organizations.

Thank you and have fun!

www.onepurposepr.comltrank@onepurposepr.com