HOW EFFECTIVE WAS THE COMBINATION OF THE ANCILLARY

TASK AND YOUR PRODUCT?Evaluation question 2

THE OBJECTIVE OF OUR ASSIGNMENT

• The aim of our assignment was to create a short film which would be approximately 5 minutes in length. The genre of the film could be anything out of drama, action, horror/ thriller or romance.

• After making our film we would have to make both a film poster to advertise the films release and a film review giving expert opinion on the film.

WHAT WAS THE OBJECTIVE OF THE ANCILLARY TASK?

• The aim of the ancillary task was to create two pieces of promotional material. One being a poster ( visual ) and a film review ( written text ).

• Both of the pieces of promotional material were supposed to be something that our target audience could relate to. Both the film review and the film poster were supposed to signal the genre of the film and give the target audience a hint of what the storyline will be.

• Both the film poster and film review were to be made as high quality materials. So the actual pictures used for the poster and film review were taken on a high quality camera and it was produced on Photoshop to ensure it was appealing.

PHOTOSHOP CS6

• Both my film review and film poster tasks were carried out on Photoshop, this was the best software available for me to use as it had a vast amount of tools, and allowed me to manipulate the images effectively in order to convey messages in both my ancillary tasks. The result of using Photoshop is that both the film review and the poster and film review had a professional outlook to them, and this is something that probably wouldn’t have been achieved on any other software, for example Microsoft publisher it would look amateur in comparison. As this was going to be shown to target audiences professionalism and creativity was paramount and Photoshop was the best software to display this.

COLOUR SCHEME FOR FILM REVIEW & POSTER

Red – this was used to signify danger and pain. This demonstrates the mental trauma she experiences throughout the duration of the film, whilst also highlighting how dangerous her inner demons are, and what effect they have on her.

Black – this is again a colour that is typically associated with negativity. It is a dark colour, which is representative of the darkness going on within that Natalie is experiencing.

HOW DID THE POSTER MEET THE DRAMA GENRE

The title behind the true image suggests that

Natalie has many dimensions to her

character.

Natalie in a reflective manor,

and looking as though she is

struggling with something. The real life situation she is facing is something that is conventional in this genre. This

angle in most cases would bring

empowerment, however the eyes

behind, representing her

emotions are higher up therefore in

control.

The variation on the colours shows reflects a range of emotions she is experiencing at one time. The red used in the title, was there to signify the danger that her inner

demons bring.

The eyes in the background overlooking her, is representative of her demons within, and is

what is behind her true image. Additionally the graphite was something usually associated

with hooligans and lower class people, the fact that this is surrounding Natalie insinuates that she isn’t held in high regard and she is a social

outcast.

Changeable colour scheme in the text represents her changeable personality

and her other dimensions. Also representative of the

complexity of her lifestyle.

The use of imagery conveys the emotion of the character, and through semiotics and unravelling the signage we can depict the cause of her emotion.

Having Natalie in the background with the opacity lower holds the connotation as

the real Natalie fading away and her inner demons taking

over.

IMAGES USED FOR FILM POSTER

This image portrays Natalie’s emotional state, and she is reflecting on her life's current situation. From this we can also see that she's in a distressed mood, and this is a good image as it tells a story as to what the film is about.

With some changes to the colour done on Photoshop I feel this was the most suitable and meaningful background. The eyes Behind Natalies head, reflects that there is something that is hidden within, and there are inner demons, and this is what I aimed to portray.

FONTS USED FOR MY POSTERSteel Tongs – this was used to ensure that the film poster had a professional outlook. This is the font which would typically be used in a film poster, and it doesn’t have an overriding effect on the poster, by drawing attention away from the more important elements.

Impact – this was used to ensure that the title of the film stood out. Furthermore we used the same font in the tagline and the name of the actress, to keep consistency in this poster.

The font Hobo STD was used to ensure that the films rating stood out. We had to ensure that the font was readable as there were colour collisions in the background, and this was one of them that stood out the most.

FILM REVIEW

Times new roman was the font I used for the actual content of my film review, I used this because it is a classic font, doesn't look out of place on my film review, and it is also easy to read.

Avenir Demi bold was used for the title. I used this as it was simple and it stood out, which is imperative in a title. These two effects that the font has, means that it is easier to remember the title, which is key when advertising a film.

Avernir demi bold italic – this was used as again it stood out, and it was simplistic. Additionally I chose the italic version so I could differentiate between that and the title.

Arial was used for the verdict, as it is classic and I felt it suited the design of the film review.

The text used for the quote was Gothic Century Bold. This was used as it was simple effective and it stood out. This was useful as we could convey the message of the film being “gripping and inspirational” effectively, and the target audience would be aware of these qualities.

The text in the film review was informative, which was the primary purpose it was serving. The audience would then have a taster as to what the film was about.

PICTURES USED FOR MY FILM REVIEWThis picture was used to convey Natalies emotions in the film review. She has her head in her hands which demonstrates a large degree of anguish, and this was used in the film review, as I believe it was fairly obvious from this to understand what kind of emotions Natalie experiences throughout the film.

This picture amplifies Natalie's depression and anguish throughout the film, making it clear as to what the storyline would be. This picture demonstrates her going of the rails and that there was self harm in this film. This was also a high angle shot looking down on her to show again her inferior state throughout the film.

EVOLUTION OF MY FILM REVIEW

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The first film review I made here I was relatively happy with although I was aware I could still make vast improvements to them. The layout could have still been much improved and the typography was weak. Additionally the spacing between the paragraphs was too large, on face value it would still look close to professional but the objective was to make it appeal so I decided to improve upon this.

The final draft of my film review was much improved. The typography which was the weakest aspect of my previous film review became one of the strongest, and also the spacing was much less so it looked ore like a film review. Additionally I got new inspiration from another film review and changed the layout to something more creative. The result of these changes is that it was more professional and more appealing to our audience.

MY INSPIRATIONS

My inspiration for my film review came from the empire magazines. More specifically this one from paranormal activity. This is the typical layout for a film review where there is a meaningful picture which stands out at the top, and then the title and tagline just below it, I have made slight changes the layout and colour scheme to make it my own, but this is the film review I based it on.

The simplistic structure of my poster was based on this film poster. Where I had the actors names at the top, and the title and tagline at the bottom. Additionally looking at this film poster gave me the idea to add an extravagant background which stands out, in order to make my film poster one which people remember.

SUMMARY

• To conclude I feel that the use of the Text Imagery and colour scheme all culminated in creating a good advertisement for our film.

• Both the film review and the poster told a story as to what was going to happen in the film, and for our target audience in particular it is something that would entice the potential audience.

• Both of them followed the codes and conventions which was something I aimed to do which makes it more appealing to the audience.

• Admittedly the design of both of them could have been improved, and also the parts of the design that were good could’ve been carried out better. The placement of the image on the film review could have been better along with the fact that there was still quite a lot of space still that could have been filled. As well as in the poster the cropping around the image, and the colours colliding in some areas not making the text visible.