Event Evaluation:

Developing a Rubric Maurini Strub

Melissa Laning

University of Louisville Library Assessment Conference

31st October, 2016

AGENDA

BRIEF HISTORY

CONTEXT

DEVELOPMENT

IMPLEMENTATION

BRIEF HISTORY

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

CAST 1,000

SEEDS

VIBRANT

VISIBLE

DISTRIBUTED

GRASSROOTS

NEW IDEAS

MORE

STRATEGY RIGHT-SIZED

STRUCTURED

DECISION

MAKING

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

BUILDING A TOOL

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

GROWTH

OPPORTUNITY LITERATURE

REVIEW

CONVERSATIONS

INITIAL MODEL

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

Success

Efficiency

Effectiveness

Value

TRANSITIONAL MODEL

Success

Efficiency

Effectiveness

Value

HOW WELL?

WHAT GOOD?

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

FINAL MODEL

Target Audience

Satisfaction & Learning Environment

Learning

Behavior

Impact

ROI

HOW

WELL?

WHAT

GOOD?

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

# attendees marketing/reach

content space

attendance interaction

marketing attendance

logistics social capital

attendance social capital

BUFFET APPROACH ONE SIZE FITS ALL REALLY FITS NO ONE

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

SELF-SERVE

MODULAR

ITERATIVE

EXPANDABLE SUSTAINABLE

INITIAL ROLLOUT

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

LOTS OF

FEEDBACK

LIGHTNING

ROD

FEEDBACK CONTEXT CULTURE EATS STRATEGY FOR LUNCH

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

OLD

MODELS LOSS OF

AUTONOMY STIFLE

INNOVATION

FEARS & CONCERNS

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

BURDENSOME BARRIER WHAT

ABOUT UX?

OVERSIGHT

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

KEEPING

TRACK SNOWFLAKES

WHAT

DO I GET?

MANAGING THE PROCESS

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

DEGREE OF

BUY-IN

WHITE KNIGHT

SYNDROME

SHARED

GOALS

TOOLS

(VS. THEORY) THEORY

OPERATIONALIZED MODEL

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

KICK BACK IN

THE STACKS Target Audience

Satisfaction & Learning Environment

Learning

Behavior

Impact

ROI

HOW WELL?

WHAT GOOD?

OPERATIONALIZED MODEL

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

KICK BACK IN

THE STACKS

HOW WELL? WHAT GOOD?

ABOUT THAT RUBRIC

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

DECISION

MAKING

IMPROVE

PERFORMANCE

ANALYTIC

QUESTIONS

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

ATTRIBUTION

Maurini Strub

Melissa Laning

Event Evaluation: Developing a Rubric

“Sow Seeds” icon by Sarah Joy via the Noun Project

“Bean Sprouts” icon by Yu luck via the Noun Project

“Network” icon by Guilhem via the Noun Project

“Strategy” icon by Garrett Knoll via the Noun Project

“Minimize” icon by Umesh Vgl via the Noun Project

“Nodes” icon by Gregor Črešnar via the Noun Project

“Light Bulb” icon by Martin LEBRETON via the Noun Project

“Newspaper” icon by Yorlmar Campos via the Noun Project

“Blog” icon by Edward Boatman via the Noun Project

“Buffet” icon by Rafael Farias Leão via the Noun Project

“Conversation” icon by Rick Pollock via the Noun Project

“Lightning Bolt” icon by daisy binks via the Noun Project

“Foodie” icon by Claire Jones via the Noun Project

“Ball and Chain” icon by Micheleange Baudoux via the Noun Project

“Barrier” icon by Oliviu Stoian via the Noun Project

“Users” icon by To Uyen via the Noun Project

“Check List” icon by Sherrinford via the Noun Project

“Food Dish” icon by Hans Gerard Meier via the Noun Project

“Snowflake” icon by Lil Squid via the Noun Project

“Committee Consensus” icon by Krisada via the Noun Project

“Knight” icon by Demograph™ via the Noun Project

“Venn Diagram” icon by Chance Smith via the Noun Project

“The Thinker by Nuno Lezon via the Noun Project

“Preferences by mikael bonnevie via the Noun Project

“Gauge Chart by Kirby Wu via the Noun Project

“Goal” icon by Gregor Črešnar via the Noun Project

“Thumbs Down” icon by useiconic.com via the Noun Project

“Questions” icon by Gregor Črešnar via the Noun Project

BY ORDER OF APPEARANCE