Everything You Need to Know About Content Marketing

Webinar Information

• This is being recorded, and the video will be uploaded to

our website afterwards.

• This is an interactive webinar, so it is OK to ask questions

during the presentation.

• At the end of the webinar, we will have 10-15 minutes of

Q&A, so any questions you ask will be answered then.

• Launched in April 2002

• Seattle’s largest independent search marketing firm

• SEM, SEO, Web Design/Dev, Marketing Automation

• $30m in managed media/yr

• Servicing clients across all verticals and revenue models

About Point It

So, What Is Content Marketing?

Why – How – What

http://bit.ly/WhyHowWhat

Potential Content Formats

• Blog Posts

• Infographics

• Images

• Audio/Podcasts

• Interviews

• Video

• Websites

• Web Pages

• Tools

• Events

It’s not about virality

Quality > Quantity

Content Marketing + Well Executed = Holy Grail

Know Your Assets

• Wheelbarrow

• Cloak

• Giant

• Genius

• Semi-crazy sword-wielding fatherless Spaniard

Who’s Your Audience?

Where are they?

Define Success

Who Can Succeed With Content Marketing?

ANYONE Yes, even you over there, with the boring niche.

http://www.RedBullStratos.com/

http://www.DollarShaveClub.com/

http://www.WillItBlend.com/

http://www.OldSpice.com/

http://www.GoPro.com/

http://www.SEOmoz.com/MozCation

http://www.Mandloys.com/ContentMarketing/

http://RCS.SeerInteractive.com/Money/

http://www.BigFishGames.com/Blog/Game-Chic/

http://www.REI.com/Share/REI-Infographics.html

http://www.quicksprout.com/the-advanced-guide-to-seo/

http://www.TheShortCutts.com/

http://www.Ableskills.co.uk/Plumbing-Heroes/

Build – Measure – Learn

How to Spread Your Content

Use Ads to Support Content Marketing

• StumbleUpon Ads

• LinkedIn Ads

• Facebook Ads

• Display Networks

• Google AdWords

• Bing Ads

• Twitter Ads

• Retargeting

If you don’t build it…

…they WON’T come.

Q&A Time! Ask Away

http://www.pointit.com/resources/webinars-whitepapers/

Sam McRoberts

Director of SEO

SamM@PointIt.com

@Sams_Antics

Tyler Tanigawa

Sr. Client Manager

TylerT@PointIt.com

@TylerTanigawa