EVALUATION

Question 2

1) WHAT WOULD YOU SAY WAS THE MOST EFFECTIVE PRODUCT?

The magazine was the most effective

according to the results of our audience

feedback. This shows that the target

audience was most interested in the movie

magazine.

2) WHICH PRODUCT STANDS OUT THE MOST AT THE TARGET AUDIENCE?

We wanted the teaser trailer to be the

product that stood out the most because this

was the main task that we spent the most

time on and it is the trailer was the one that

we wanted to be the most successful.

3) WHO IS MORE LIKELY TO READ A MAGAZINE, LOOK AT A POSTER OR VIEW THE TRAILER?

I think that the audience is most likely to

watch trailers of the movie rather than the

other products, as it is the most accessible

product as it can be view in cinemas, on

television and on the internet.

4) WHAT WOULD BE THE MOST POPULAR PRODUCT ON THE MARKET AND WHY?

I believe that the product with the most

positive feedback would be the most

successful on the market, this being the

movie magazine.

5) HOW IMPORTANT IS IT FOR YOUR AUDIENCE TO ENJOY YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

It is highly important that the audience enjoy

all of the products as if they didn't then the

whole thing would of been a failure, seen as

the audience would not of view any of the

products and then in turn, not had any

interest