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Everybody loves Promotional Pens!A business gift is meant to promote a product or service, strengthening its reputation among customers (both existing and prospective). There are thousands of advertising ideas to attract visitors to your brand but nothing comes as useful and economical as personalized pens.

For decades, American firms have dedicated a fair amount of their marketing budgets for imprinting their logo on advertising pens. For example, a newly opened trucking company in Nevada imprinted their logo on pens and gave them away to all visitors, thus building a strong rapport with their customer base.

Why are promotional pens so popular?

The biggest factor in favor of pens as giveaways is the cost involved. All you have to do is spend a few marketing dollars and you will get a bulk order of pen supplies that will provide for a long-lasting advertising campaign.

You will find a pen to suit all kinds of budgets. Whether you are looking for pens priced below $1 or those at a higher price range, there is a pen for you!

A choice of variety like no other

Business pens are available in a variety of colors, shapes and sizes. Pens from Bic® are frequently sought by buyers looking to add a branded touch to their marketing campaigns.

They are long-lasting!

Most logo pens can write for miles, ensuring that your recipients use them long after the marketing campaign is over. Moreover, these pens can be used again with refills after the ink gets over, ensuring that you have a marketing campaign that goes on and on.

They get noticed easily!

If the pens you choose to give away are high in quality and looks, your customers will get attached to them and carry them around wherever they go. Those around will also notice them as well and your brand will get the attention it deserves.

Are you still thinking about which product you should go for? Lose no sleep over it and put your faith in the power of pens. Whether your recipient works in a corporate company, an educational institution or

a retail store, he will find pens extremely handy. Head over to Promo Direct and explore the different range of promotional pens on offer. Choose one that complements your logo best and share your logo artwork so that it can be imprinted on the pen.

Distribute these pens among your cherished customers and employees – let them use these pens to take your branding to the next level.

About Promo Direct

Promo Direct (www.promodirect.com) was formed in 1991 by Dave Sarro, an Internet-based entrepreneur focusing on promotional products. The company has earned an enviable reputation for delivering quality business giveaways to a diverse range of companies. If you are looking for advertising pens, then Promo Direct is the place to be!

Summary: This article explains why pens are popular among companies as corporate gifts.

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