Better Events Management

Objectives • State your objectives of the event to get an event that resonates better with your guests.

• Will it be a customer-engagement event for people to interact with each other or with the brand?

• Will it be an event to portray your company at a level which is synonymous with your brand and service offerings?

• These decisions will impact the entire event development from decorations to food to design of the invitation.

Event Management Work

These are the typical list of work you will need to take charge of in planning for your event:Event Planning• Event conceptualisation• Consolidation of invitee list• Event details (timeline, work chart, task

lists)• Site visits with vendors/partners• Vendors short listing and engagement• Angling and writing of invitations to Launch

Event in Singapore• Overseeing dissemination of invitations to

client list • RSVP with clients on attendance at event• Preparation of gifts at the Event

Onsite and post-event management• Pre-event rehearsal• Conduct on-site event briefing for personnel• Co-ordination for smooth execution of Event

(introduction, Q&A, spokespersons, presentations, exhibits, trophies, booklets)

• Tie up and closure of Event• Post event report

Event Management Work

• Next, think about your event concept.• This will include the colours, theme, size of

the event, and duration of the event.

Concept

Cosmopolitan theme?

Heritage theme?

• You will then have to think of a venue that will be suitable for your concept

Venue

Poolside? Restaurant?

In many events these days, customers and brands are raising the ante to get their customers more involved, and to remember the brand/event better.You may want to set up a photo wall, or create networking corners, or brand interaction areas for your event.

Customer Engagement

Photo wall

Networking Trial areas

Cocktail Bar Events can also spice up their drinks and food offerings by setting up a cocktail bar. A cocktail bar looks good, impresses clients when they first step into the venue and has the added benefit of serving cocktails that instantly make your event look more high-end. Up the ante by concocting a signature brand based cocktail for guests to better remember your brand and the event!

More Tips on Creating a Better Event

• http://www.eventmanagerblog.com/better-event-manager

• http://tweetwall.com/blog/10-effective-techniques-event-managers-better-events/

• Contact Eminence Events to further find out how your event may be more effectively used to promote your products and services: prominence@eminence-event.com

Intelligence (About Eminence) Eminence Events is the elite events management arm of

ENCE, specialising in product launches and marketing awareness events to engage your clients better with your

brand by evolving with them.

Eminence Events specialises in the F&B and retail industries because we understand the need for first-rate events to impress in these vibrant and buzzing sectors.

As part of the ENCE team of marketing professionals, we proudly profess that we are able to:• Integrate marketing knowhow with

efficient events management • Ensure that your event presents your

brand holistically in the right manner to the right audience

When your clients enter an Eminence-engaged event, it is our aim to deepen their relationship with your brand through the experience of the event.

Why Eminence Events

ENCE Marketing Group Pte Ltd was established in 2007 and is involved in a range of branding and marketing initiatives for our clients, in these areas:

• Branding• Market Positioning• Target Market Definition• Marketing Channel Selection• Marketing Budgeting• Public Relations• Digital/Social Media Campaign Management• Marketing Research• Marketing Copywriting

ENCE is a KPI-driven marketing agency group that puts our assurance on every marketing dollar you spend.

Using Measurable Marketing Matrices (m3) and our Marketing for ReturnTM frameworks, get results or your money back, guaranteed.

About ENCE Marketing Group

• BizSAFE Level 3 compliant as of Nov 2013• Fair Employment Practice Employer• Member of the Employer Alliance• SCOPE IP trained• Practicing Management Consultant trained• Business Excellence trained• Singapore Health Award nominee• SMF Business Model Innovation (BMI) Award 2014 nominee• WorkPro company funded by WDA• NUS Business School Alumni Director

Accreditations/Recognitions

Government agencies we have worked/are working with:

Thank YouEMINENCE EVENTS PTE LTD531 Upper Cross Street #03-29 Singapore 050531T +65 532 5127 F+65 532 1889 www.eminence-event.com