What is Evernote

CaptureMultiple forms of information

OrganizeNotes, notebooks, tags

ShareVia Facebook, Twitter, email, url

SearchBy keyword, title, tag

SyncBetween multiple devices

Ways to Capture

• Keyboard• Camera• Mic / Recorder• Clipboard• Web clipper• Email• Twitter, Google Reader …

Native App

Web App/Clipper

• Note• Web clip• File• Image• Audio• Video

…

Blog & Knowledge Base

Evernote Trunk – Ecosystem Store

http://www.evernote.com/about/trunk/

Evernote Hello – Contacts with Context

Evernote Food – Relive Memorable Meals

Snap / Clip

FastEver Snap

Duet Browser

BookNote

Sketch

EverPaint

Skitch

Skitch

Tapping into Multiple Horizontals / Verticals

Education

AudioMark

Peek

StudyBlue

Reader

AP Mobile

Bible Reader

Clearly

Food

Food

Contacts

Hello

Card Manager

Call Trunk Web

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Pad

iPho

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Hardware Integration

Scans document directly into Evernote

Record everything you hear & write with Evernote

Create digital ink note / annotate images into Evernote

Technology

• MySQL– ACID properties vital for synchronization– Data partition

• ~1billion notes + 2billion resource files partitioned into 20 million data sets (1 set/user) 20million users

– Indexing System• Search beyond text into media (image, PDF, digital ink …)

• Self-run Infrastructure (no-hosting)– Debian64 IX System (AMD)

Free vs. PremiumFree Premium Group

Ad Yes No

Monthly fee 0 $5 $3.75 – 2~99 users$2.5 – 100+ users

Monthly upload 60MB 1GB

Single Note size ? 50MB

Advanced features • Fast image recognition• iOS / Android offline notebook• Collaboration

…Quota 100,000 notes

250 notebooks

Observations

• Cross platform UE – similar but not the same– Not necessary “exactly” same– Customize / optimize for platform

• Focus Verticals– Education, Entrepreneur, Food, GTD / Productivity