Events been around for years

EVENT MANAGEMENT HISTORY

• Events are a common place, everyday occurrences.• Songs, Dance, food festivals and carnivals are different expressions of

events.

Its so common that we fail to recognize it. Birth, baptism, annaprasan, engagements, marriages and deaths are

socio-relegious events amongst all socio-economic and socio-cultural groups.

Traditional events – Surujkund craft mela, puris chariot festival. Ganesh utsav, pushkar mela, kumbh mela.

EVENTS IN INDIA

• One billion birthdays• Millions of festival celebrations• 50 crore of wedding, mehndi, sangeets

engagements ……… few million corporate events

Events part of everyones life.

Indian M & E industry• The Indian M&E industry grew from INR 652 billion in 2010 to INR

728 billion in 2011, registering an overall growth of 12 percent.• The industry is estimated to achieve the growth of 13 percent in

2012 to touch INR 823 billion, the sector is projected to grow at CAGR of 14.9 percent to reach INR 1,457 billion by 2016.

• The advertising spends across all media accounted for INR 300 billion in 2011, contributing to 41%of the overall M&E industry revenues. Advertising revenues witnessed a growth of 13% in 2011 against a marginal decline of 17%.

• Advertising spends are expected to grow at CAGR of 11% to reach INR 586 billion in 2016.

MARKET OVERVIEW

• During early 1990’s the industry has spent upto Rs. 20 crores, per annum on events.

• Year 2003 over 1000 events were managed out of which 20 were large scale international quality events.

• Indian event management industry is poised to clock a 25% growth rate.

• Increase in corporate and personal occasions needing professionals to manage them has led to a major demand for event organizers.

•

Market Size & Growth - Organized

2009-10 2010-11 2012-13 2013-140

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

Organised EventsOOHRadio

Increase in disposable income has empowered the young Indian consumer to spend on

entertainment • Willingness of middle and upper class people to

spend on parties and major events had contributed to the popularity of live entertainment.

• Most predominant events for which individuals approach an event management company are weddings.

• Wedding market in India is pegged at between INR 500-600 billion in 2009 and is expected to grow at 15% p.a.

Key players

1. Wizcraft2. Encompass3. Percept D’Mark4. Seventy group5. Showtime6. Seventy Seven7. Fountainhead8. DNA Networks9. Cineyug

The old rules of marketing no longer apply

• People don’t want to be shouted at by companies.

• Instead they want to be listened to and to be able to have a conversation.

Solution

• Brands are being build around how consumers experience them

• So let them experience

•A revolution doesn’t happen when society adopts new tools, It happens wen society adopts new behaviors.

• -CLAY SHIRKY, US