EVENT

PROPOSAL TO

COUNCIL:

2013 SCOUTS

RALLY SA

MAY 24th

, 25th

,

26th

2013

Gawler Sport &

Community

Centre

Super Special

Stages

Friday May 24th

6.00pm to

9.00pm approx

BACKGROUND

2013 will see the running of the SCOUTS RALLY SA on the 24th to 26th of May It will be the

13th consecutive time that Rally SA has been run in the modern era

The rally is Round 3 of the prestigious EAST COAST BULLBARS AUSTRALIAN RALLY

CHAMPIONSHIP It is also Round 2 of the South Australian Rally Championship

Additionally, it will include The Junior Series Challenge Cup (where crews compete

against each other based on their age) and a category for All Comers (which will generate

some interesting vehicles)

In 2006, the event won the coveted CAMS Rally of the Year award In 2007, it won the Best

Community Event award from the Australia Day Council In 2008, it was widely regarded as

the championship’s best round

The event was attended by some 25,000 spectators, with 7,600 at the Angaston Super

Special over two nights, 2500 in the forest, and the rest at spectator points and private

properties around the course, and some 4,000 at the Service Park – these are averages

over the period 2006 - 2010

It is a well-run, professionally managed event that has the support of some 800 volunteer

officials, and is run in the Barossa Valley, Adelaide Hills, Mount Barker and Mount Crawford

regions It is supported by State and local governments, and the SA POLICE Permits are

issued by the Confederation of Australian Motor Sport (CAMS) All sponsors and supporters

will be named as interested parties under the $100 Million public liability policy provided by

the CAMS Permit for this event

The promoter is RallyOne P/L, and the Director/Clerk of Course is local motor sport identity

Ivar Stanelis, who was also the Clerk of Course of the world famous Classic Adelaide Rally,

and is a senior official for the next World Solar Challenge

The 2012 event, like the others before it, was filmed for a one hour special, shown on Fox

Sports, and on Ch10 free to air A copy of the 2012 program is attached to this proposal

Based on previous years, around 60 entries are expected from all round Australia, in a big

variety of cars – from 4WD turbo Subarus, Toyotas and Mitsubishis, to 2WD cars of many

different makes

The naming rights sponsor for the first 4 years was Coopers Brewery, under the Coopers

Pale Ale banner, with the next three years taken up by the Toyota Motor Corporation The

SA Motor Sports Board (the organisers of the CLIPSAL 500) was the event promoters for the

first 6 years, and a major sponsor in 2007/2008 They have indicated that they will maintain

their support in 2013The naming rights sponsor in 2008, SPRINT AUTO PARTS, continued

for 2009, and since then SCOUTS SA have taken up the naming rights

2012 SCOUTS Rally of South Australia

KEY POINTS

• The 2012 event ran very well indeed, and to a high standard • There were 60 entries, average for the season • The ARC 1 hour programme showed South Australia off in a wonderful light,

with a strong focus on the Barossa Valley • Both Adelaide Hills Council and Barossa Council reported that

accommodation in the areas was sold out, and also reported zero resident problems, as did all the other councils involved

• The CAMS Steward’s report was excellent, with no major issues identified • The major innovation for 2007/8 was the running of 4 super special stages on

bitumen at the Angaston Recreation Park on the Friday and Saturday night This was wholly underwritten by the Barossa Council, and sponsored by Coates, and well attended, with a total of 7600 paying locals (including about 1000 corporates)

• The council offered the same support for 2009/10, with a host of improvements added

• This year, a new super special – another major innovation - is being planned for the City of Gawler, on the Friday night following the Ceremonial start, and then again on Saturday evening

• Our intention is to focus the corporates there, at Gawler, and at the service park, with enthusiasts convoyed to various spectator points as required

• The concept of distributed spectator areas will continue, and the Forest itself will be just one area out of 7 that spectators will be able to choose from - with the corporate focus shifting to Gawler, the service park and a major spectator point at Mt Crawford

• The Corporate lunch facility will be located at Mt Crawford and those that wish to (and/or buy tickets) will be taken to nearby spectator spots via mini bus with guides, or they can self-drive

• The event has the support/commitment of all the key sporting personnel and volunteers that were involved in the preparation and operation of the 2012 SCOUTS Rally SA

• CAMS have endorsed RallyOne P/L staging this event, and will issue an appropriate permit accordingly

• 2013 is looking very strong, with a new two wheel drive category bringing in a range of manufacturers – VW, HONDA, MAZDA, RENAULT are confirmed, in what will be an exciting year for the sport

• Real time vision, from in car and external, will be streamed to the internet, as an additional media element for 2013 This provides a strong internet based reporting system seen by fans far and wide, certainly nationally, and overseas as well

Rallying is widely regarded as the most exciting, dynamic

and challenging form of motorsport In rallying, both the

crew and machinery are pushed to their limits, enduring

the elements in the ultimate test of equipment and

reliability This spectacle has been the key to the strong

and passionate following of the sport by thousands of

motor sport enthusiasts

Business and Local Government association with rallying

is an effective means by which to promote strong, reliable,

premier and quality products

In 2012 the event ran without major incident, and without any resident issues We work to a well-

established agreed policy where resident movement can be arranged as required There were no

requests this year

Road closures were effected by WORKZONE, and worked well, with no reports of any confusion, or

incident Every road closure point was issued with work-a-round maps to give to anyone who came

up to a point Very few needed to be issued

The rally recce, in a new strategy, was spread out over two weeks before the event, and so much

less concentrated We will do this again, as it spreads out the crews doing their safety checks, thus

minimising any congestion – in fact, just about eliminating it

All road closure times were met, with all stages re-opening early

This year, as in the previous two, the event supported the Make-A-Wish Foundation, and it is

gratifying to report that not only was cash directly raised from competitor efforts, but wishes were

granted by way of “hot” rides in participating rally cars on our media day The joy that brought to the

children involved was great to see

Local businesses right around the route were involved by way of displaying event posters and

information, and were pleased with the upswing in business generated by the event All will be

involved again next year For Gawler main street businesses, this represents a major new

opportunity, as more that 7000 people would be expected to attend

Our safety arrangements, already legendary in the sport, got a further boost with the engagement of

RallySafe – see explanatory material below Our command centre, called “Rally Control” is staffed by

senior MFS, SAAS and Rally personnel, and they are in contact with every point on the course via the

GRN – Government Radio Network It all works really well, and provides robust cover for the

management of the event

Safety Initiatives:

RallySafe is an innovative vehicle to vehicle communication system that transmits hazard warnings

via in-car units in competitive motor sports events such as a rally

The RallySafe unit is a small electronic module fitted to a vehicle for use by the navigator and driver

It incorporates a full colour display, key pad, accelerometer, a radio transceiver, GPS and GSM

Satellite communications capabilities The RallySafe electronic device utilises satellite technology to

automatically transmit warnings and vehicle status data from unit to unit and to Race Control

The system includes an automated hazard warning generated in the event of an accident This signal

is transmitted immediately to following competitors’ vehicles and race controllers Each in-car unit

indicates a competing vehicle’s speed and location in reference to the designated course

The driver or navigator is able to over-ride or downgrade the warning that their vehicle transmits

when the system identifies an extraordinary event An example could be if a vehicle unexpectedly

stops on course but does not present any danger to itself or following competitors

Push to pass functionality is also a feature allowing a competitor to warn forward vehicles of their

intention to overtake greatly eliminating risks taken in dust or hazardous passing locations

The RallySafe device provides automated in car ‘flag signalling’ of road and weather conditions and

provides following vehicles notification if a competitor stops on course The system utilises a

combination of currently available technology in multiple ways to greatly improve the safety of

competitors in motorsport

Motorsport has historically relied on human “Flag Marshalls” trained to signal cars of dangerous

situations Flag Marshalls cannot feasibly cover every metre of a designated competition zone and

cannot be placed in positions that jeopardise their safety, particularly in rallying Also there are

situations where human intervention is just not fast enough RallySafe is able to cover the entire

course and can notify competitors and rally control without delay

The system also allows Rally Control to view the location of all competitors and emergency vehicles

on course in real time in addition to monitoring stage times

Rally Control personnel:-

DON de GIGLIO - Senior at SA AMBULANCE - medical network - does the same job

for the CLIPSAL 500

SCOTT THOMPSON - Senior District Officer at the MFS - runs incident control - does

the same job for the CLIPSAL 500

STEVEN SIMMS - RallySafe designer and manufacturer - runs the RALLYSAFE system

IVAR STANELIS - CAMS Silver Star, 40+ years’ experience - has overall control as Rally

Director/Clerk of Course

ROB COPPINS – CAMS Silver Star, 40+ years’ experience, is Deputy Clerk of Course

Plus 3 very experienced communicators (20+ years between them) ran the COURSE

CAR Network, the SAFETY Network and the MANAGEMENT Network

The radio system used is the GRN - GOVERNMENT RADIO NETWORK - via 120 Motorola

radios - this is an extensive network, with ability to communicate at many levels at just

about any point See picture)

Economic Benefits :

The following table is based on actual estimated expenditure, and represents

an experience based approach - this is money left in South Australia, and

mainly focussed on the areas the event runs in

The SUPER SPECIAL STAGE run in Angaston generated $50,000 for the local

clubs involved in catering alone Gawler will be no different

No

People

No Days $ per day No

Nights

$ per

night

Total

Pre-event

Course survey/setup 6 30 $30 $ 5400

Community Liaison 2 28 $30 $ 1680

Competitors Recce 140 2 $50 $ 14000

Event Management

Course Cars 50 3 $30 $ 4500

Competitors

Driver & Co-driver 140 3 $100 4 $125 $ 112000

Service Crew 170 4 $80 4 $125 $ 139400

Supporters 500 3 $40 3 $125 $187500

Spectators

Spectators standard 2000 3 $75 $ 450000

Spectators interstate 200 3 $75 3 $125 $ 120000

Sponsors 10 3 $100 $ 3000

Officials

Officials standard 550 3 $50 $ 82500

Officials Management 15 3 $100 $ 4500

Series Officials 10 3 $100 5 $125 $ 9250

$ 1133730

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Publicity Benefits :

Event program was one hour on Ten and 3 repeats on One Total national audience (average) was

78,000 on Ten plus 40000 for the One repeats combined Peak audience was 30 percent higher

Mid-season review and power stage telecast was 5 airings

on One Total national audience (average) was 93,000 Peak

audience again 30 percent higher

Total TV audience that watched Scouts Rally SA was 211,000

average and peak approx 270,000

Total value of airtime for total 9 hours (based on rate card

and 100 percent media equivalency) equals approximately

$29 million CPm or cost per thousand of audience is more

commonly used and a CPm of $30 is a standard good rate

That would make the "market rate" of airtime at $6,330 per

30 seconds of programming (if an advertiser wanted to buy

an ad in each of the SA programs for example) x 96 to make

a 48 minute program excluding ads total of $607,680

Whichever way you cut this it is a sizeable audience and

value every second you see a relative clear sponsor logo can

be argued to provide about $211 value on TV based on a

real market rate - thus, exposure for the districts we run in is

significant, especially when referenced in the voice over

Scouts Rally SA has been the most viewed ARC event on TV for 2012

Overall visits to rally.com.au in the week 22 July to 29 July 2012 = 32,825 views, 28,046 unique views

Facebook impressions 22 July to 29 July 2012

Date other fan page post user post mention

7/22/12 4787 592 419 408 19

7/23/12 2797 542 196 291 19

7/24/12 2062 362 125 209 19

7/25/12 1601 344 325 461 19

7/26/12 2881 406 479 967 339

7/27/12 2743 613 1889 1825 811

7/28/12 2811 1045 3465 3439 850

7/29/12 3183 1309 5070 6263 2084

The Australian Rally Championship facebook page has over 4700 “friends” and is growing every day

YouTube hits 2012 event week = 17,745/YouTube hits on Rally SA videos post event week to date

987

We look forward to discussing the operation and running of such a stage in GAWLER in 2013

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An indicative mud map of the potential is attached

The process of Council approach/approval will be beginning soon, and we hope to run equally

successfully, and provide enjoyment to all those residents and their guests on properties along the

route – and those motor sport fans in the catchment area, and bring a great deal of benefit to

Gawler, South Australia, and to all the districts the event runs in

With thanks for your support

Ivar Stanelis

SCOUTS RALLY SA

272-274 Gilbert Street Adelaide SA 5000

ph 08 8212 2800 fax 08 8212 7900 mobile 0418 834 311

Skype: ivarskype1

Web: wwwrallysacomau

email ivar@rallysacomau

Proposed 2013 route - GAWLER SSS 1