Evaluation4 - Who would be the audience

for your media product?

My Magazine was intended to be aimed at those who are fans of the musical genre Britpop.I was mainly aiming at a male dominated audience - when I handed out my questionnaire, I handed out 8 of the 10 questionnaires to males. I also was aiming towards a teens/young adult audience, mainly people who grew up with the music or where born during its height. This is why I only handed 1 to a person outside of my age bracket.

My questionnaire helped greatly to deciding what my magazine would have and what the audience would be like:• Males - I used darker colours, like grey, to contrast the

‘Britpop’ colours of Red, White & Blue. The use of the Union Flag colours create an identity for the magazine, so people would recognise it as ‘Britpop’.

• Teens/Young Adults - I used a new artist on the front cover, to give the genre something new and energetic, while the magazine was still full of all the Britpop/Indie icons such as Oasis and Blur.

• The Working Class - Britpop’s main audience during the 1990s was generally the working class. I used a simple layout (similar to Rolling Stone) while adding more unique items to bring out features that the lower class will appreciate. I gave the magazine a price of £1.99 as that would make it very cheap for a music mag, but will also be affordable for the Working Class.Many of the big bands that were associated with the

Britpop/Madchester movement (such as Oasis, Pulp and The Stone Roses) came from mainly working class backgrounds. The songs that these bands created helped them connect to the ‘common’

people on the street. A lot of songs (for example, Common People by Pulp or Parklife by Blur), were aimed at the working classes and their way of life. These band gained massive popularity, with most of them winning multiple awards (Oasis won 29 major awards, Blur

won 15 awards and Pulp won 19 awards) and having a major impact on a lot of bands who have taken inspiration from them.