1-2 November 20151-2 November 2015

The Scandinavian Business Event for Healthy Living,Natural Beauty,Nutrition and Self Care

TRADE ONLY

EVENT

Generate new business this year and getyour products in front of thousands of keynatural and organic buyers...

Natural Products Scandinavia is the only dedicated Nordic tradeshow for natural living, health, nutrition, selfcare, beauty, skincareand the food and drink industries. The show attracts thousands ofvisiting distributors, wholesalers, retailers and buyers who come tosee a vibrant showcase of exhibitors not just from the Nordicregion but from around the world.

The show has doubled in size since its launch in 2012, with over350 exhibitors expected to showcase their products this year. Andas the award-winning show grows in popularity across the world,so does the visitors numbers - increasing by 77% since the showwas launched.

2014 event in numbers...

Who visits the show?Key trade only buyers attended from leading healthstores, pharmacy chains, wholesalers, distributors,importers, exporters, online retailers, independentretailers and supermarkets visited the show last year,including companies such as:

• Dansk Supermarked • Life • Lidl Sverige• Matas A/S • Coop Trading A/S • ICA Sverige AB • Kronansapotek • Hälsokraft • Apoteksgruppen • Apoteket AB • Waitrose

What they came to see...

INTRODUCTION

Zoe Lacey-Cooper tel +44 (0)1273 645141 email zlacey@divcom.co.uk www.naturalproductsscandinavia.com

310 exhibitors from 37 individual countries

3,558 attendees visited from 51 individual countries (13% increase on visitors from last year)

81% of attendees influenced or authorised purchasing decisions

59% of visiting companies spend between €35K to more than €5million a year on organic and natural products

43% of visitors were looking for natural and organic beauty andskincare products

47% of visitors were looking for vitamins, supplements and sportnutrition products

37% of visitors were looking for vegan products

Dedicated to all things Natural!

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On average €147 is spent a year perperson on naturally healthy food in theNordic Countries in 2013*

The Nordic health and wellnesscategory is worth €12.1 billion*

The global allergen-free, organic andhealthy food markets will push throughthe $1 trillion (€770m) mark for the firsttime in 2017*

The retail value of natural and healthfoods in the Nordic countries will growby 8% which amounts to €300 million

Sales of natural and organic beautyproducts around the world arepredicted to reach around €11 billionby 2015, with many brands focusing onnew distribution channels – and exportmarkets like Scandinavia – to maintainthat growth**

Sales of the natural cosmetics marketare nearly at €24 Billion globally, theyincreased by 10.6% in 2013

Experiencing double-digit growth since2008, the natural personal care markethas seen a compound annual growthrate (CAGR) of 11.3% over the last fiveyears and is projected to post anincrease of 9.2% to reach €36 billion in2018. ***

* Euromonitor International ** Organic Monitor *** Kline Group

WHY EXHIBIT

We are thrilled with theturnout – the quality ofvisitors has been great!”B&P HANDELSKOMPAGNI AB, SWEDEN

The perfect platform tolaunch new productsinto the industry. We’vebeen really impressed bythe calibre of visitors.”FUTMED LTD, FINLAND

If you are looking to find natural and organic distributors andretailers both from the Nordic region and on an internationallevel too, then Natural Products Scandinavia provides the perfectbusiness platform. But don’t take our word for it...

The Scandinavian region is known throughout the world for itscommitment to clean living, natural health and consumption of organicfood, making it one of the fastest growing and most exciting marketsto be part of!

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EXHIBITOR CASE STUDY:

Only Natural Products first exhibited at the initial show launch in 2012. Theywanted to increase business in Sweden and they were mainly looking to meet newdistributors and retailers. After exhibiting in 2012, not only did they meet aSwedish distributor but they had a choice of three! And it didn’t stop there –directly after Natural Products Scandinavia, theysigned up distributors in other countries tooincluding Finland, Denmark and Iceland. They cameback for a second year and were delighted to meetLife Europe (the leading health store chain inSweden). Now after just a few years they havedistributors in all of the Nordic countries andsupply one of the biggest health stores. All thisfrom exhibiting at the show!

Why Exhibit at Natural Products Scandinavia?

Nordic Natural Market Overview

1-2 November 2015

Natural Products Scandinavia andthe Nordic Organic Food Fair are co-located side by side over the same two days - providing the perfectplatform for both natural and organicsectors to network, grow theirbusiness and see what’s new in the market.

Although co-located, both events have their ownindividual identity and branding. Both shows havecustomised visitor and exhibitor marketing campaigns,in multiple languages, ensuring a qualified anddedicated audience for each event. Onsite, separateentrances, theatres, coloured carpets and brandingdistinguish the events - and visitors can easily visit bothshows without the need to reproduce their visitor pass.

Health & Nutrition Exhibitors: Leading manufacturers and suppliers ofnutritional supplements, herbal remedies, sports nutritionand natural healthcare products.

Visitors: Independent and multiple health stores,wholesalers and distributors, importers and exporters andnutritionists.

Natural BeautyExhibitors: Leading manufacturers and suppliers of personalcare, skincare, haircare, cosmetics, bodycare, suncare,mineral, Fairtrade, organic, vegan, ethical, male groomingplus many more regional and international exhibitors.

Visitors: Multiple beauty retail chains, supermarkets anddepartment stores, beauty importers and exporters, beautywholesalers and distributors and beauty salons.

Natural LivingExhibitors: Leading manufacturers and suppliers ofsustainable living products, eco-household products,clothing and textiles, sustainable, ethical and green livingproducts.

Visitors: Buyers from throughout the retail spectrum,including health stores, pharmacies and drug stores andsupermarkets and department stores.

Health FoodExhibitors: A wide collection of delicious and healthy foodand drink suppliers of special diet / free from, organic,Fairtrade, baby and children, vegetarian and vegan andfunctional food and drink.

Visitors: Independent, specialist and multiple food retailers,supermarkets and department stores, wholesalers anddistributors, food importers and exporters, restaurants,hotels and contract caterers.

The Perfect Partnership...

1-2 November 2015

HOW THE DIFFERENT SHOW ZONES WORK

The New Product Showcase, iswhere exhibitors will be

showcasing their latest productlaunches. Visitors can vote for their

favourite products in one of thenine categories. At the end of the

first day, winners will be announcedat the Innovation Awards.

With the show doubling in size, we have more features, moreinnovation and more visitors planned for the 2015 edition...

Join us at the end of day one tocelebrate The Innovation Awards! Taking placeover a glass of organic champagne - the winnersof the awards will be celebrated and recognisedfor great innovation and outstanding products inthis diverse market place.

An Inspirational wall where visitors andexhibitors will be able to comment on theexciting world of natural and organic!

A new feature in 2014,the Workshop Zone will onceagain feature informal workshop trainingsessions hosted by various different associationsand exhibiting companies to give themdedicated time with show visitors.

The Nordic Self-Care Education Programmewill once again take place in the NaturalTheatre and will bring together leading industryspeakers who will cover a wide range of topicsincluding innovation and product development,market overview, exporting and importingchallenges and understanding the health industryin the Nordic region.

Visitors will be inspired and entertained by hislive cookery demonstrations and latest recipesusing all organic produce from around the show.

SHOW FEATURES

Now in its forth year, look at what we haveplanned for the exciting next instalment...

What a show...

Corner stands and Premium positions +10%

How you present your stand and engage withpotential customers during the show, are allcrucial elements of maximising your investmentand getting the best out of your exhibition.

Along with various options on packages, we provide a whole host ofadditional FREE marketing and PR services that will help you create areal buzz and make you stand out. In addition to this look out forsome fantastic sponsorship opportunities available!

Stand package: Include:Walls, name board, carpet,lighting, electricity andtable & 2 chairs

It’s amazing what a bit of creativity can do! – these are allstand package stands:

Dressed for Success!

Stand Packages

Stand Option Cost per square metre:

Full stand package €360

Space only package €330(Available to companies taking

12sqm or more)

Creative Exhibiting Ideas:

Make your stand eye catching and haveyour wooden walls painted from as little as €35 per panel – 1m x 2.5m

You can hire out some great furniture andshelves from our onsite contractors – they have a catalogue full of ideas!

Want to add some nature to your stand? –you can also hire out plants and flowers

You can bring your own banners, stickersand posters to brighten up the walls

You can change the colour of the carpet orhave different flooring for an additionalcharge, starting from €10 per square metre

Need local contacts for prints, stickers,etc.? Let us know!

We offer two main stand choices:

Space only package: Gives you the opportunity to design andbuild your stand yourself (minimum size is 12sqm)

Full stand package: A hassle-free package including the standbuild, walls, name board, electricity, lighting, table and chairs

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Rates and Packages

We sourced advice from the experts in the exhibition business andasked them for their tips to have a cracking show.

What we can do for you...Please use us! – We have a dedicated marketing team who are here to help,for example: • VIP Invitation postcards and visitor brochure • “See us at the

show” logo to use on your website, email signatures and newsletters • Eventbanner – with a link taking people straight to the registration page for the show •Email Invitations – to send to your existing customer base.

What you can do...Send us your press releases: Do you have a new product or brand that youwant to shout about? – then send us your press release. We can put them in

our newsletters to our visitor database, include the press release in the showwebsite and even pass it over to The Natural Products magazine to mention.

It’s not just about being at the show! – Make sure you are telling all theimportant people that you will be there. Send out VIP invites, email them,

add details to your email signature, call up new and existing clients to arrangemeetings at the show. If you don’t, there is no guarantee that the people you wantto meet will come to your stand!

Go crazy on social media – Tweet about it, post pictures on Instagram,create a buzz on Facebook and Google+. Integrate it with your blog and your

website - #NPS15.

Be Seen! – A good stand design helps deliver your exhibition objectives. Youcan do some very creative things with a stand package. A little tip... A big

winner at trade shows is that people love to get interactive with plasma screens!

Train your staff – 80% of the success of your stand is down to your staff, sotrain them. Use approachable people who know and can speak confidently

about your business. Make sure they are fully briefed and understand why they arethere – to raise awareness and generate good quality leads.

Don’t – Use a mobile, eat on the stand, sit down, have your back to the aisle,have a messy stand or have cheap tacky giveaways.

Record! – You must record and classify all your leads. The more quality leadsyou leave with, the higher your chances of winning big business!

Follow-up – If you don’t follow-up your leads, why on earth would you botherto spend all that money to go to the exhibition in the first place? You would

be amazed how many exhibitors don’t bother to follow-up their leads! Make sureyou follow-up all your leads at least six times after the show.

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This exhibition wasabsolutely fantastic. We will start selling inSweden within a weekafter the show. We willalso be selling in theUK, Iceland andPortugal. . This is thebest exhibition I haveever participated in.Great organisation andsuper quality visitors.So a brilliantexhibition.”ENGHOLM NDS NUTRITION LTD, UNITED KINGDOM

We exhibited to findsupermarkets andlarge distributors inScandinavia and wemet them at the show.Visitors knew whatthey were looking forand our discussionswere very focused. Theshow has a very niceatmosphere and aprofessional approach.We look forward tocoming back in 2015.” HEALTH LINK, CZECH REPUBLIC

Svensk Egenvard havesupported the event fromits launch in 2012.Since that time NaturalProducts Scandinaviahas become a crucial partthe natural and organicproducts industry andthis is where theScandinavian industrymeets.”SVENSK EGENVÅRD, SWEDEN

Once again we have hadanother fantasticresponse to our brandwith Nordic retailers atthe show. It is a greatopportunity for us tomeet face-to-face with somany people within theindustry and talkdirectly about our brand.Natural ProductsScandinavia will be anintegral part of ourcontinued growth andexpansion.”DINSUNDHED.NET APS. DENMARK

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Excellent Industry FeedbackTop tips for exhibiting success

We offer flexible solutions for associations,embassies, trade promotion agencies and otherorganisations to bring their members to thisdedicated trade only event.

KRAV develop organic standards andpromote the KRAV-label in Sweden. Theypromote the show to members and industrycontacts, in addition to supporting the show.

The market is a profitable and growing area for natural and organicproducts in both the public and private sector, and we offer companiesaccess to all those key buyers who can make those important buyingdecisions. We can provide advice and suggestions on location andpavilion stand layouts, we also offer sales and marketing support and wecan create dedicated packages to suit your needs.

As the pavillion organiser they are given 4sqm free of charge to have aspace on the pavillion so they can meet new potential clients and havemeetings with other industry relations during the exhibition.

Sales Manager, Johan Cejie, KRAV Sweden said “The fair attractsexhibitors from areas far away, and makes the show work well for sourcing.A key point for this show is that it targets the Nordic region, which alsomakes the show more effective; we know exactly what market we areselling to.” “One of our KRAV pavilion exhibitors actually got two largeorders within 24 hours after the fair closed – which is superb!”

Sales support Marketing collaboration

PR support Customised sales and marketing material

Customised email campaigns Social media support

Pavilions

Options

How we can work together

Case Study

Space Only: we provide you with a suitable stand location and you design and build your own pavilionalong with your members

Shell Scheme Packages booked in advance: You book and take full control of the pavilion spaceincluding how it is divided up for your members. We build the full pavilion stand for you using thestandard stand package, which includes walls, name boards, electricity, lighting, table and chairs. Youorganise and sell on the individual pavilion stands to your members.

Shell Scheme Packages with sales support: We work as a partnership to sell stands on your pavilion,we will rely on you for member details for us to contact your members and create marketing support.

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Previous Pavilions

KRAV Sweden

Organic Denmark

AgrarmarketingMecklenburg-Vorpommern(Germany)

The Soil Association (UK)

EXTENDA Trade Agency ForAndalusia

Agramarkt Austria Marketing

The Foreign Trade Chamberof Bosnia and Herzegovina

Organised by

UK office – 1st Floor, Nile House, Nile Street, Brighton BN1 1HWNordic office – Nordenskiöldsgatan 13, S - 211 19 Malmö, Sweden

Who’s who at the show...

Anne Seeberg – Event ManagerTel: +44 (0)1273 645124Email: aseeberg@divcom.co.uk

Eva Ellis – Sales ExecutiveTel: +44 (0)1273 645110Email: eellis@divcom.co.uk

Lars Larsson – Nordic ManagerTel: +46 (0)70 2661170Email: llarsson@divcom.co.uk

Fiona Allen – Marketing ManagerTel: +44 (0)1273 645147Email: fallen@divcom.co.uk

Caroline Bissell – Marketing ManagerTel: +44 (0)1273 645159Email: cbissell@divcom.co.uk

Emma-Louise Jones – Head of PRTel: +44 (0)1273 645134Email: ejones@divcom.co.uk

Stand SalesFor all information on stand sales,sponsorship, the theatres and workshopzone.

MarketingFor anything marketing and promotionrelated – You can order VIP invites,postcards, show logo, website banner, etc.

Helen Trott – Operations ManagerTel: +44 (0)1273 645122Email: htrott@divcom.co.uk

Sophie Pink – Operations ExecutiveTel: +44 (0)1273 645154Email: sophiepink@divcom.co.uk

OperationsOperations organise the logistics of theshow and all the health and safety forms.They will send you your online exhibitorsmanual 3-4 months prior to the show.

Malmö Mäss-Service AB – Li MellbergTel: +46 (0)406 42 99 26Email: li@mass-service.se

Services at the venueMalmö Mäss-Service AB are our onsite venuecontractors. They build the stands, provideall furniture, electricity, lighting, organisestorage and receive your deliveries at thevenue.

If you want to contact the venue or therestaurant team at the venue please let usknow and we can provide contact information.