evaluation question 2- sahar halimi

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Sahar Halimi

How effective is the combination of your main product and ancillary texts?

Our digipak and magazine ads were made to compliment our music video. Throughout the making of our ancillary products, we wanted a clear link to be seen with the music video and this was very simple to do. We succeeded in doing this through the use of colour scheme and font, as well as images. The images used were shots/ photographs we had taken during the music video shooting at heartwood forest itself. The filters used on the images were all the same for the Billboard poster, Music magazine poster, digipak and songbook.

We felt that

If we linked our ancillary products to the music video, it would be more appealing to our audiences and they would be able to recognise our work over anyone elses. this way we will be able to make our own fan base, which is key when wanting to make successful music video or any other media text.

We decided that we want at least one picture of our artist on all of the ancillary products, the photos taken for the billboard and magazine are taken by myself and they turned out stunning, the shots include nature to show the sense of realism but also isolation and finally our artist as well. The reason why we wanted the artist on the ancillary tasks was because we decided our music video was going to be a performance/ narrative video, therefore by doing so, audiences get an idea of knowing what kind of a music video it will be- if they are bale to see the artist on the ancillary products, then it may persuade them to watch the video; only if the ancillary products are engaging (which the were).

Our magazine

Advert is intended to be much simpler, much more subtle than other musical magazine adverts, and doesnt display an explicit image of our artist. Its more of a photo in a photo. This tends to show less focus on artist image, or other gimmicks. With our magazine advert we intended to give enough information to spark audiences curiosities, without feeling forced, as the artist is not famous as of yet, (she is a group member who sings and writes her own songs), and therefore do not have a well-recognised name or image. We wanted to reel potential audiences in with a mysterious advert to prompt them to investigate the band for themselves, hence the bands name being the biggest, boldest text on the advert.

We included a logo whereby it is very easy to remember our company as the font is one that looks like it has been stamped. This is so it gives the impression of how effective we want our audiences to think about our music video, and it leaves a mark on them like a stamp and theyll always remember it.

We decided to include a lyric booklet in our digipak, incorporating stills from the video, and some original illustrations, because our artists (Melina) music is so lyric- centered, we felt including a lyric booklet would be beneficial.

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evaluation question 2- sahar halimi

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