-Lauren Rouse

EVALUATION

EVALUATIONGENERIC CONVENTIONS

• Ahead of making my product, I research general conventions of current music magazines which had a

similar genre, such as:

- Images

- Fonts

- Colours

- Layout

EVALUATIONGENERIC CONVENTIONS

Magazine title is at the top and capital

letters

Large image in the centre of the cover.

The banner along the bottom of the page

with article information

Other articles which are in the magazine are shown on the cover

I replicated a number of these conventions in my final product:

EVALUATIONREPRESENTATION

• We decided on two social groups for our target audience:

Gender: Female

Age: 16-24

We chose these two groups as we felt there are no current magazines which are aimed towards

these audience’s.

EVALUATIONREPRESENTATION

The use of the reds and blacks should appeal to both males and females but the slightly pick tone in the title should

appeal to females more.

The stripes of red create a contrast to the colour of the

writing and al

Modern yet formal font: this makes the article clear and easy to read and stands out to the reader.

The change of colour for

the hair in the pictures and a more modern

and alternative look to the pictures.

Magazine website URL: appeals to the younger readers who find

would rather use the internet platform to read

EVALUATIONIDENTIFICATION OF TARGET AUDIENCE

•To identify our target audience we used Burton’s Theory.

•According to Burton’s Theory, I concluded that our target audience is: Age: 16-24 year olds

Gender: Unisex, leaning more towards femaleClass: ABC1

Location: Western

• Using Burton’s Theory, I concluded that our target audience’s media group is:

Type of music: Rock/IndieTo aim more towards the female social group, the magazine will contain more

information about artists in the music industry. This is due to us feeling that there is a gap in the market for this type of magazine.

EVALUATIONAPPEALING TO TARGET AUDIENCE

• I used questionnaires and interviews to find out the preferences of my target audience.

One main clear image with the smaller articles advertised around it.

A simple but modern layout with the main articles and pictures

relating to them.

Clearly set out, main article is advertised on font cover

The red stripes and the different hair colour help to attracted the reader.

EVALUATIONTECHNOLOGICAL SIDE

• I used a Canon PowerShot S95 to take the photos and Photoshop to edit them and produce my magazine.

Resize the images and change the

colours of the hair.

Change font colour, size, style and position

Make columns for text so it is similar to

real magazine

Added coloured bars behind the text with certain text inside.

EVALUATIONFROM PRELIMINARY TO MAIN PRODUCT

• Doing the preliminary helped me to observe which areas I needed to improve in and gave me a opportunity to try out ideas for layouts and colours. It also gave me the chance to get advice

back and to see which features my target audience liked.

PreliminaryMain Product

• Different colour scheme

•A banner at the bottom

• Different, but similar, fonts and layout

• More articles on main product

EVALUATIONMEDIA INSTITUTIONS

• The type of media institution that might distribute our magazine would be a multi-national company.

• Their priorities are to inform readers of the latest music news whilst also making a profit.

• A possible publisher would be Bauer Media Group, the publisher of Q, or IPC Media, the publisher of NME, as

these magazines are similar to our magazine. They also have other magazines aimed at a similar target audience so the advertising costs of our new magazine would be

lower.