Evaluation question 3

Evaluation question 3 What kind of media institution might distribute your media product and why? Music magazine institutionsA media institution is a organisation or company, public or privately owned that produces and/or distributes media products like music magazines.

Examples of different music magazine institutions: International publishing company: NME, guitar and bass one of UKs leading consumer magazine and digital publisher

Bauer media group (German company privately owned and managed by the Bauer family): Q, Mojo and KERRANG based on men

Emap (second largest magazine publisher in UK): magic and kiss magazine sold to Bauer makes the German company the largest one in the UK, other magazine were sold to Guardian Media Group

Development Hell Ltd: business plan to launch 3 magazines over 6 years. March 2003: Word bought magazine Mixmag from Emap

My products:

Front cover Contents page Double page spread International publishing company: The international publishing company would be a good institution to distribute my music magazine because it is one of UKs leading consumer magazine and digital publisher and it distributes magazines like NME which is a very successful magazine based on my genre: (indie) rock. And as a lot of my research is based on the NME magazine this would be a good institution.

Its name is well known and has a good reputation because they productions are informative, interesting and of high quality. As it is a leading consumer magazine publisher, it has a large portfolio selling over 350 copies a year. Therefore, I am sure my music magazine will be well known over a big audience.

NME magazine

Launched in 1952, the New Musical Express is the world's greatest and most influential weekly music magazine, known globally as the NME. The description on its official website includes:

We're the magazine that bands read. There isn't one magazine guaranteed to give an as truthful, honest, informed account of what's going down in music as NME. And we do it because we don't want to be lied to either after all, this is rock'n'roll we're talking about, it's too important for that. As the website confirms; it is all about rocknroll. Different artists and bands like Jimi Hendrix, Nirvana, the Wombats and the Arctic Monkeys are featured in this magazine which are all kind of bands and artists my niche audience will be interested in.

Bauer media groupAnother institution that would be good to distribute my magazine is Bauer as it has previously distributed magazines like Q, mojo and Kerrang. A part of my research is based on the magazine Q and Kerrang which makes this institution suitable for my magazine. For example we can see some aspects in my masthead. It is destroyed like the masthead of Kerrang.

My colour scheme is based on the Q magazine (and NME) which will be a reason why my magazine will fit in in this company.

As the company deals with popular music magazines it means Bauer has experience and reaches to a big audience which will be good for the promotion my music magazine.

KERRANG magazine

Kerrang is aimed at a niche audience (mean age is 25) that listen to the rock and metal genre. This is shown by the image and fonts that they use: they show aggression/violence. The magazine has changed ownership three times in 28 years. Kerrang was originally launched in 1981 as a heavy metal supplement the magazine was picked up by EMAP in 1991. Despite of its success with EMAP, Kerrang! was sold to BAUER later on.

Kerrang is also known on other platforms such as TV, radio and website. Q magazine

Q is a popular music magazine published monthly in the United Kingdom. The magazine was first published in October 1986. the majority of Qs readers are male, with the percentage for men being 66.2%. The statistics also show that 83.8% of the readers are 15-44 years of age. Q appeals to a wide audience by featuring currently popular artists like Ed Sheeran. But apart from more pop artists the magazine also refers to a rock genre by featuring bands like the foo fighters, the artic monkeys and the legendary Jimmy Hendricks. OpportunitiesAs the International Publishing Company is not only a leading consumer magazine but also one of the leading digital publisher there will be a big opportunity to promote my magazine online.

Bauer also have its own official websites for the magazines Q and Kerrang which can be used to advertise their magazine so readers can subscribe.

My magazine will have its own website as the link is already included on the front cover. Also apps are very popular nowadays so people have easy access to information. Also, it will have its own Facebook page and Twitter account as social network is very important and popular for my audience.