In what ways does your media product use, develop or

challenge forms and conventions of real media

products?

Evaluation Q1

Goodwin’s Music Video Conventions

1. The relationship between lyrics and visuals (illustrating, amplifying or contradicting the lyrics

2. Relationship between music and video (visuals either illustrating, amplifying or contradicting

3. Particular music genres may have their own music video style and iconography (such as live performance in heavy rock)

4. The artist may develop their own star iconography in and out of their videos, which overtime becomes part of their star image.

5. Likely to be reference to voyeurism (the act of sexualized looking) This may explain the treatment of women within the media.

6. Intertextual references, either to other music videos or films or TV texts.

Rock/Indie Video conventionsCinematography

Conventions shots in these types of music videos include:• Close-ups of the lead singer/each band members• Main shot of the whole band performing (Long/Wide shot)• Extreme close-ups of the instruments and some part of the members like faceThese all work towards showing off their music talent and the charisma of the band

Mise-en-sceneThe band are usually performing in a studio, where there is a plain background which makes the band the main focus and stand out more.The lighting is usually darkThe clothing is very much the same: casual, jeans and t-shirt.

Our Music Video ConventionsWe used a lot of these convention in our video. We thought that the convention for this genre was very effective and simple to convey for ours. The shots we did were conventional as we did lots of close-ups and many different shots of the band and singer lip-syncing. Also the clothing was very casual.

EditingThe editing in on the beat and fast between moving from different shots.

DigipakWe wanted the ‘night’ theme we used in the video for the front cover of the digipak. I edited the picture to make it more colorful and so it stands out better. Usually the cover is something that catches someone’s eye which I think we got across.

The pictures connect to the video but very subtle as they are from behind the scenes of shooting the video

For the rest of the digipak, we put in pictures of the band. This is very conventional of a digipak as they have pictures of the lead singer and sometimes all the members of the band which we have done.

The name of the band stands out with the colorful background and white font

Magazine Advert We wanted our magazine advert to have to same look as the digipak. This is normal for a artist to have the cover of the digipak for the ad as people can recognize it easier.

We used the same fonts as the digipak

A normal convention magazine advert has where you can buy the cd and the logo of the record company which we put in.Also we added a star rating which are used in adverts a lot. This is to show who liked it and make it more appealing to an audience if has done well.

Websites addressees for more information

Whole band shot

This is one of the main shots we did. It shows the whole band performing together and highlights the musicianship of the membersIt shows a strong link between music and visuals as shows the members playing the instruments heard in the song.

Casual clothingShadows create an interesting effect

Used in other music videos

AAR- Used similar lighting techniques and use of shadows and silhouettes

All use stage/studio as location – plain background

Use dim lighting – lights on the band members

Close-ups of Lead Singer lip-syncingWe did lots of different shots, lighting and

angles for the lip-syncing part of the video. We wanted to make it look more exiting with more shots.

Can clearly see him lip-syncing, which illustrates the link between lyrics and visuals

We used shadows throughout the video, in which the lyrics and visuals link, as shadows and ‘night’ connect. Also this is convention for a rock/indie music video.

You can see he’s wearing casual clothing, which is just a t-shirt.

This is one of the pictures we used for the digipak.It’s is a still from the video, which may not be very conventional for artists to do as they would have a photo-shoot for the album, however I think it still works well and is editing to black and white so is not so obvious as it could be a picture.

Used in other music videos

Foo fighters – The Pretender

All-American Rejects – Dirty Little Secret

All Time Low – Time Bomb

Individual band shots

We did lots of individual shots of the other band members. This was important as lots of videos show lots of each person in the band not just the singer, as everyone is just as important.

We kept the conventions of the lighting and clothing throughout all the shots

Lighting was behind creating a silhouette

Lighting in front creating shadows

Show their musicianship and talent

Examples