Evaluation Question 3

What have you learned from your audience

feedback?

After completing the documentary, radio trailer and the double page spread we set up several focus groups and questionnaires to gather feedback from our products which we created. We gave the questionnaire to 10 people who were our target audience which included 5 boys and 5 girls. We asked them questions based on how they felt after looking at the double page spread, listening to the radio trailer and watching the documentary. The questions mainly asked whether we have been successful in what we have created and whether the products were appealing to them.

Are you male or female?We asked this question as we wanted to know whether gender would have had an effect on our overall results as the documentary was aimed at teenaged boys. From the result we can see that we had more girls then boys answer our documentary, so from the results we collect we will be able to see whether there will be any significant difference.

5

7

Are you Male or Female?

Male

Female

Strongly Agree Agree Disagree Strongly Disagree

0

2

4

6

8

10

12

The documentary is informa-tive

We asked this question because we wanted to know whether our documentary was successful in getting the message across about violent video games. From the results we can see that the documentary was very informative as we received very positive feedback as all 12 people said that strongly and agree that it was informative. This means that we have been successful in getting our argument across and people are now aware of the dangers and aggression violent video games can cause on teenagers.

Did you learn something?

Yes

No

This was a simple and straight forward question. From this we wanted to know whether they had gained knowledge from our documentary as documentaries should be educational and help people come to an understanding. By looking at the results we can see that the results were positive as every single person had gained knowledge from our documentary whether or not they agree with the arguments we bought forward.

Strongly Agree Agree Disagree Strongly Disagree0

1

2

3

4

5

6

7

8

9

10

The Language used is Suitable

In this question we wanted to know whether the language we used was suitable for our target audience and whether it was appealing to them. This was important as the target audience should feel comfortable and be able to understand what the documentary is trying to say. From the results we can see that all 12 people said that they think that the language used was suitable. This shows that we used the right type of language which makes our documentary appealing to our target audience.

83%

17%

Was the music suitable

Yes

No

We asked this question as it was important for us to know whether the music was suitable for our target audience and whether the music sets the tone of the documentary as the music makes the documentary enjoyable to watch. We received positive feedback from our target audience 83% said that they thought that the music was suitable. However the 17% who said no could have been the girls who wouldn’t really listen to drum and bass or the boys. However in the area of music I would say that we have been successful in the choice of music but we may have made misjudgement on what we thought our target audience would like.

92%

8%

Did the documentary keep your interest all the way through?

Yes

No

This question asked whether the documentary was interesting and the main point of documentaries is to keep people intrigued and entertain them despite the issues being raised and educational points. We can see that 92% of the people said that they were interested throughout the documentary which is very positive feedback. However 8% said that they were not interested which is concerning as our documentary was to inform people about violence having a negative impact, and if out audience aren't engaged and listening then the documentary has failed in informing people.

100%

Did you like the narrator we used in the documentary?

Yes

No

This was an important question as the narrator guides the audience throughout the documentary, in our case it is very important as it was an expository mode documentary. If people do not like the narrator then they won’t watch it. We can see that 100% of people said that they liked the narrator which is great feedback it shows that the narrator has the power of being influential and he can manipulate which leads to the audience agreeing with his argument.

1 2 3 4 5 6 7 8 9 100

1

2

3

4

5

6

7

What would you rate the doc-umentary?

This was an important question as we needed to know what our target audience thought about our documentary overall. By looking at the result 6 people voted our documentary as being 8/10 where 5 people said that it was 10/10 which is positive feedback as it show that we people enjoyed watching the documentary which means that they may agree with our argument and that they see some elements as being true. This shows that we have successfully applied all of the codes and conventions.

75%

25%

Would you show this to a friend or family member?

Yes

No

The main reason why people watch documentaries is because they want to learn and pass on the knowledge to other people and to decide whether they agree with the arguments in the documentary. By asking this question we wanted to know whether people would want to show this to a friend or family member. By looking at the result it shows that 75% of people would and 25% would not. I think that we have been successful as we have created an awareness that violent video games can cause aggressive behaviour and that’s why the majority of people would recommend this to a friend as they are concerned or intrigued by the matter.

The feedback we received was positive showing that we have successfully met the requirements for our target audience and that we have successfully applied all of the codes and conventions which are required in a good documentary. however we had many improvements to make such as the background music should have been more suitable for our target audience and we should have changed the music rather then have the same music throughout the documentary. Also we were told that the sound levels needed improvements which is a major element in any documentary as sound levels should be perfect in order for the audience to understand and be able to listen to the documentary. That may have been the reason why the 8% of people said they were not kept interested through out the documentary.

Magazine feedback; conclusion

The magazine grabbed your attention

This was a important question as the double page spread promotes the documentary and should it should attract the reader into reading the article. Without the article people would not know about the main product and it is important that the codes and convention are applied successfully via bright fonts and large text. From the feedback we can see that 7 people said that the article grabbed their attention however the 2 people said that it was okay and 1 person disagreed. This shows that we should have made our double page spread more attractive by making the title larger and choosing different images to attract the reader.

What would you rate the double page spread out of 10?

This was an important question as we needed to know what the target audience would rate our double page spread overall considering all of the codes and convention. From the results shown we can see that the ratings varied between 5 and 10. the results show that we were not as successful in satisfying the target audience with our double page spread and we should have went with a different approach when it comes to the layout of the double page spread.

Did the magazine keep you interested through out the article

This was an important question as the target audience should be intrigued at first sight because the article main role is to attract readers and keep them entertained so that it makes them want to watch the documentary. From the results we can see that 6 people said that the magazine kept them interested whereas 3 said that it was okay and one disagreed. This shows that the majority of people enjoyed the article however the magazine has failed to keep almost half of the people interested.

The magazine looked professional

It is important that all magazine look professional as our magazine would be competing with other magazines. If the magazine article looks professional and well thought of then people can put their trust on the magazine creator as they feel that they are in good hands and the information will be reliable as they will be watching a documentary which must also be professional. From the result we can see that the feedback was positive as 9 people said that they thought that the magazine looked professional which means that we have successfully applied the codes and convention needed to make a good magazine article.

Documentary focus group feedback

We asked our focus group to come in and answer a series of questions after watching the documentary. We recorded the discussion as we though that It would be more effective if we hear the focus group discussing the their thought with each other and have a debate on how they felt after watching it. The feedback we received was very positive as they were intrigued by the topic. What the focus grouped liked was the fact that they could relate to the documentary as they liked the use of music and the fact the people in the documentary were their age.

Radio trailer focus group

We wanted to record the radio trailer focus group as we wanted to know how the focus group would react after listening to the radio trailer for the first time. This was because people would only get the chance to listen to the trailer once if played by a radio. the feedback given was positive and the target audience felt that the trailer made them want to watch the radio trailer. They liked the introduction of the radio trailer as they said that they were engaged by it.

TV listing focus group

It was important to conducted a focus group for the double page spread we needed to know the initial thoughts. This is also important because the magazine article promotes the main product and the magazine will directly effected, how many people will actually watch the documentary. The focus group said that they liked the use of colours as the text stands, such as the title and quotes. They also added that the magazine was athletically pleasing which shows that the magazine was attractive and good looks at. They also though that the language used was appropriate for the target audience. This was an important point as the magazine article was successful in the sense that the audience can understand the article and they can relate to it.

Conclusion Overall I think that all three products were successful and played their roles well. I think that the radio trailer and the double page spread promotes the main product well as they are consistent and show a clear link between them. I think that by looking at the results we have collected from our focus group and target audience we have satisfied their demands. Reflecting on all three products I would say the weakest between the three would be the double page spread. This is because I feel that we could have improved on the layout of the article and used a range of different images, images that were not from the documentary. Also I feel that the images used should have been more eye catching as I think that there was to much going on in the double page spread.