Evaluation: unit 18- Advertisement

This is an evaluation to my Unit 18. In the unit we had to make and design an advertising company

and then we had to make a product so we can advertise it. We had a choice of water, nature bar or

chewing gum. My group we had luke hall, Nathan bland, William Mathews and Thomas biggs-

rayner.My group and I all chose to do water because it was easy for us to relate to for all of us are

involved in sporting clubs in and outside of school and keeping hydrated in physical activities is

crucial. The programs that we used during this topic are…

Prezi- we used this in our presentation so it would give the impression that we were

organised and it will make it easier to present because we were using humour in our

presentation

Premier pro- we used this to edit our advert for us to show to our audience

Photo shop- we used this to make our final bottle logo and company logo. We also used this

to create our bus, train and website banners

If im honest I personally think that it is appealing to the sporting and exercising audience because of

our logo.

Annotating our logos and slogans

We chose to make our logo this way is because it looked sharp and slick so it was eye catching

because the contrast of the two colours (black and yellow) so the audience

will look at it and want to read what it is so it will get our product more

noticed also because those two colours have such a good contrast with

each other it makes people more alert just like what people will be like

after drinking our water and that is key to keen sports men/women

because when you are alert during physical exercise they want to be able to

reach the best of your abilities. We also chose the shape of our logo by

getting the ‘Y’ and the ‘L’ of ‘yester lagoon’ and we put them together so

then it will give the basic shape of it. We also made it a darker yellow ate

the bottom and made it lighter at the top because in our presentation we said that our water has

natural electrolytes (that’s our USP) and that electrolytes sink to the bottom so we thought that we

include this in our logo. The reason we chose this font in our slogan is because

it is sharp and it sticks out so it appeals to the audience. We put the dots to

separate each word so it makes you read and think of them individually so it

gives them inspiration to buy our drink and achieve their goal.

We chose to have our company logo as a palm tree because our company is

based in the Caribbean so we thought that this fitted quite well and it is a

happy and joyful image to look at so this gives the costumer faith in investing

there money to us to advertise their product. The reason we spelt palm ‘parm’

is because we thought that it was quirky and that it makes us different from

everyone else by saying that we don’t care about the little problems in life and

this fits in quite well with The reason why we choses our company slogan ‘easy’N’stressless’ is

because it makes the costumer trust us more and relives them because it is saying let us do the work

and it will be easy and stress less for them. The reason we replaced ‘N’ with and is because it is

inferring that we are easy going with the way our company work. The reason we chose the colour of

the font is because it is the same colour as coconut milk and we thought that this fitted in very well

with the whole idea of the tropical and Caribbean theme.

Presentation and order on prezi

while we were making our prezi

we took in to consideration the

colour scheme. We thought that

this was a very important factor

for our pitch because this will

engage the audience and make it

look interesting so they would

want to read it so we carried on

with the yellow and black because

it looks smart and something that

we would all be proud to present

and the words on the prezi are

easy to read so everyone at the

back could read along with ease

because the two colours clash together so much so they have the full potential to know what our

product is about and why we done it in that way.

we wanted to make the start of or presentation clear, simple

yet effective linking in with the idea in what our advertising

company is about (easy and stress-less) also we wanted to

make it big so everyone In the room would know who we are

The main reason why we used prezi is because when going on

to our next point it flows very slow and comforting so it gives

a subliminal reason to read on because no one wants to read

something fast and jagged so we thought this was the best

programme to use.

In our presentation we thought that it was

important to show our website, magazine and bus

banners and we went through why we made it how

it is. For our magazine and our bus logo we tried to

make them look similar because then parm and

yesterlagoon would be a more recognised company. We also used the beach scene to represent our

competition that if you match 4 bottle tops to the code on the computer you will Win a trip to the

Caribbean even thought is it didn’t say anything about the competition on the adverts we thought it

would represent our company well. Another thing that made our company look a bit more fun and

interesting was the beach scene and colour and made our company stand out from any others.

However other companies like evian and Buxton which looked very boring and simple, although we

thought about this because we know that simple can be affective we decided against this and made

them to look this way. We also wanted bright colours so it will make and everyday tedious life more

bright and happy by having brightly coloured adverts around the country.

We also thought that it was important to

get the two clubs that we would be

hopefully sponsoring on here because these

are two very well-known football teams

(Fulham and Southampton) and also

because they are not as expensive as teams

at the top of the premiere league it

wouldn’t cost a lot of our budget so we

could spend more money of other ways of

advertising to give us the best possible chance of getting even more well-known and recognised and

also this would show how big we are in the marketing company and also it would appeal to not only

the sporting audience it will also appeal to the men and women that support these two clubs

because they will realise that there football heroes drink this water so they will want to drink it as

well.

In our group we decided to have mascots in

our group with different meaning behind

the

The gladiators- they believed that it wasn’t

manly enough to wear armour and when

they drunk yester lagoon water they

became strong and fearless

The cowboy- smart and trustworthy to his

friends and always making life changing

decisions when needed to because when you drink yester lagoon water you will be able to think

clearly and effectively

The gangster- the street smart thug always knowing the information and whats going to happen next

with his connections and also always finding ways to make quick and easy cash to buy yester lagoon

water

Also in our presentation we wanted to go that extra step further by making a connection with the

audience by dressing up and our four mascots because this way it gets the audience wondering

about our water so they want to listen why we dressed up like this so that’s another reason why we

put this information near the end.

in our advert we wanted to touch and relate to a sensitive

market… bullying. We thought that we would include this

in our advert because this is a grossing audience and a

potential market that no one has really explored. In our

advert it is saying that confidence flows through your

bones when drinking our water so you can the stand up to

bullying. We put the bully in the film and a person in the

backgrounds/ and out cast of society because that’s wat

the main population of bully’s are. We also had the

setting of the advert in a school because this is where the maturity of bullying happens.

Self-evaluation

As we worked well in a group and we all get along we found it easy to spread the work out evenly

and we all made our own contribution in the group. I personally came up with all the ways that we

can make it outrageous and different that no one has ever seen before, I also came with the ‘ yester

lagoon logo and slogan’ and I finally gave some very rich and powerful advice on how we produced

the final advert.

We didn’t come up with a log/ time schedule because we thought that it was pointless and useless

but we did have mind maps of what we were going to do and story bored on how we are going to

shoot and film the advert, however looking back on it now I wish that we did have some kind of

organisation because there where some bits that we could of done better eg; more detail and

information. And also if we did have a schedule we could have been able to spared out our time

more effectively so we could of not rushed a few things on the way such as the editing of the film

and the story board of the advert. However I do not regret not havening a time schedule because we

still got items done on time.

Personal strengths and weaknesses

Strength Weakness

I had a very strong creative mind to the group I kept on falling behind on the work so I slowed me group down a bit on the photo shop

I was a natural leader when we got in a problem

I got frustrated at times and took it out on my group mates

I stood back and let everyone have a chance in what and how we done stuff in the whole of the unit 18

Pitch strengths and weaknesses

Strength Weaknesses

We all made good communication on how and what we were doing

Make a team schedule so we can stay on track and so we have a good idea of what and when we will do it so we can be more organised

We were all committed to the group and we were willing to do anything to go the extra mile

We all made a good effort to present and make our presentation because we all took an equal role in making it

In conclusion to all of these strength and weaknesses I personally think that we all worked

well and as a group and as individuals. There are still improvements to be made such as

organisation and time keeping (time schedule) if we did this we would of abetter

Members of the group:

Thomas Biggs-Rayner, Nathan Bland, Luke Hall and William Matthews

Their product: yester lagoon

Grading Criteria Comments Grade

P1, M1, D1 Clear and confident Distinction

Strengths Weaknesses

We interacted with the audience with humour and eye contact

When talking and presented our pitch we spoke too fast and not as clear and I would of liked

The lay out of the way we presented our prezi was clear und understandable

We had technical problems with the sound so it it didn’t run as smooth as we would have liked

We always backed up our work with why we done this and why we had done that

Have they communicated information and ideas in discussions about media production with sufficient clarity to be understood

presentation with good use of research

P2, M2, D2 Have they used software to create their presentation?

Excellent use of powerpoint, photoshop, and premier

Distinction

P3, M3, D3 Have they addressed and interacted with the audience appropriately

Some eye contact with audience Much better, good use of script meant much better interaction, good use of vocabulary. Good use of humour to maintain audience attention.

(merit) Distinction

P4, M4, D4 Have they presented information and ideas for media production appropriately in written formats with sufficient clarity to be understood

Great presentation with clear plan. Less text needed on some slides. Good attention to detail with marketing campaign

Distinction

P5, M5, D5 Have they checked their presentation for spelling, grammar etc

Yes Distinction

Action Plan (to improve grade): • To get a distinction you need to re-do a presentation ensuring you practise, use a script and most importantly interact with the audience effectively • Make more links to your costumes and props in your presentation • Presentation re-done, all areas for improvement were met I understand the contents of this action plan and realise that it is up to me to act on the advice given

This is criteria paper that our teacher filled in while watching us during our presentation. This is how

we will get our final grade. There are different levels ofcriteria to get certain marks. We did ours

twice because we were not happy with our first mark because we were off by one mark off of

Assessor name: AJO Date: 21/11/13

Assessor signature

getting a distension because we didn’t interact with the audience, so we opted to do another one

making sure that we make more contact with the audience so we did just that. We decided to dance

with the audience when we were announcing our competition so we interacted with the audience

more. However in the student criteria sheet we got all good feedback however they said that we

talked too fast and that leaded to non-clear indications on what we really wanted to get across

however we still got the final overall grade of distinction for our presentation. The sheet below is the

student criteria sheet that pupils observing us while we pitched our water filled out.

Members of group. Tom biggs-rayner, will Mathews, Luke hall, Nathan Bland.

Their product. Water – Yesterlagoon

Target audience. Fitness fanatics, keep sportsmen and women.

Do you agree with the target audience?

Yes because their drink energises you.

Strenght of product. Good logo and costumes

Weakness of product. Spoke very fast.

Out of 10 rate their advert 9/10

How was the pitch? Clear? Concise?

Clear and included many points in detail but spoke a bit too fast.

1. First I knew I had to include the company logo(the parm tree)

so adding it to our print advert was the first thing that I did.

Then I neededto add a nice background around it so this will

be visually appealing to the audience so they would want to

know what this advert is advertising.

2. So then I added a beach scene to add to the

Caribbean feeling of our company because

this is where it is based, I did this by just using

the box tool and made it yellow to give the impression

of a bright sandy beach and a light blue box for a

nice clear sky. I also put birds in the back ground

because it will make it more appealing and

so it will make it more detailed.

3. Then I added our water company logo into the

Middle of the shot because it needs to be the main

Focus point of the poster because this is what we want

thecustomer to remember and recognise our logo

we thought that this was important because this will

be the best way to get regular consumers( a more

Steady sore of income

4. We added white fluffy clouds because although the

So it makes the audience happy when they look

At it, just what people will be like after drinking

Our water.

this tool was useful to get the shape of a picture because we just cropped it

this is the main tool that we used because our advert is simple yet effective

this is how we changed and got certain colours so we can get a good colour contrast

with in the picture

Conclusion

In conclusion Ithink that overall unit 18 went very well because we met the task and we presented it

well and worked great as a team, we created a good company that had a good ideas on how sale a

new product to our target audience we also stated why we done this as well so we have solid

evidence to back it up. There were a few improvements to be made within our group however I

personally think that overall we worked and efficiently as a group.