everyone wins: crowdsourcing games and museums
DESCRIPTION
Museums are seeking new ways to attract and engage audiences in a crowded digital landscape with a lot of competition for online time and attention. Games allow a fresh approach to museum interpretation and learning with the potential to reach large, traditionally hard-to-reach audiences. Player participation can also be harnessed to create benefits for museums and their audiences through games that help provide improve the quality of collection data, while encouraging a new type of audience engagement.TRANSCRIPT
![Page 1: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/1.jpg)
Everyone wins: crowdsourcing games and museums
Everyone wins: crowdsourcing games and museums
Slides at http://www.slideshare.net/miaridge/Mia Ridge, Open University
@mia_outhttp://openobjects.blogspot.com
Museum Next, Edinburgh, May 26-27, 2011
Slides at http://www.slideshare.net/miaridge/Mia Ridge, Open University
@mia_outhttp://openobjects.blogspot.com
Museum Next, Edinburgh, May 26-27, 2011
![Page 2: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/2.jpg)
Getting to epic win
![Page 3: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/3.jpg)
First, some definitions
a magic circle
(but puppies aren't very good at casual games like Solitaire or Angry Birds and they're hopeless at metadata games like Pictionary)
![Page 4: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/4.jpg)
Anxiety
Boredom
Skills0 ∞
∞
flow channel
'flow'
![Page 5: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/5.jpg)
Skills0 ∞
∞
flow channel
'flow'
• clear goal• immediate feedback
on the success of actions
• good match between skills and challenges.
![Page 6: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/6.jpg)
Gamification?Beware pointsification: Beware pointsification:
“taking the thing that is “taking the thing that is least essential to games least essential to games and representing it as and representing it as the core of the the core of the experience”experience”
““a short-term sugar rush a short-term sugar rush of engagement of engagement followed by a crash”followed by a crash”
““emphasizes the shallow, emphasizes the shallow, dumb, non-interesting dumb, non-interesting tasks, and it decreases tasks, and it decreases motivation for motivation for interesting tasks that interesting tasks that might be intrinsically might be intrinsically motivated.”motivated.”
![Page 7: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/7.jpg)
Museum metadata games - 'difficult' objects:technical, near-duplicate, poorly catalogued
or scantily digitised
'toy' model steam engines, Powerhouse Museum
![Page 8: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/8.jpg)
On the way to epic win
![Page 9: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/9.jpg)
Mind the (semantic) gap…
Why does he look sad?
Because the ordinary reader can’t tell why this object is significant
(It’s a model of a giant sun dial built in India in the 1720s; the largest stone observatory in the world)
![Page 10: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/10.jpg)
…we can fix the gap…
Did you know? Pictures of cats with captions added are called 'lolcats'. This is a cute picture of a cat, but as it has no caption, it's not a lolcat.
Find other records tagged with: kitten, keyboard, laptop, bedroom, cute
added content
![Page 11: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/11.jpg)
...but that’s expensive
![Page 12: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/12.jpg)
…so get the public to help
![Page 13: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/13.jpg)
…crowdsourcing works
galaxy zoo zooinverse has 425,000 volunteers #beyond2011 yesterday via web, alastairdunning
![Page 14: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/14.jpg)
![Page 15: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/15.jpg)
…games for crowdsourcing
e.g. correcting OCR for libraries with DigitalKoot, Finland, one month after launch: 'over 2 million individual tasks, totalling 100,000 minutes, or 1,700 hours, of work'; Games with a purpose, 2008: 50 million verified tags
![Page 16: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/16.jpg)
…games for crowdsourcing
20 million people in the UK play casual games; 250 million people play social games
![Page 17: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/17.jpg)
One Facebook status update asking for players:
180 turns (176 tagging turns, 4 fact turns), 1179
tags and 4 facts about 145 objects from 26 players in c.
6 hours
(avg 10 minutes and over 8 pages per visit)
![Page 18: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/18.jpg)
Games - participation engines for crowdsourcing
• 'magic circle' helps get people playing
• good game mechanics motivate on-going play
![Page 19: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/19.jpg)
Games - participation engines for crowdsourcing
• tailor tasks and rewards to your data needs
• design for specific player skills, motivation, types of fun
• validate procrastination
careful design reduces the risk of disasters or 'accidents'
![Page 20: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/20.jpg)
invoke the magic circle
make participating instant and easy
clear task
![Page 21: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/21.jpg)
Active engagement• Players enjoy the
objects• Close, active viewing• Curiosity and 'just
one more'• Learning• Leaving a trace
![Page 22: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/22.jpg)
Potential game 'atoms' for crowdsourcing
• Tagging• Debunking• Recording a personal
story• Linking • Stating preferences • Categorising• Creative responses
![Page 23: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/23.jpg)
Ok, so far so good, but what about…?
![Page 24: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/24.jpg)
Create an ecosystem of games
• Engage a wider range of players• Simple games help clean and test
data for use in other games• Validate and rate specialist content
from complex tasks• Be creative - e.g. crowdsource the
matching of activities to objects
![Page 25: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/25.jpg)
Problems?
![Page 26: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/26.jpg)
Make a game for each problem
![Page 27: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/27.jpg)
More win?
![Page 28: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/28.jpg)
• Design easy, feel-good tasks to get started
• Help players acquire, test and master new skills
• Fun is personal - iterative playtests with real people
![Page 29: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/29.jpg)
Skills0 ∞
∞
flow channel
Anxiety
Boredom
The possibility of failure makes it interesting
![Page 30: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/30.jpg)
Still not perfect?
![Page 31: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/31.jpg)
Keep experimenting
![Page 32: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/32.jpg)
…and share what you learn FTW
![Page 33: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/33.jpg)
Everyone wins!
Crowdsourcing games are:•fun•engaging•productive
•Players learn new information and skills•Museums can learn from players
![Page 34: Everyone wins: crowdsourcing games and museums](https://reader033.vdocuments.site/reader033/viewer/2022051111/555a25fad8b42a900d8b4852/html5/thumbnails/34.jpg)
Thank you!
Mia Ridge, Open University@mia_outGames: http://museumgam.es Blog: http://openobjects.blogspot.com
Yay, new content!