everypost webinar "strategies for curating content"
DESCRIPTION
30 years ago, information was scarce and time was plentiful. The internet has reversed this equation. Society has little free time and an overabundance of information impossible of processing. For that, you need to adopt habits and tools to sort content and to better capitalize on the redistribution of information. Curating quality content is one of the prestigious challenges addressed by brands to improve audience engagement. Speaker: Jorge Heili Heili is Media Manager in Everypost and partner at Dos al Cubo. Former director of Infobae.com (Argentina), former director of CadenaSER.com (Spain), consultant specializing in digital media, with working experience in 7 countries. University Professor of "Digital Journalism and Cybercultures" in UAI.TRANSCRIPT
STRATEGIES FOR CURATING CONTENT
#ContentRemix
1980More time
Less content
2010Less time∞ content
#ContentRemix
450,000 tweets
70,000 photos on Instagram
210,000 photos on Facebook
6 articles on Wikipedia
4,700,000 blog posts
100 hours of video on YouTube
570 new web sites
204,000,000 e-mails
One minute on the web
#ContentRemix
INFOXICATION
#ContentRemix
#ContentRemix
CONTENT CURATION
#ContentRemix
#ContentRemix
• For your blog
• As means of communication
• To write a book
• For business
¿WHAT’S IT FOR?
• To search for a job
• To learn
• To gain an audience
• To be a digital star
#ContentRemix
Support has gone mobile
Consumption has become fragmented
Brevity has become value
NEW PARADIGMS
#ContentRemix
1.Content
2.Reliable sources
3.Filter
4.Grouping
5.Distribution
CURATION PROCESS
#ContentRemix
“CONTENT IS KING,DISTRIBUTION IS THE QUEEN”
#ContentRemix
CONTENT CURATION SERVICES
Everypost
Scoop.it
GetPrismatic
Paper.li
Hootsuite
Feedly
Netvibes
Menéame
Storify
Evernote
Bufer
Collex
Stumble Upon
#ContentRemix
AUTOMATICaggregation
PERSONALIZED feeds
MANAGEMENT publishing
TYPES OF TOOLS
#ContentRemix
HOW TO CREATE A WORK PLAN?
#ContentRemix
Define objectives
Select tools
Search for sources and categorize them
ORGANIZE YOUR HOURS
Segment your audience per social network
Add value to content
CREATE YOUR OWN CONTENT
#ContentRemix
CONTENT CURATION IS AN OPPORTUNITY FOR A
SPECIALIZATION
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FIVE IDEAS FOR YOUR STRATEGY
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1- FIND ORIGINAL SOURCES
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2- ANALYZE AUDIENCES
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3- PRACTICE WITH TITLES
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4- FIND YOUR STYLE
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5- MAKE IT SIMPLE AND HAVE PATIENCE
#ContentRemix
THANK YOU VERY MUCH!
@jorgeheili@everypost