IN WHAT WAY DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

EVALUATION TASK 1

WHAT ARE FORMS AND CONVENTIONS?

▸ A form is the type of product such as: a comic book, a game show, a music video or a newspaper etc.

▸ A convention is the ingredients, style and structure that a form includes. For example, the conventions of a TV game show would include: a presenter, members of the public, a jingle, bright lights, multiple cameras, etc.

LONDON GRAMMAR- STRONG CONVENTION- CINEMATIC LOCATION

London Grammar- Strong YouthTo establish the narrative of the story

The cinematic location makes the video look epic, similar to watching a blockbuster film which therefore lets the audience relate to

the urban surrounding and enables them to follow the narrative by watching the video

and listening to the words in the track. The cinematic location, if used as a narrative,

can help an audience identify with the the songs lyric and emphasises the meaning of

the track.

Cinematic locations were used in our video to express the narrative of the story, making it more visually interesting for the audience

by matching the epic sound of the track with an impressive location.

The background of concrete and grey colours matches the songs lyrics and

therefore the dance which expresses how the dances are feeling in the narrative.

ADELE- HELLO CONVENTION- MANY CLOSE UPS AND DIRECT ADDRESS

Adele- Hello YouthClose ups were used on Adele's face during the video to emphasise her

beautiful voice The direct address was prominent in the video so the viewer will feel like Adele is

singing right to them In the gif below, you can see Adele lose

herself in the lyric of the song giving her a powerful star image to the viewer

Using an 80mm lens we filmed a beautiful close up of our singer, making her look

flawless like that in Adele’s. We followed some of the conventions from

Adele’s video such as close ups showing direct address and lots of soft make up her

to make our performer look flawless creating a star image.

DAUGHTER- YOUTH CONVENTION- DARK LIGHTING

Daughter’s version of Youth Youth

In Daughter’s Youth, the artist is singing in dark lighting with a black and white effect. This makes the video look simple, stripped back and emphasising her voice. It is on the eye and also helps the audience to focus on

the lyrics and the meaning of the song.

In our version of Youth, we also used dark lighting as we were matching the original’s

convention as we were inspired by this. We used the lighting from the hanging

lightbulbs instigated the feeling that the artist was in their own little world and gave us a

reflective in their mind.

MUMFORD AND SONS- HOPELESS WANDERER CONVENTION- SET

Mumford and Sons- Hopeless Wanderer Youth

The set of the hopeless wanderer video is quite different to that of our version of Youth,

however the lightbulbs were very inspiring along with the simplicity.

The set seems busy, however is very simple as only a barn with lightbulbs is used which is similar to our version of Youth, however the set really supports the indie folk music and

compliments the voices.

Very simple and minimalistic set which very beautiful. This attracts the audience towards the beauty of the artist and how lovely her

voice is to listen to. The set also supports the voice as the

simplicity of the set is easy on the eye but also creates no distraction from the tone of her

voice.

LONDON GRAMMAR- STRONG

CONVENTION- PACE OF CUTTING

London Grammar- Strong Youth

Strong follows similar conventions to that of Youth where the pace of cutting is slow so the audience are able to follow the narrative of the

story. The slow pace of cutting reflects the pace of the

music The slow pace of cutting matches the sounds and rhythms of the music but also brings out

new sounds which are noticed by the audience as the video is cut on the beat.

Similarly with Strong, we have produced a video that enables the dancers in this section

to dance to the beat and not cutting frequently. The reason for doing this is so that the slow pace of cutting reflects the music and

the narrative. The video is an expression of the song Youth by conveying the narrative through the slow cutting pace matching the sounds and the

rhythms of song and therefore adhering to the conventions

SIA- CHANDELIER

CONVENTION- DANCESia- Chandelier Youth

Sia’s video uses expressionistic contemporary dance to portray the themes of the song

The dance however does remove some focus from the song but on the other hand gives it

the song a new perspective The songs beat supports the beautiful and

engaging dance which becomes the face of the track and therefore will give Sia her image

of expressing her songs through dance

When shooting our video, we were influenced by the contemporary dance of Sia’s, however

due to the different meaning of lyric, we decided to get two dancers who were able to

portray the love song in the lyric as shown below

The dance reflects the themes of the song and is illustrative

The dance as a third dimension to the song enabling the viewer to get lost in the lyric

whilst also engaged wit h the beautiful dance.

THE HEAD AND THE HEART

DIGIPAK CONVENTIONS- PHOTOGRAPH

The Head and the Heart SET‣ The album cover is very cool and relaxed as

the band are shown relaxing in a dry field with what looks like not a care in the world.

‣ This is great and reflects the kind of music that they make which is indie folk and it's very

relaxing. ‣ The simplistic style prepares the listener for

what to expect before listening to the record such as relaxing and original and individual

music.

‣ I took inspiration from The Head and the Heart’s album cover of relaxation and decided to shoot the photoshoot overlooking a beautiful horizon.

‣ I did this because it will give the purchaser an insight that the music is indie as the artists are

all alone in their ‘own little world’. ‣ The simplistic style is engaging but not overly

complicated which corresponds with the type of music that the band produce which is simplistic with only voices and musical instruments heard-

no electronic sounds.

AUTUMN GLOW

DIGIPAK CONVENTION- COLOUR

Autumn Glow SET

‣ The Autumn Glow album cover features a varied and indie cover scheme which I have been

influenced by. ‣ The after effects that have been used have

given the cover an individual style ‣ The trees and surroundings of colours used

such as browns and yellows are typical conventions used when creating a folk album

which Autumn Glow have followed.

‣ We have tried to follow similar conventions when creating the digipak by creating a

supernatural indie folk colour scheme with the band surrounded in a rural environment.

‣ The band are facing the horizon as they want their consumer to focus on the beautiful scenery and to think of this environment when listening to the indie folk music they create rather than

their faces which is what most artists who are in the pop genre do.

OF MONSTERS AND MEN

DIGIPAK CONVENTION- TEXT AND IMAGEOf Monsters And Men SET

‣ The album from Of Monsters And Men have their cover image with a large skyline enabling their band name to fit within this. This is a great was to not distract the consumer and for their name and logo to be prominent on the album

without taking up the whole cover. ‣ The image shows an individual alone at the

beach which is what is stereotypically a relaxing environment so the consumer can relate to the

star. This is an unconventional album cover however has become conventional since the

release of the indie genre

‣ I have taken inspiration from the text in the skyline from the OMAM album cover as it

enables the cover to be simple but also allows the title to stand out so the consumer is constantly reminded of the artists name

creating star image. ‣ Additionally we have not chosen to do a

commercial product (such a the majority of pop album covers) and have followed the

convention of the unconventional by not showing the artists faces on the album cover; a

convention of indie album covers.