How effective is the combination of your main product and ancillary texts?

A main element that gives our media products a strong brand identity is the frequent use of the same character. The trailer features one main character as does our magazine cover and film poster. The benefits of this is that it gives us good recognition by our audience as this character when seen can be related straight back to our film as they appear on all of our promotional products.

As you can see here all of the media products we created feature our female character, the mise en scene is also kept frequent in all products with the costume of the grey hoodie and the same makeup.

Promotional film poster

Magazine cover (sight and sound)

Teaser trailer screen shots.

Character Continuity

A tag line is something we used heavily throughout the creation of our products. We decided on two phrases that we wanted to use through our products these being;

‘I had no choice’ and ‘I had to get away’

These two tag lines we decided would be best to be used frequently in the hope that it will help people recognise and draw links to our film by the target audience (this being youth and younger adults, perhaps more females than males)

We added these tag lines into our teaser trailer (in the voice over), magazine cover and film poster;

Tag lines

It was important to us that we made it clear who our target audience was and to appeal to them, as this was all a part of building our identity as a brand. Our target audience was aimed at teens and young adults with a higher percentage of female audiences then males. We decided on this target audience by looking into real media texts of the same genre with similar conventions and what their audience was, we particularly looked at the film ‘Safe Haven’

We appealed to our audience did in many different ways these being;

By incorporating social media into our media products; we created a hash tag for people to use and discuss the film. Youth and younger adults are more likely to use social media and hash tags therefore we feel this element will appeal to our target audience.

The age of the main character is also something I feel makes it clear who our target audience is and will appeal to our audience. We wanted the main character to portray a women in her late teens/ early adulthood, perhaps 19 years of age. Having a younger character means it is more relatable to people of this age.

Target Audience

We added reviews into all of our media products as this is something seen allot in British independent films such as the one we where creating marketing products for. We looked at British independent drama ‘Fish Tank’ and the reviews this included.

By having the same reviews across the products we created it gave it an element of continuity, as the reviews could be recognised ;

Fish Tank reviews (similar to the reviews we created)

Reviews

To insure we had good brand recognition it was vital we had all our institutional information in our teaser and billing block on our poster, Therefore the audience can make links and recognise the film and its institution easily.

We have our Hash Tag on our billing

block on our poster as well as

in our teaser trailer.

We put our company indent on our billing block in the same font and layout as our teaser

trailer so it was easy to recognise the institution.

Institutional Infomation

We decided to keep our text similar on our poster and teaser trailer, however the text style is different on the magazine as it has different conventions as it is designed by a different company (the magazine company)

As you can see although the text is not identical it is very similar in the fact that it is simple and black, we decided to go for a more simplistic text as to not take away from the images and to come across more sleek

The magazine shows a more fun style of text with its rounded edges, it goes with the magazines conventions and design.

Text

Finally, to insure the film narrative is easily identified there where certain aspect we had to make sure where prominent in all three media products.

Our narrative of having a young women running away due to an abusive relationship was something we wanted to carry through our trailer, poster and magazine cover. To do this we made sure the main female character had a similar sad and worried expression on all products.

As you can see below our products involve the same character with a similar expression of sadness and worried concern;

Teaser trailer screen shot

Magazine coverFilm Poster

Narrative