1. 4. Who would be theaudience for yourmedia product? /Howdid youattract/address youraudience?

2. Demographic Target audience: teenagers Age classification: 15+ Gender: Mostly male (some females) Ethnicity: Diverse (multi-culture) Class: Middle class Holiday: Europe Shop: High Street Leisure: Football, Hanging out with friends Weekends: Playing FIFA and chilling Breakfast: Toast and Cereal 3. As you can see from the demography the audience for our film would bemiddle class multi-culture urban born teenagers, male and females. Theseteenagers and young adults are most likely to come from the top cities in UKsuch as London, Manchester, Birmingham and Liverpool. These cities are theplaces with the highest crime rate and teen pregnancy. As our genre is UrbanCrime we feel that we should portray the stereotypical issues that are linkedwith teenagers and crime. This would appeal to teenagers from the major citiesin the UK as they could relate to it as it would be relevant to their everyday life. We tried to address our audience with the use of colloquial language. Theinformal conversations that take place in the opening will be more familiar withyoung teens compared to adults due to slang words and abbreviated words. We also thought closely about the soundtrack that we would use. We wantedto create a soundtrack that gave a feeling of suspense yet curiosity. This isbecause from the research that we have done, and the openings of moviesfrom the same genre that we watched, we came to the conclusion that thesimilarities that each opening had was the music. Their soundtrack whereaggressive, urban yet created curiosity. The music that where heard on theopenings where music that are popular to young teens especially the genre ofthe music. Grime music is very popular genre of music to young adults andteens living in the cities. Majority of young adults and teens especially maleaspire to become grime artist therefore we thought we should incorporatethese conventions into our opening to appeal to our required audience. 4. Language As a group we decided that the dialogue between charactersshould be informal and we would use some slang words so that theaudience feel like they can connect with the issues seen.SCREEN SHOT FROM THE SCRIPT The casual dialect shows that Rochelle is a teenager, especially the fact she refers weed to draw. The circled words are examples of slang/informal language that we tried to portray to attract our audience. Once our audience hear these words they would know what genre and type of film BLUNT is. 5. Costume Shaun is just an example of how we tried to portray astereotypical black male living in an estate in London. 6. Establishing Shots To attract our audience even more during our filming we filmed alot of establishing shots. Establishing shots are used to establish thecontext for a scene. By shooting estate blocks, and alleyways itsets the scene for an urban film. We filmed in Ignester estate. 7. Soundtrack We wanted to create a urban sounding soundtrack witha drum beat to create suspense. Below is an audio of our soundtrack. The soundtrackbegins at 0.18sCLICK ON THE SPEAKERS