EvaluationLET IT GO DOMESTIC VIOLENCE CAMPAIGN

What was your aim?

Our aim was to raise awareness of the domestic violence involving females. As a group we felt that it was a serious topic to do. We had to be careful of what we video as viewers may be affected by what we illustrate on our advert campaign. We got help and advice from our classmates on how to structure our advert campaign video. We wanted our advertisement to be voluntary if you want to donate to females who are trying to escape from domestic violence. We wanted our audience to feel informed about our campaign, as domestic violence is a hard topic to discus about. Many people including females go through domestic violence in the UK. We wanted to get our message across that it is hard to escape an abusive relationship. We wanted the audience to feel and try to think and experience how they would feel if they got into an abusive relationship. We tried to achieve that aim by putting captions such as “Let It Go” referring back to the name of the campaign. This made the advert come across as very realistic to the viewer.

Original IdeasOur original ideas was to base our campaign on domestic violence. Our pitch went to plan to an extent as we knew what we wanted to do. We had images and text of how our campaign will be structured. For example we had images of domestic victim’s arms with bruises illustrating what we might include in our campaign. We discussed with our classmates what we would like to include in our campaign. Some of our classmates told their opinions for example including suitable content, make sure we are careful and that no one actually gets hurt. Our storyboards went to plan as we used each scene, as a group we divided scenes between us, after we put all our scenes together so the video will flow well. We made sure our storyboards were detailed, we included the type of shot we would use and how long the shot will be, so when we filmed we used the storyboard sheets frequently. Our original ideas were evident in our final edit as we used domestic violence content. We made our campaign clear and made sure that the audience understands that domestic violence is not right. We done this by including our tagline “Let It Go,” “Don’t give in to domestic violence. Our group made changes due to actors changing their mind on taking part in our advert. We had a plan B and used a classmate to be the domestic abuser. This worked smoothly with the other cast. The strengths in our planning worked well as we included all pre-production in detail. We made sure we included points to help us structure our final edit. We done this by dividing the preproduction three ways, this made the preproduction get done faster, it helped us make changes in the early run. The locations were easy to do as we used basic locations such as the college, areas in the college, in front of the college on the street. Our location fitted our campaign as teenagers can relate. Call sheets and storyboards helped as it made our group very organised and determined to film our campaign properly. Overall all pre-production helped our group structure our campaign very well.

Strengths and Weaknesses in planning? Pre-production documents? Locations, call sheets, storyboards...

The filming in our group went well as we worked as a team. We made sure we followed the storyboard properly. This made our group make progress in editing quickly. Our actors including me made sure we kept in our act for example we made sure we wore the same clothing so it looks realistic as possible. Our shots went well, we made sure our shots made impact, especially the scene where Malvina is looking at her body insecurely. We included the quote “I feel to just let him go…” this makes it clear to the audience that she is going through a hard time, it also illustrates that domestic violence is a hard thing to let go of. Our re-shoots and practise shots were good as we learnt from our previous shots of what not to include. For example if the camera is not steady we made sure we would re shoot or use the tripod to get a balanced shot.

How did filming go/ team work? Actors? Shots? Re-shoots? Practice shots?

Editing went well as we used multiple techniques on Premier Pro. At the start we used a transition, we used a statistic to start off our advert so the audience is informed and interactive. The transition is not for too long and the shot cuts straight onto Malvina. We made sure she is the focus in the advert. In our campaign we decided to include no sound, no dialogue. We decided this because sometimes not having sound makes an advert effective and different. We used effects such as text popping up representing the abusive boyfriend messaging Malvina. “Where are you?!”, “Why you lying?”, “TELL me where the f*ck you are now”, “I’m going to make your life hell”. We used this as abusive people use these typical terms. We used slow motion frequently throughout our campaign advert to convey emotion and the importance of the shot. For example when I find out about the abusive boyfriend, we have a close up of Malvina being very emotional and sad. We also used captions as we didn’t include dialogue it made sense to use more captions. The caption “I feel to just let him go” Is what Malvina is saying in her head. The other caption that was used was at the end which was “Let It

Go, Don’t give in to domestic violence”.

Audience feedback

Include more scenes of domestic violence as there was too little included

Make sure the camera is steady, use a tripod frequently in your shots

Good use of shots Your purpose was shown at the end as text was used

at the end illustrating the name of the domestic violence campaign, and the tagline.

Target for next project:

Target for next project: Use time in class wisely. Make sure actors are willing to take part, make sure they are 100%

willing to take the role. To have a clear beginning and end, to not take too long to figure out

your structure. Add more shots to make the final edit effective.